UK – Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth manager Moneyfarm.
The study reveals that nearly 60% of women have been ‘mansplained’ to about finances, with two-thirds saying they have been interrupted or talked over by a man who assumed they would not understand a personal finance issue. One in four women reported being told how to budget by a man, and a third had received unsolicited lectures on how investing works.
British men ‘mansplain’ personal finance to women an average of 11 times per month, with husbands, partners and male colleagues cited as the most frequent offenders. As a result, many women admit to avoiding financial conversations with men altogether to avoid frustration and condescension.
While more fintech platforms are evolving to become gender-intelligent, Moneyfarm’s findings reveal how deep-rooted cultural assumptions still alienate many women from financial dialogue – and by extension, decision-making power – in both the home and the workplace.
These findings echo insights from our FemFin: Female-forward Finance report, which explores how women disruptors are not only challenging outdated narratives but also pioneering a systemic shift – reshaping financial tools, platforms and services to better reflect their values, priorities and lived experiences.
Strategic opportunity
Recognising women’s spending power, brands must rethink tone, language and interaction design to remove barriers and create financial spaces where women feel informed, respected and empowered