Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers.

Trends : Micro Trends

The Awe Economy

By Adam Steel 08 : 11 : 2022 Travel & Hospitality : Design : Architecture

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

The Awe Economy

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Bleisure redefined

Bleisure redefined:

Initially capturing work and leisure fusions for business travellers, the Bleisure concept is now rapidly changing the travel industry.

Travel : Work States : Bleisure
How travel retail is evolving

How travel retail is evolving:

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round...

 Retail : Travel : Beauty
Luxury Members’ Club Market

Luxury Members’ Club Market:

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish...

 Luxury : Travel & Hospitality : Society
Riding the Wave of Surfing Futures

Riding the Wave of Surfing Futures:

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment...

 Travel & Hospitality : Surfing : Sport & Leisure
Latam Afrocentric Itineraries

Latam Afrocentric Itineraries:

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.

 Travel : Hospitality : Tourism
RSVP: Luxury & Hospitality Futures

RSVP: Luxury & Hospitality Futures:

In an age of NFTs, Luxury Resale and the rise of Luxe-longevity Resorts and Cryo-boltholes, join us as we examine the tropes and trends...

 Reports : Events
The Dorchester: Reframing Future Heritage

The Dorchester: Reframing Future Heritage:

London’s The Dorchester has undergone a significant rebranding, rooted in its 1930s inception. We speak exclusively to creative agency...

 Luxury : Hospitality : Design
Future Airport Commerce

Future Airport Commerce:

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer...

 Airports : Commerce : Retail
Cruise Ship Market

Cruise Ship Market:

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for...

 Cruise : Mobility : Luxury Yacht
Next-level Luxury Pop-ups

Next-level Luxury Pop-ups:

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and...

 Luxury : Retail : Advertising
Brand-led Immersive Travel

Brand-led Immersive Travel:

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the...

 Travel : Hospitality : Luxury
Leisurewear’s circular future

Leisurewear’s circular future:

Jun Kamei, founder and CEO of UK-based Amphico, on how material innovation will accelerate the leisure sector’s move to a sustainable...

 Leisure : Sustainability : Materials
Future Forecast 2023: Travel & Hospitality

Future Forecast 2023: Travel & Hospitality:

The future of the travel and hospitality sector is a challenging one, but those brands and services that allow individuals to enjoy the...

 Sustainability : Travel & Hospitality : Luxury
The longevity clinic of tomorrow

The longevity clinic of tomorrow:

Anna Bjurstam, wellness pioneer at hospitality brand Six Senses, discusses how its luxury longevity clinic RoseBar aims to redefine the...

 Health : Wellness : Longevity
Travel-proofing beauty and wellness rituals

Travel-proofing beauty and wellness rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
Airborne Stays

Airborne Stays:

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the...

 Luxury : Travel & Hospitality : Technology
The Awe Economy

The Awe Economy:

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

 Travel & Hospitality : Design : Architecture
Automotive Accommodation

Automotive Accommodation:

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify...

 Mobility : Travel & Hospitality : Luxury
Guilded Luxury

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching...

 Luxury : Travel : Hospitality
Why hotel rooms are the next retail frontier

Why hotel rooms are the next retail frontier:

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival...

 Travel & Hospitality : Retail : Hotels
Recuperative Tourism Market

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness
Crypto-tels

Crypto-tels:

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to...

 Hotels : Travel & Hospitality : NFTs
The future of hospitality lies in nurturing local talent

The future of hospitality lies in nurturing local talent:

Harsha L’Acqua, the founder of hospitality training venture Saira Hospitality, explores how the sector is nurturing the next generation...

 Travel : Travel And Hospitality : Tourism
Pet Hospitality

Pet Hospitality:

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.

 Pets : Hospitality : Retail
Why hotels are the next frontier for brands

Why hotels are the next frontier for brands:

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.

 Hotels : Travel : Tourism
What’s next for luxury home ownership? Nomadism

What’s next for luxury home ownership? Nomadism:

John Andrew Entwistle, founder of premium travel network Wander, envisages a future when people will roam the world for the same price...

 Travel : Hospitality : Luxury
Hotel Bar Market

Hotel Bar Market:

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming...

 Hotel : Travel : Hospitality
Neo-collectivism

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

 Society : Retail : Workplace
Biomimicry Hotels

Biomimicry Hotels:

Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments –...

 Sustainability : Travel & Hospitality : Luxury
How can hotels become community-centric?

How can hotels become community-centric?:

Using a hotel as a moniker for civic infrastructure, Amahra Spence, co-founder of MAIA Group, imagines how hospitality can be reshaped...

 Hospitality : Travel : Leisure
Humanity Hospitality

Humanity Hospitality:

Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.

 Travel : Hospitality : Hotel
The airports bringing humanity back into travel

The airports bringing humanity back into travel:

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating...

 Travel : Retail : Airports
Decadence Hotels

Decadence Hotels:

Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private...

 Travel : Hospitality : Wellness
Traveltainment Market

Traveltainment Market:

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make...

 Travel : Entertainment : Hospitality
The destinations living our slow tourism future

The destinations living our slow tourism future:

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to...

 Travel : Hospitality : Sustainability
Travel in 2030: Slow Honeymoons

Travel in 2030: Slow Honeymoons:

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments...

 Travel : Sustainability : Carbon Neutral
Data-driven Escapes

Data-driven Escapes:

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the...

 Travel : Travel And Hospitality : Technology
Sideline Studios

Sideline Studios:

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure...

 Media : Media And Entertainment : Technology
Can hotels become the towns of the future?

Can hotels become the towns of the future?:

By providing a blueprint for future living, Tara Medina and Andrés Saavedra, co-founders of

Travel : Workplace : Hospitality
Travel Agents Revisited

Travel Agents Revisited:

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips...

 Travel : Hospitality : Tourism
How to target next-generation leisure-seekers

How to target next-generation leisure-seekers:

Jade Akintola, founder of ITA Leisure, is elevating the outdoor goods market with a brand that lies at the intersection of nature,...

 Travel : Tourism : Leisure
Expat Experiences

Expat Experiences:

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx...

 Travel : Hospitality : Workplace
Explore the next global luxury hotspots

Explore the next global luxury hotspots:

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down...

 Luxury : Covid-19 : Travel
Athletic Tourism Market

Athletic Tourism Market:

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the...

 Travel : Hospitality : Hotel
The patriotic future of Chinese travel

The patriotic future of Chinese travel:

Closed to tourists until 2022, domestic travel is an important engine of growth for China, where travellers are raring to rediscover...

 Travel : China : Tourism
Five brands elevating the outdoor leisure market

Five brands elevating the outdoor leisure market:

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes...

 Travel : Leisure : Fashion
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
The future of luxury lies in escapism

The future of luxury lies in escapism:

Author and analyst Erwan Rambourg is positively bullish about what lies ahead for the sector, sharing insights from his latest book,...

 Luxury : Travel : Health & Wellness
Rail Travel Re-ignited

Rail Travel Re-ignited:

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving...

 Travel : Transport : Sustainability
Elastic Architecture

Elastic Architecture:

Environmental crises have led architects to design adaptive buildings that can morph in line with the needs of our communities and planet.

 Architecture : Travel : Sustainability
Building hotels that uplift Black culture

Building hotels that uplift Black culture:

The co-founder and chief innovation officer of Homage, a growing US hotel chain, are centring the Black hospitality experience on rest,...

 Hospitality : Leisure : Music
Black History Travel Market

Black History Travel Market:

Around the world, Black people are using travel experiences as a way to heal from recent traumas and gain new perspectives on their...

 Travel : Tourism : Hospitality
Five future voices of community-first travel

Five future voices of community-first travel:

From Malaysia to Mexico, these innovators are re-establishing the meaning of community and placemaking in an industry devastated by the...

 Travel : Hospitality : Luxury
Post-conscious Travel

Post-conscious Travel:

Sustainable travel has been bastardised. A new wave of innovators are trading in buzzwords to redefine what it means to travel consciously.

 Travel : Hospitality : Tourism
It’s time for a regenerative travel revolution

It’s time for a regenerative travel revolution:

Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative Travel, explains why travel brands should adopt a model of...

 Travel : Tourism : Hospitality
Next-gen Camping Market

Next-gen Camping Market:

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics...

 Travel : Tourism : Hospitality
The destinations betting on digital nomad futures

The destinations betting on digital nomad futures:

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa...

 Travel : Tourism : Workplace
Why hospitality’s success lies in small cities

Why hospitality’s success lies in small cities:

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared...

 Hotel : Travel : Luxury
The media-tels merging hospitality with tech

The media-tels merging hospitality with tech:

With the worlds of technology and travel increasingly colliding, media-infused hotels are enhancing services and providing next-gen...

 Hospitality : Travel : Tourism
Anti-travel Airlines

Anti-travel Airlines:

Under pressure to diversify revenue streams, airlines are creating customer experiences that aren’t limited by travel restrictions.

 Travel : Airlines : Tourism
Aerial wants to simplify travel carbon offsetting

Aerial wants to simplify travel carbon offsetting:

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or...

 Travel : Sustainability : Hospitality
Scattered Schools

Scattered Schools:

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

 Youth : Generation Z : Travel
Wandering Workers

Wandering Workers:

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire...

 Travel : Hospitality : Hotel
Ephemeral Hotels

Ephemeral Hotels:

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by...

 Hospitality : Travel : Luxury
Whisper Networks

Whisper Networks:

Luxury brands are focusing on invitation-only, experience-led micro-communities to uphold an aura of exclusivity in the

Luxury : Media : Technology
Omnilux Lifestyles

Omnilux Lifestyles:

The luxury experience of the future will no longer rely on tactile human-to-human moments, but anytime attainment, anywhere in the...

 Luxury : Hospitality : Travel
Neighbourhood Tourism Market

Neighbourhood Tourism Market:

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.

 Travel : Tourism : Hospitality
What’s next for Millennial family travel?

What’s next for Millennial family travel?:

Sara Clemence, co-founder of family travel network The Expedition, explains how nomadic lifestyles could shape the future of...

 Travel : Millennials : Gen Alpha
Sensory Destinations

Sensory Destinations:

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

 Travel : Hospitality : Tourism
Chinese Travel Market

Chinese Travel Market:

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.

 Travel : Tourism : Hospitality
Imagination Travel

Imagination Travel:

The virtual travel market of our post-pandemic future will swap clunky technology and headsets for the power of human imagination.

 Travel : Tourism : Hospitality
Why travel could become a one-trip industry

Why travel could become a one-trip industry:

Yvonne Küpper of FairAway Travel, on travel brands’ sustainable responsibilitis, the impact of Covid-19, and how to avoid greenwashing.

 Travel Experience : Travelling : Tourism
Before & After Travel

Before & After Travel:

Travel and hospitality brands are future-proofing their customer relationships by providing services to elevate the pre- and post-trip...

 Travel : Hospitality : Hotel
Co-mmunity Spaces

Co-mmunity Spaces:

New hospitality spaces are drawing inspiration from co-working and members’ clubs with hybrid offerings that mix work, play and rest...

 Workplace : Society : Hospitality
Romance Travel Reignited

Romance Travel Reignited:

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened...

 Travel : Hospitality : Society
Voyage Apparel

Voyage Apparel:

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic...

 Luxury : Fashion : Travel
Hoteliers must embrace the rise of non-monogamy

Hoteliers must embrace the rise of non-monogamy:

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections with various partners.

 Travel : Hospitality : Luxury
Psychedelic Wellness Market

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

 Wellness : Travel : Medicine
Togetherness Travel

Togetherness Travel:

With modern families and friends dispersed across the world, people are turning to travel as a way to stay physically connected.

 Travel : Tourism : Hospitality
Young Nativists

Young Nativists:

Generation Z are reconnecting with their indigenous roots, seeking communities and travel experiences that preserve ancestral...

 Youth : Travel : Hospitality
Baby Boomer Travel Market

Baby Boomer Travel Market:

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

 Travel : Baby Boomers : Hospitality
Tourism Decelerated

Tourism Decelerated:

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering...

 Travel : Tourism : Hospitality
Five emerging travel destinations in 2020

Five emerging travel destinations in 2020:

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique...

 Travel : Tourism : Hospitality
Georgia Travel Market

Georgia Travel Market:

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the...

 Travel : Tourism : Hospitality
The future of hospitality is contemplative spaces

The future of hospitality is contemplative spaces:

Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and...

 Hospitality : Hotels : Travel
Staycation Market

Staycation Market:

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is...

 Travel : Hospitality : Sustainability

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