'branding'

Latin Americans most excited by new products

Big Ideas

Latin Americans most excited by new products

Latin Americans most excited by new products
Brands : Reliability : Manufactuers
New pop-up retail park thinks out of the box

Big Ideas

New pop-up retail park thinks out of the box

New pop-up retail park thinks out of the box
Boxpark : Temporary : Shoreditch
John Lewis takes a stand to boost confidence

Big Ideas

John Lewis takes a stand to boost confidence

John Lewis takes a stand to boost confidence
Recession : Department Store : John Lewis
India offers rich pickings for luxury brands

Big Ideas

India offers rich pickings for luxury brands

India offers rich pickings for luxury brands
India : Rising Wealth : Technopak Advisors
TV viewers interact with clickable advertisements

Big Ideas

TV viewers interact with clickable advertisements

TV viewers interact with clickable advertisements
Optimum Select : Cablevision : Television
Modern Muslims take a bite out of halal fast food

Big Ideas

Modern Muslims take a bite out of halal fast food

Modern Muslims take a bite out of halal fast food
France : Paris : Muslims
Why the luxury industry can’t ignore immigrant consumers

Viewpoints

Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.
Luxury : Retail : Travel
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
Patagonia Media shows an uncommon thread

Big Ideas

Patagonia Media shows an uncommon thread

Patagonia Media shows an uncommon thread
Patagonia : We-Commerce : Common Threads Initiative
Record revenue at LVMH as recovery takes hold

Big Ideas

Record revenue at LVMH as recovery takes hold

Record revenue at LVMH as recovery takes hold
LVMH : Louis Vuitton : Handbags
Asian growth adds sparkle to jewellery sector

Big Ideas

Asian growth adds sparkle to jewellery sector

Asian growth adds sparkle to jewellery sector
Jewellery : Watches : Datamonitor
EU study offers brand new take on fake goods

Big Ideas

EU study offers brand new take on fake goods

EU study offers brand new take on fake goods
European Union : University Of Durham : MIT
Ed Gillespie : Sustainable brand communication

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication. 
Sustainability : Ed Gillespie : Futerra
Blast it: Organic wine takes Alphalux approach

Daily Signals

Blast it: Organic wine takes Alphalux approach

Blast it: Organic wine takes Alphalux approach
Stellenbosch : South Africa : Sauvignon Blanc
Crowdsource Luxe

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...
Luxury : Crowdsourcing : Scrapbooking
To understand TikTok, act like one of its locals

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth : Advertising : Social Media
Families have evolved. Why haven’t brands caught up?

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
Regenerative Consumption

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Whole System Thinking : Radical Transparency : Sustainability Futures
You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media : Publications : Media
Is Instagram ruining the restaurant experience?

Viewpoints

Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Facebook news feeds refine personalised targeting

Big Ideas

Facebook news feeds refine personalised targeting

Facebook news feeds refine personalised targeting
Facebook : Personalised : Social Networks
Gabriella Gomez-Mont : Flexible homelessness

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej
Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
Almost half a million 16–24-year-olds in the UK are economically inactive

Daily Signals

Almost half a million 16–24-year-olds in the UK are economically inactive

The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...
Stat : Stats : Statistic
A toy campaign spotlighting Gen Alpha as planet-savers

Daily Signals

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha : Youth : STEM
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