London – ‘Everybody is different, so why should we all eat the same breakfast?’ This is the question that led to Yoosli, the personalised online cereal mixing service that offers a product ‘as deliciously individual as you are’.
A visit to yoosli.com lets breakfast buffs create their own muesli from a wide selection of cereals, fruits, nuts, seeds and sweet treats such as chocolates or coconut pearls. The mixing process happens through an interactive webpage that displays ingredients in digital jars that can be added or subtracted from the final mix.
The cereal is then delivered directly to your home or office. Subscriptions are even available for regular deliveries. Your Yoosli mix can be named and recalled instantly via an ID-input system. Customers can also order pre-prepared blends created by staff, or take a Mix Finder quiz to identify their individual flavour profile. As demand for personalised products rises in the face of mass consumerism, innovative brands are making it easier for customers to tailor products to their specific tastes. For more, read our Customisation Culture microtrend.