On the Breadline

13.01.2016 Bethany Williams : London Collections Men : Whole-system Thinking
Breadline collection by Bethany Williams, London Breadline collection by Bethany Williams, London
Breadline collection by Bethany Williams, London Breadline collection by Bethany Williams, London
Breadline collection by Bethany Williams, London Breadline collection by Bethany Williams, London

London – Menswear designer Bethany Williams has worked with supermarket group Tesco and the Vauxhall Foodbank on an eco-friendly graduate collection.

  • Oversized knitwear, jackets and jeans were created using organic and recycled materials
  • Williams aims to use fashion as a platform to talk about social and environmental issues, such as the UK’s hidden hunger crisis

The London College of Fashion MA student used waste items from the Vauxhall Foodbank, recycled cardboard and Everyday Value prints donated by Tesco to create her Breadline collection.

The woven knits, prints and embroidered materials, including a novel hand-crafted cardboard, were created in collaboration with local craftsmen.

Each detail, from the buttons to the stitching, is 100% sustainable and made in the UK. ‘I’m trying to provide an alternative system for fashion production as I believe fashion’s reflection upon the world can create positive change,’ says Williams.

The up-and-coming designer, who is donating 30% of the profits made by the collection to the Vauxhall Foodbank, intends to continue her work with communities and charities in the future.

​The Big Picture

It’s time for brands to experiment with new systems of production and make a stand for social and environmental causes. Read our Whole-system Thinking macrotrend to find out more.