Australia – Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home office.
For its Working Far From Home campaign, the company is hosting a competition in which one winner and their guest will experience a unique take on remote working – staying in a rarely explored coastal location in north-west Tasmania. Jeep will give the winners an opportunity to work for one week from a Spacecube office pod located in this remote part of Australia, alongside access to a demo Jeep vehicle in order to explore locally.
To encourage a more meaningful escape, the brand is also partnering with tourism platform Empty Esky to help remote workers support communities impacted by the Australian bushfires. In this way, Jeep is tapping into the reality of remote working for many of its customers, while encouraging adventure and escape from traditional home office environments.
With bleisure experiences largely at a halt during the inter-Covid period, brands are getting experimental and forging new ways to engage Wandering Workers.