Fishing line: Oil supplement given stand-out design

02 : 06 : 2014 Mousegraphics : Supplements : Health

Athens – A line of salmon oil supplements has been given a sophisticated makeover by Greek design agency Mousegraphics.

Salmon oil by Mousegraphics Salmon oil by Mousegraphics
Salmon oil by Mousegraphics Salmon oil by Mousegraphics
Salmon oil by Mousegraphics Salmon oil by Mousegraphics
Salmon oil by Mousegraphics Salmon oil by Mousegraphics

In a category in which good packaging design is rare, Mousegraphics’ elegant box for a line of salmon oil nutritional supplements stands out. Looking more like high-end soap packaging than a health food product, the grey box features an etching of the fish with subtle salmon pink accents. 

‘We opted for a design that would include a direct and rather sober reference to the very natural source of the product,’ the Athens-based agency explains on its website. ‘We chose the iconographic approach of a fish encyclopaedia from the 18th or 19th centuries, simple, clear typography and the device of the orange diagonal line to connect the packages when displayed.’

Hitherto a design wasteland, categories such as nutritional supplements and medical clinics are picking up design cues from boutique retail. For more, see our Designer Pharmacies microtrend. 

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