'branding'

Smart architecture

Big Ideas

Smart architecture

Cannes Lions 2015 – A panel discussion at Cannes Lions Festival highlighted the potential for personalisation and real-time adaptation that smart...
Cannes Lions 2015 : Smart Spaces : Retail Interiors
Women’s vice

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.
Vice : Unilever : Broadly
How technology is changing the dynamics in the family home

Big Ideas

How technology is changing the dynamics in the family home

The Future of Families study explores how technology is affecting the modern British family.
Television : Emerging Families : Traditional Families
Nissan takes Datsun brand into emerging markets

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan takes Datsun brand into emerging markets
Nissan : Volkswagen : Datsun
Omni-channel and agility top retail strategies

Big Ideas

Omni-channel and agility top retail strategies

Omni-channel and agility top retail strategies
InterBrand : Best Retail Brands : Omnichannel
Luxury goods sales defy economic downturn

Big Ideas

Luxury goods sales defy economic downturn

Luxury goods sales defy economic downturn
High Net Worths : Prestige : LVMH
Credit card deals extend brands' market reach

Big Ideas

Credit card deals extend brands' market reach

Credit card deals extend brands' market reach
Visa : Credit Card : Levis
Retail promotions sound out local musicians

Big Ideas

Retail promotions sound out local musicians

Retail promotions sound out local musicians
Bands : Maurices : Musicians
Social networks are channel of choice for 61%

Big Ideas

Social networks are channel of choice for 61%

Social networks are channel of choice for 61%
Social Networking : Facebook : TNS
In future, the only luxury will be a clean conscience

Viewpoints

In future, the only luxury will be a clean conscience

Walpole CEO Helen Brocklebank discusses its recent Sustainability Manifesto, luxury brand stewardship, shared goals and a home delivery backlash.
Luxury : Sustainability : Manufacturing
Why sustainability is the jewellery industry’s next frontier

Viewpoints

Why sustainability is the jewellery industry’s next frontier

Jewellery brands face an uphill battle to attract a new generation of sustainably minded luxury consumers.
Luxury : Jewellery : Sustainability
Brand-ucating the next generation

Viewpoints

Brand-ucating the next generation

With a prevalent skills gap in many sectors of the UK job market is it time for brands to step in and play a more active role in shaping their fu...
Brand Educators : The Learning Economy : Dyson
South Korean beauty brands on the rise in China

Big Ideas

South Korean beauty brands on the rise in China

South Korean beauty brands are on the march in China.
South Korea : Beauty : China
Diana Verde Nieto : Desirable sustainability

Viewpoints

Diana Verde Nieto : Desirable sustainability

Positive Luxury founder Diana Verde Nieto talks about desirable sustainability. 
Transparency : Diana Verde Nieto : Ethical Luxury
V-commerce

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive : Tv : Burberry
Social Business

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...
Corporate Responsibility : Social : Conscious
Natura creates sonic identity using the pulse of the Amazon

Daily Signals

Natura creates sonic identity using the pulse of the Amazon

Brazilian beauty brand Natura has introduced its first sonic logo by harnessing the bioelectric signals of Amazon rainforest trees.
Beauty : Technology : Sustainability
Stat: E-commerce carbon impact is a concern for shoppers

Daily Signals

Stat: E-commerce carbon impact is a concern for shoppers

As online shopping continues to grow, consumers are demanding greater sustainability efforts from retailers, according to a European study by UPS.
Statistic : E-commerce : Carbon Neutral
Good Fibrations offers good-for-gut snacking

Daily Signals

Good Fibrations offers good-for-gut snacking

The Gut Stuff health platform is moving into the snacking market with the launch of its Good Fibrations bars.
Health : Wellness : Snacking
Mastercard expands its True Name commitment

Daily Signals

Mastercard expands its True Name commitment

Mastercard is expanding its commitment to supporting the transgender and non-binary community with its True Name initiative.
Finance : Banking : LGBTQ+
Stat: Britons prefer brand honesty over charitable behaviour

Daily Signals

Stat: Britons prefer brand honesty over charitable behaviour

According to a study by YouGov, six in 10 Britons would prefer large companies to pay what they owe, even if it means they stop donating to charities.
Society : Workplace : Covid-19
Stat: Luxury feels the impact of coronavirus

Daily Signals

Stat: Luxury feels the impact of coronavirus

According to Altagamma, brands have little chance of returning to normal trading conditions before the beginning of 2021.
Luxury : Health : Retail
Stat: US store closures outpace openings in 2019

Daily Signals

Stat: US store closures outpace openings in 2019

According to estimates by Coresight Research, US store closures increased by more than 60% in 2019 compared to the previous year.
Retail : Stores : Stat
Jose Cuervo launches agave-based bio straws

Daily Signals

Jose Cuervo launches agave-based bio straws

The Agave Project was launched by the first family of the town of Tequila, to support the land and people of Mexico.
Sustainability : Materials : Design
Mini’s short film challenges the notion of branded content

Daily Signals

Mini’s short film challenges the notion of branded content

Nimic, a 12-minute film directed by Yorgos Lanthimos, features no cars.
Mobility : Creativity : Film
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