Covid-19: Did They Help? supports pandemic callout culture

Global – Did They Help? is a not-for-profit and ad-free site that collates data about brands and celebrities in relation to their supporting role during the global pandemic.

Allowing users to search for a brand or public figure, the aggregator pulls together news stories and other information – collated by a team of volunteers – and presents them in an easy-to-understand format. Also featuring two leader boards, Heroes and Zeros, the site draws attention to brands and individuals offering particularly positive or negative input in relation to the pandemic.

‘Our mission is to document all of the good and bad deeds corporations and public figures have done during this period. This is to create a comprehensive database and keep it available without sponsorship online so that people can make better, more informed decisions in the future about where they spend their money and who they invest in,’ explains the founders of Did They Help?

Consumers have become increasingly selective about the brands they remain loyal to throughout the Covid-19 pandemic. In Post-purpose Brands, we explore how brands can embrace imperfection and focus on betterment.