Fishing line: Oil supplement given stand-out design

In a category in which good packaging design is rare, Mousegraphics’ elegant box for a line of salmon oil nutritional supplements stands out. Looking more like high-end soap packaging than a health food product, the grey box features an etching of the fish with subtle salmon pink accents. 

‘We opted for a design that would include a direct and rather sober reference to the very natural source of the product,’ the Athens-based agency explains on its website. ‘We chose the iconographic approach of a fish encyclopaedia from the 18th or 19th centuries, simple, clear typography and the device of the orange diagonal line to connect the packages when displayed.’

Hitherto a design wasteland, categories such as nutritional supplements and medical clinics are picking up design cues from boutique retail. For more, see our Designer Pharmacies microtrend.