India – Burmese restaurant Burma Burma is introducing a range of pantry essentials to connect global cooks with its specially developed flavours. Burma Burma Pantry will offer Khowsuey curry paste, lotus stem chips and spice mixes, among other products. Each of these allows people to more easily experiment with Burmese cooking at home.
With branding by designer Rushil Bhatnagar, each item features complementary colours and symbols that balance tradition with a contemporary take on the Burmese art form of lacquerware. By using design cues in this way, the branding retains the heritage of each ingredient while appealing to new audiences. Ankita Gupta, co-founder of Burma Burma, says: ‘The idea of Burma Burma restaurants sprung from the thought of sharing my mother’s food with the world and Pantry is an extension to offer Burmese delicacies to a vast audience through our website.’
This product line follows a number of other brands that are similarly using vibrant branding to elevate global cuisine. Such tactics enable food brands to maintain tradition while standing out on shelves to reach next-gen cooks.
Strategic opportunity
Communication is key when creating food packaging. How might you balance heritage messaging, colours and typography with contemporary updates that attract consumers’ interest?