Statistics

Daily statistics from around the world highlighting evolving mindsets, attitudes and expectations of consumers, transcending age, race, values and beliefs.

Stat: Employers are most-trusted during Covid-19

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Stat: Employers are most-trusted during Covid-19

Across Germany, Brazil, Japan and the US, respondents considered employers the most trustworthy.
Covid-19 : Workplace : Media
Stat: Consumers want positive marketing amid Covid-19

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Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.
Society : Security : Brand Communications
Stat: Isolated consumers turn to books about the home

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Stat: Isolated consumers turn to books about the home

According to research by NPD BookScan, sales of books focusing on home-life subjects are rising in America as US citizens opt to stay in to protect...
Educational : Books : Consumers
Stat: US employees opt for benefits over bonuses

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Stat: US employees opt for benefits over bonuses

People are increasingly looking to their employers to provide security over financial bonuses, according to the Global Benefits Attitudes Survey.
Employment : Retirement : Healthcare
Stat: US Millennials don’t understand student loan terms

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Stat: US Millennials don’t understand student loan terms

According to a survey by Business Insider, more than a quarter (27%) of US Millennials said they didn’t understand the terms and policies of their ...
Finance : Students : Student Loans
Stat: No-lo beer sales are boosting overall UK market

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Stat: No-lo beer sales are boosting overall UK market

Research by Nielsen has shown that zero- and low-alcohol beer sales have driven growth in the UK beer category as a whole.
Drinks : Alcohol : Low Alcohol
Stat: US shoppers stock up on plant-based staples amid Covid-19

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Stat: US shoppers stock up on plant-based staples amid Covid-19

Data from Nielsen shows US shoppers have been filling their shopping baskets with plant-based foods as Covid-19 spreads.
Food : Drinks : Meat Alternatives
Stat: Retailers enter the dawn of the discreet chatbot

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Stat: Retailers enter the dawn of the discreet chatbot

Retail chatbots are expected to see exponential growth in the next four years, according to a new report from Juniper Research.
Retail : Technology : Customer Experience
Stat: China’s CO2 emissions fall amid Covid-19 lockdown

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Stat: China’s CO2 emissions fall amid Covid-19 lockdown

According to China’s Ministry of Ecology and Environment, the average number of good-quality-air days in China’s Hubei province increased by 21.5% ...
Sustainability : Pollution : China
Stat: Men’s activewear overtakes women’s sales

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Stat: Men’s activewear overtakes women’s sales

According to a study by the NPD Group, the men’s activewear market grew by 2% in 2019.
Health : Health And Fitness : Fashion
Stat: Covid-19 sparks recession fears among Millennials

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Stat: Covid-19 sparks recession fears among Millennials

Global Web Index reports younger consumers in the US and UK are particularly anxious about the financial impact of the coronavirus.
Covid-19 : Coronavirus : Finances
Stat: Gen Z struggle to find beauty influencers they trust

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Stat: Gen Z struggle to find beauty influencers they trust

Research shows that Generation Z in the US are more likely than older generations to struggle to identify beauty influencers they can trust.
Beauty : Digital : Social Media
Stat: Western mothers doubt they can ‘have it all’

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Stat: Western mothers doubt they can ‘have it all’

A report by YouGov reveals that mothers in North America and Europe are less likely than fathers to think they can have it all.
Society : Parenting : Equality
Stat: Solo restaurant dining booms in Britain

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Stat: Solo restaurant dining booms in Britain

Solo dining visits to restaurants in Britain is a growing opportunity, according to new insights from The NPD Group.
Food : Society : Uncoupled Living
Stat: Female representation in ads is improving

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Stat: Female representation in ads is improving

A new YouGov study shows 48% of British women think female representation in advertising has become more positive over the past five years.
Advertising : Media : Representation
Stat: Consumers are looking to travel to build resilience

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Stat: Consumers are looking to travel to build resilience

A global study by Four Seasons Hotels and Resorts has found that 95% of travellers agree that travel is an opportunity to challenge themselves phys...
Travel : Hospitality : Stat
Stat: Americans want more sustainable luxury

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Stat: Americans want more sustainable luxury

A study by Lexus has revealed that most Americans have high expectations when it comes to environmentally friendly manufacturing practices.
Luxury : Sustainability : Material Innovation
Stat: Fashion industry buyers are fuelling CO2 emissions

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Stat: Fashion industry buyers are fuelling CO2 emissions

Fashion industry behaviours are increasingly damaging to the environment, says a new report from Ordre in association with the Carbon Trust.
Fashion : Society : Sustainability
Stat: Desire grows for digital hotel concierge

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Stat: Desire grows for digital hotel concierge

The majority of UK travellers would like an AI-enhanced hotel experience, according to a survey by global hotel chain Yotel.
Travel : Hotel : Automation
Stat: Online drives growth in luxury retail

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Stat: Online drives growth in luxury retail

Some 75% of luxury transactions were influenced by online channels, according to Bain & Co.
Luxury : Retail : Stat
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