News

Previous Article Next Article

Swish by Empatia

Swish by Empatia

Swish by Empatia

Swish branding: Tinned food given a smart upmarket identity

By Sonia van Gilder Cooke 03 : 09 : 2014 Boutique It All : Food Packaging : Seafood

Buenos Aires – Most people don’t expect sophistication in canned food. That may change with the arrival of seafood products rebranded by Argentinian agency Empatía.

The packaging, for Swedish seafood company Swish, juxtaposes striking photographs of the anchovies and sardines inside with clean white boxes and elegant black typography. The tins are colour-coded with blue and yellow circles, the Swiss national colours. The packaging is reminiscent of the Mousegraphics’ salmon oil boxes that LS:N Global highlighted in June.

In the past year, LS:N Global has tracked the adoption of sophisticated branding and packaging by unexpected sectors. For more, see our Luxe Laundry and Designer Pharmacies microtrends, as well as the Boutique-It-All section of our latest Retail Futures report.

Latest Articles

CryptoPunk NFTs get the Tiffany treatment

CryptoPunk NFTs get the Tiffany treatment:

After flaunting a custom-made pendant of his CryptoPunk non-fungible token (NFT) in April on Twitter,...

Luxury : Media & Technology : Technology

An immersive art experience highlighting global issues

An immersive art experience highlighting global issues :

Combining both leisure and education, alternative art experience Wake The Tiger is inviting visitors to...

Sustainability : Media & Entertainment : Design

These flags warn beachgoers about dangerous UV levels

These flags warn beachgoers about dangerous UV levels:

Most beachgoers are accustomed to flags alerting them to unsafe swimming conditions, but UV rays – one of...

Health & Wellness : Design : Sports & Leisure

Stat: People in the UK want to live in greener cities

Stat: People in the UK want to live in greener cities :

Despite the cost-of-living crisis and rising inflation, a report by YouGov reveals that consumers are still...

Sustainability : Health And Wellness : Society

England’s new health strategy tackles gender bias

England’s new health strategy tackles gender bias:

In a bid to tackle the nation’s systemic healthcare issues, the UK government is unveiling a Women’s Health...

Society : Health & Wellness : Finance

A music rebrand fighting racial tokenism

A music rebrand fighting racial tokenism:

Music organisation UD is redesigning its website, social media accounts, and merchandise to ‘avoid the...

Youth : Media & Entertainment : Design

Spotify’s latest campaign taps visual-first Gen Z

Spotify’s latest campaign taps visual-first Gen Z:

Recognising the visually-driven behaviour of Gen Z audiences, the music streaming platform’s latest campaign...

Media & Entertainment : Youth : Advertising & Branding

Stat: Gen Z’s retirement savings outdo older generations

Stat: Gen Z’s retirement savings outdo older generations:

Young people are acting now and prioritising putting money away for later in life.

Youth : Finance : Society

TikTok is testing in-app mini games

TikTok is testing in-app mini games :

The social media platform is testing six HTML5 mini games that can be played within its mobile app and...

Youth : Media & Entertainment : Technology

Fantasy architecture lays foundations in the metaverse

Fantasy architecture lays foundations in the metaverse:

With growing buzz around virtual real estate, The Row is a development of fictional metaverse properties...

Metaverse : Luxury : Architecture

Bugatti’s rebrand highlights its luxury sector ambitions

Bugatti’s rebrand highlights its luxury sector ambitions:

The company says it plans to expand outside of the automotive industry, while also mastering new...

Luxury : Advertising & Branding : Mobility

Stat: Free-from diets are becoming increasingly costly

Stat: Free-from diets are becoming increasingly costly:

The cost-of-living crisis is impacting grocery shopping habits among Britons, with new research highlighting...

Design : Retail Experience : Food And Drink

Sainsbury’s elevates black-owned businesses

Sainsbury’s elevates black-owned businesses :

After we reported that black-owned businesses are struggling to access financial support, British food...

Finance : Business-to-Business : Retail

Ronning translates its workwear aesthetic into slick homewares

Ronning translates its workwear aesthetic into slick homewares:

The apparel brand, famed for its high-quality, workwear-focused garments, is making a foray into the...

Eco-design : Fashion : Youth

YEEZY GAP takes over Times Square

YEEZY GAP takes over Times Square :

YEEZY GAP is taking over the Gap flagship store in Time Square, as the partnership between the affordable...

Retail Experience : Hyperphysical Stores : Fashion

Stat: Japan men prioritise work over dating

Stat: Japan men prioritise work over dating:

According to a newly-released report, four in 10 single Japanese men in their 20s have never gone on a date.

Youth : Statistic : Japan

Dentsu and 55/Redefined tackle ageism in advertising

Dentsu and 55/Redefined tackle ageism in advertising:

Recognising the lack of age diversity that persists in the industry, advertising agency Dentsu UK is working...

Society : Workplace : Advertising & Branding

CitizenM’s unfiltered campaign celebrates deep sleep

CitizenM’s unfiltered campaign celebrates deep sleep:

To mark the opening of hotels in London and America, CitizenM is transforming the windows of its new...

Travel & Hospitality : Design : Advertising & Branding

AI artwork that captures the taste of cognac

AI artwork that captures the taste of cognac:

Cognac brand Rémy Martin is teaming up with the singer Usher to create a sensory campaign that merges spoken...

Food : Drink. : Technology

Stat: Global gender parity remains in crisis

Stat: Global gender parity remains in crisis:

Global gender parity remains a strong and growing issue, as outlined in this year’s Global Gender Gap Index...

Stat : Stats : Statistic

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.