Nike rethinks performance footwear for kids

Global – The sports brand's latest range has been designed with young athletes in mind.

By understanding the biomechanics of children against adults, Nike has created a series of performance shoes suited to the movements and preferences of younger basketball players and runners. Developed by the Nike Sport Research Lab, the Future Series of trainers will allow room for growth and movement in the forefoot of the shoe, accommodating the body as it develops. The surface of the trainer is likened to a puppy paw, which has a softer surface to provide cushioning, while surrounded by firmer ‘skin’ for traction and stability.

For more on how brands are shifting their focus to the needs and likings of younger customers, explore our Childrenswear market here.