Blast off: Coffee brand starts new adventure

Port Hope, Ontario – Branding agency Limelight has created a visual identity for Mercury Chocolates’ new brand Atomic Roasters, which features a nostalgic return to space exploration iconography.

The packaging features retro illustrations of rockets and scientific symbols. Interestingly, the designs also manipulate nuclear science imagery in a positive way, making them seem playful and light-hearted.

These images chime with LS:N Global’s Adventurism design direction, as more people respond to images of exploration used in household objects. For ways in which your brand can adopt and profit from this direction, read our Adventurism Toolkit.