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Micro Trends
Sleeping Beauty
Beauty brands are promoting the power of a good night’s sleep by rolling out products that nourish customers on the outside and the inside after ...
Supermood
:
Time Effiecient
:
Sleeping
Markets
Sleep Enhancement Market
An antidote to a hectic world, sleep brands are turning to technology, sound and space in the search for the perfect night’s rest.
Sleep
:
Technology
:
Insomnia
News
Giraffenap pods revolutionise power napping
The Giraffenap, a standing sleeping pod resembling a giraffe’s long neck created by Koyoju Plywood Corporation, offers an unconventional solution f...
Sleep
:
Wellness
:
Health
News
Rest room
Singapore – Design duo Rachel Wingfeld and Mathias Gmachl from Loop.pH have created an immersive Chronarium Sleep Lab.
Sleeping
:
Loop.pH
:
The New Sublimity
News
Sleepless dreaming
US – Mattress retailer Casper has launched a new campaign aimed at late night insomniacs.
Casper
:
Sleep
:
Campaign
News
Hotel shop: Droog sets up sleepover at Merci
Paris – Ever wondered what it would be like to stay the night in your favourite department store? Studio Droog has teamed up with Parisian con...
Hotel
:
Sleeping
:
H™tel Droog
News
Motionsleep AI-powered pillow takes on snoring
Seoul-based 10minds secured the Best of Innovation Award at CES 2024 for its Motion Pillow, a high-tech response to snoring troubles.
Technology
:
AI
:
Health
News
Bright outdoors: Furniture inspired by adventure
Paris – Colonel, the design team of Isabelle Gilles and Yann Poncelet, have released Collection #2, a series of home furnishings inspired by campin...
Furniture
:
Pondy
:
Yann Poncelet
News
Loóna’s sleepscapes are phygital wind-downs
Loóna is an app that uses interactive storytelling in the form of sleepscapes to help people wind down and drift off to sleep.
Health
:
Wellness
:
Sleep
News
Sleep easy
UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.
Ikea
:
Win At Sleeping
:
Sleep
News
Switching sleeping pills for soporific lighting
Washington DC – Students from around the world were invited to present future wellbeing concepts at the Global Wellness Summit, with stand-out proj...
Mental Health
News
Sleeping in: Hospitality spreads across the city
Sleeping in: Hospitality spreads across the city
Unconventional Accommodation
:
Hotel Experience
:
Civic Conscious Perspective
Markets
Chronodiets
In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness
:
Food
:
Drink
News
Estée Lauder claims Advanced Night Repair mimics beauty sleep
Estée Lauder is harnessing the viral appeal of beauty dupes with its latest campaign, positioning its Advanced Night Repair serum as the ultimate s...
Estée Lauder
:
Beauty
:
Retail
News
Stat: Britons are increasingly turning to biohacking through wellness supplements
According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness
:
Supplements
:
Stat
News
Oura flips the script on ageing in new Give Us the Finger campaign
Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger.
Health And Wellness
:
Longevity Lifestyles
:
Technology
News
Stat: Americans are prioritising inner health over looks
According to a July 2025 study by supplements and vitamins specialist Metagenics, 77% of Americans now say they prioritise feeling good overlooking...
Health
:
Beauty
:
Wellness
News
Foresight Friday: Rose Coffey, senior foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty
:
The Synthocene Era
:
Virtual Beauty
News
World Retail Congress 2025 daily recap: Emerging consumer mindsets and luxury storefronts
On the closing day of World Retail Congress 2025, retailers looked to the future, examining emerging consumer mindsets, sustainability pressur...
Luxury
:
Retail
:
World Retail Congress
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness
:
Identities
:
Sports & Leisure
Micro Trends
Innovation Debrief 2025: The Augmented Human
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...
Technology
:
Health & Wellness
:
Fashion
News
Foresight Friday: Seyi Oduwole, foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
:
Ice Cream
:
Ice-cream
News
Knight Frank’s research signals the rise of wellness in luxury real estate
In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury
:
Real Estate
:
Wellness
News
Spotify celebrates the fans who fuel music culture
Spotify has relaunched its Fan Life campaign to spotlight the fans who fuel music culture.
Spotify
:
Music
:
Concerts
Micro Trends
Innovation Debrief 2025: Mischief Marketing
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...
Advertising & Branding
:
Food & Drink
:
Pop-culture & Media
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