Walmart launches AI-driven platform to guide healthier shopping habits

US – Walmart is introducing Everyday Health Signals, an AI-powered digital platform designed to help customers make healthier choices through personalised insights. 

Initially developed for health plans and benefits managers, the platform invites users to opt in by linking their Walmart.com accounts. Once connected, Walmart’s custom-built personalisation engine analyses retail history to offer tailored tips, such as nutrition analysis and curated shopping lists. 

The roll-out is initially with Medicare Advantage members via a partnership with NationsBenefits. Eligible users will receive free, customised wellness guidance aligned with their health goals. Walmart plans to extend the platform to additional health plans and benefits managers. 

‘By allowing customers the opportunity to make more informed choices with Walmart Everyday Health Signals, we’re creating the opportunity for widespread health impact,’ says Dr Pravene Nath, group director, consumer health and data solutions at Walmart US. ‘We’re innovating with tech-enabled health solutions that equip customers with a better understanding of how small decisions in the grocery aisle can help improve their overall health.’

With 145m weekly shoppers, Walmart aims to position itself as a one-stop destination for food, wellness and healthcare essentials. 

Explore our Brand Innovation Debrief: Walmart to see how the multinational retail giant is rewriting the rules of retail for a new generation of shoppers, and delve into the New Codes of Value, where connection, care and human flourishing are shaping a more meaningful future in an age of scarcity.