Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Beauty and CPG spending to grow in Africa

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Stat: Beauty and CPG spending to grow in Africa

According to a recent report by Euromonitor, by 2030 the continent’s consumer spending will grow faster than the global average, at 9% CAGR.
Retail : Fashion : Economy
Stat: Athleisure continues to dominate apparel sales

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Stat: Athleisure continues to dominate apparel sales

A recent report by market research group NPD suggests that the appeal of athleisure is unwavering, with sales continuing to dominate in the US.
Retail : Athleisure : Apparel
Stat: WhatsApp usage outstrips Facebook

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Stat: WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.
Technology : Social : Culture
Stat: Female-owned businesses boom

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Stat: Female-owned businesses boom

Companies owned by minorities and women were first acknowledged by the US Census Bureau in 1972. Since then, the number of businesses owned by wome...
Female Futures : Business : Finance
Stat: Convenience and health shape US evening meals

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Stat: Convenience and health shape US evening meals

According to a recent survey by marketing and consultancy firms Acosta and Technomic, most Americans are indecisive about their evening meal choice...
Food : Convenience : Health
Stat: China is world’s first trillion-dollar e-commerce market

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Stat: China is world’s first trillion-dollar e-commerce market

According to new statistics by Forrester, China’s online retail market will be more than double the size of the US market by the end of 2018, buoye...
E-commerce : Retail : China
Stat: We’re still not comfortable talking about death

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Stat: We’re still not comfortable talking about death

YouGov recently conducted the biggest UK study ever commissioned on attitudes towards death and bereavement on behalf of Co-op. With responses from...
Culture : Death : Finance
Stat: China is driving the male beauty market

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Stat: China is driving the male beauty market

The latest figures from Euromonitor suggest the men’s beauty market will continue to grow over the next five years. This is particularly evident in...
Beauty : Male Beauty : China
Stat: More US homes are streaming tv services

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Stat: More US homes are streaming tv services

According to new data from comScore, streaming tv services – which offer programming similar to that of cable tv but over the internet – a...
Entertainment : Media : Digital
Stat: More Americans believe three or more kids is ideal

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Stat: More Americans believe three or more kids is ideal

A new study by Gallup has revealed that three-child families are becoming more popular, contrary to recent reports that suggest middle children are...
Family : Far Futures : Culture
Stat: The influencer marketing industry is booming

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Stat: The influencer marketing industry is booming

New figures from Buzzoole indicate the growth of the influencer marketing industry within the last year.
Marketing : Influencers : Culture
Stat: Financial wellness a concern for American women

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Stat: Financial wellness a concern for American women

A recent report published by Bank of America explores employers’ and employees’ attitudes to financial wellness, revealing that a sizeable percenta...
Finance : Workplace : Wellbeing
Stat: Millennials are optimistic about their financial future

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Stat: Millennials are optimistic about their financial future

Despite concerns that some Millennials are overspending to maintain a certain lifestyle and sense of freedom, many are surprisingly confident about...
Finance : Youth : Millennials
Stat: Google increases its foothold in our daily routines

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Stat: Google increases its foothold in our daily routines

According to Pivotal Research analyst Brian Wieser, Google and Google-owned YouTube and Waze combined accounted for more than a third of time on di...
Stat
Stat: Americans open to eating lab-grown meat

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Stat: Americans open to eating lab-grown meat

A new study by animal advocacy research organisation Faunalytics has found that US consumers are increasingly receptive to ‘clean meat’ – that whic...
Food : Sustainability : Marketing
Stat: Missguided triumphs with Love Island experiment

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Stat: Missguided triumphs with Love Island experiment

In June, the fashion retailer partnered with the popular dating series to dress all contestants over the eight week run the show. Viewers were able...
Fashion : Retail : Stat
Stat: Wealthy shoppers place emphasis on discounted luxury

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Stat: Wealthy shoppers place emphasis on discounted luxury

One of the key themes of YouGov’s Affluent Perspective 2018 report, which focuses on the 56% of global consumers who purchase luxury goods and serv...
Luxury : Retail : Shopping
Stat: Open-plan workspaces are stifling interactions

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Stat: Open-plan workspaces are stifling interactions

According to a new study by Harvard Business School, open-plan offices – which were originally designed to foster creative collaboration among work...
Workplace : Design : Interiors
Study emphasises the importance of workplace culture

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Study emphasises the importance of workplace culture

US – LinkedIn has revealed its latest Workplace Trends report, with findings that reveal how toxic workplaces are beginning to turn off potential t...
Workplace : Brand Culture 2020 : LinkedIn
Retailers witness spike in returns

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Retailers witness spike in returns

UK – The rise in returns is becoming an expensive problem for retailers, particularly within the fashion sector.
Fashion : Retail : Returns
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