Hamburg – Wärtsilä has announced An Oceanic Awakening, an initiative that wants to transform the world’s marine and energy industries into a more sustainable and efficient ecosystem.
The company, which provides power solutions for marine and energy markets, has turned its attention to shipping, and how ports in particular could improve current operations in order to boost profitability and sustainability. By 2020, it plans to convince 20 maritime cities to opt into a network that, through digitalisation, will drive greater cooperation and smarter, more sustainable shipping practices. To achieve its vision, Wärtsilä brought together global architects and designers for a two-day workshop in Hamburg where three visions of future port cities were imagined.
To support the project, the company has also released a video campaign that explores humankind's relationship with the sea and how cities and their marine systems must evolve.
For more on how cities and brands can work together to create positive future infrastructures, read our macrotrend Whole-system Thinking.