Xydrobe to open a VR luxury shopping universe

London – Xydrobe (pronounced ‘zai-drobe’) is rolling out what it bills as the ‘first immersive virtual reality luxury shopping experience’, set to be launched in 2023.

Xydrobe, founded by the team behind the viral Harry Styles JW Anderson cardigan NFT, is not unlike a luxury department store, only set in virtual reality. To access the VR retail universe, shoppers will have to visit physical portals called ‘xydrobes’, located in several hand-picked global locations. Inside each one-person experience pod, visitors embark on a 360-degree browsing experience thanks to high-quality visuals, but also scent, surround-sound and temperature effects.

‘There are so many opportunities with VR technology for brands to further communicate their collections to their customers, from the inspiration to the craftsmanship of products,’ says Xydrobe chief brand officer Isabella Gallucci.

In fact, on the V-commerce platform, fashion houses will be able to tailor the look and feel of their space to their brand DNA, opening new enhanced storytelling possibilities specific to Meta-phygital retail markets.