Marble look: Fashion label shapes up in New York

New York – To mark the tenth anniversary of the Robert Rodriguez label at New York Fashion Week, the fashion designer’s spring/summer 2014 collection blended refined silhouettes with unexpected prints to create a mishmash of kitsch and cool.

Architectural shapes with bold lines, the clothing’s strong structure is enhanced by a marble print. Previous fashion designers’ collections, such as Proenza Schouler’s autumn/winter 2013 collection, have featured hints of marble, but Rodriguez’s line, with its blown-up print versions, creates an impressive geometric statement.

In our Neo Kitsch design direction, we showed how designers are using strong visual cues to create whimsical and kitsch designs. This latest collection follows that line, with its bold and graphic presentation. To see how your brand can harness Neo Kitsch in its design aesthetic, read our Neo Kitsch Toolkit.