Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.

Design Directions

POSTroma

A digital installation in Diesel’s new flagship store in Rome embodies the living, changing nature of the city.

Living Architecture : POSTroma : Digital Installation

Design Directions

Occult Enchantment

As fantastical fables and tales of escapism continue to dominate popular culture, designers are harnessing the power of magic and myth in 21st-cent...

Fantasy : Folklore : Magic

Macro Trends

Awakening Tech

Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...

Sensor Technology : Data Surge : Internet Of Things

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...

Collaborative Economy : Conspicuous Access : Reputation

Macro Trends

The Sharded Self

Social media is changing how we interact, make decisions and form opinions. As we pin, post and preen our way to an ideal identity online, these ...

Social Media Hotel : Identity : Online

Micro Trends

Chivsters

In the UK, both ‘chav’ and ‘hipster’ are pejorative terms. Now a new hybrid youth aesthetic and lifestyle are emerging from the tail end of these m...

UK : Hipster : Just Nots

Design Directions

Paintbox

The New York nail salon Paintbox takes its lead from the fashion world by offering seasonal manicures inspired by runway trends.

Paintbox : New York : Nail Bar

Design Directions

London Design Festival 2014

Channelling the spirit of The Polarity Paradox, the London Design Festival 2014 embraced the extremes. Tongue-in-cheek, playful aesthetics and ex...

Anti-Materials : Neo-Kitsch : Painterly Primitive

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...

Kenzo : Online : Experience

Design Directions

Tincan

A pop-up restaurant in London makes tinned seafood the star of the show.

Tincan : AL_A : Fish

Design Directions

Milan Fashion Week spring/summer 2015

Organic forms and textile experimentation were on show during Milan Fashion Week, while a familiar friend was repackaged, but managed to maintain i...

Fay : Fendi : Iceberg

Micro Trends

Mass Tap

As consumers seek increasingly intuitive technological interactions, brands are simplifying previously complex processes into a simple tap.

Intuitive Futures : Mass Tap : Awakening Tech

Design Directions

The POOL Aoyama

A derelict swimming pool has been transformed into a minimalist boutique in Tokyo’s trendy Aoyama district.

The POOL : Aoyama : Temporary

Design Directions

London Fashion Week spring/summer 2015

Art and artists were a recurring theme for UK designers at London Fashion Week this season, providing a springboard and a creative catalyst for som...

Fauna Fetish : Vectorism : Bora Aksu

Design Directions

Lucy McRae: Body Architect

Combining elements of biotechnology, beauty, life sciences and innovation, McRae crafts speculative narratives that imagine the future of our bod...

Beauty Futures : Biotech : Aesop

Micro Trends

Everyday Re-enchantment

The advent of the Internet of Things need not mean a house full of sterile hubs and sensors. Increasingly, LS:N Global has noted a marriage of tech...

Awakening Tech : Delirious Home : Yves Béhar

Design Directions

VIK Winery

A newly built vineyard in the Chilean plains is using a holistic ethos to produce wine.

VIK Winery : Smiljan Radić : Millau

Micro Trends

New York Safari 2014

New York remains the nerve centre of American creativity across the media, fashion and finance industries, even as a new crop of technology and e...

New York : Millennials : Experience Economy

Design Directions

New York Fashion Week spring/summer 2015

It was all or nothing for designers at New York Fashion Week this season, with some using highly decorative hand-crafted techniques, whi...

Fauna Fetish : Meaningless Marks : Edun