'Branding'

Stat: Word of mouth is causing brand boycotts

News

Stat: Word of mouth is causing brand boycotts

Negative word of mouth is damaging businesses across the world, according to a new study by Ford and Harris Insights.
Society : Brand : Activism
BMW is trialling in-car food ordering

News

BMW is trialling in-car food ordering

The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.
Mobility : Food : Technology
Lidl customers can open an at-home micromarket

News

Lidl customers can open an at-home micromarket

The supermarket’s latest campaign invites loyal customers to open up a Lidl shop in their own home.
Food : Retail : Drink
Pampers launches smart diapers

News

Pampers launches smart diapers

The baby care brand has partnered with Google’s sister company Verily to create diapers that monitor babies’ diapering, feeding and sleep.
Youth : Technology : Health
This range of kids’ yoghurts targets brain nutrition

News

This range of kids’ yoghurts targets brain nutrition

Ingenuity Brands, a start-up dedicated to brain-based nutrition, has launched a line of yoghurts to support childhood brain development.
Youth : Food : Health
Volcom commits to traceable organic cotton

News

Volcom commits to traceable organic cotton

Farm to Yarn is a socially conscious raw materials initiative that supports cotton farmers in India.
Fashion : Supple Chain : Culture
Pura Still is a new spiked still water

News

Pura Still is a new spiked still water

A new brand of alcoholic still ‘water’ plays on the trend for spiked seltzer by offering health-conscious consumers an uncarbonated, low-alcohol dr...
Drinks : Water : Alcohol
Haeckels wants to clean beaches around the world

News

Haeckels wants to clean beaches around the world

The Margate-based beauty brand has turned its local Beach Clean initiative into a global loyalty program.
Beauty : Sustainability : Civic Brands
Backlash Brands: An introduction

News

Backlash Brands: An introduction

London – LS:N Global senior journalist Daniela Walker introduces Backlash Brands, the first of three macrotrends from Backlash Culture.
Backlash Brands : Positive Friction : Trend Briefing SS 2016
Food for thought: Cooking promotion provides a feast for the eyes

News

Food for thought: Cooking promotion provides a feast for the eyes

Stockholm – When you watch Now You're Cooking, it is almost as if you are watching your own hands carefully tossing flakes of sea salt on a piece...
New kitemark to reassure people on personal data

Big Ideas

New kitemark to reassure people on personal data

New kitemark to reassure people on personal data
Data : Transparency : Privacy
Nike scheme to accelerate start-up companies

Big Ideas

Nike scheme to accelerate start-up companies

Nike scheme to accelerate start-up companies
Nike : Nike+ : TechStars
Positive Patriotism

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...
Patriotic : Turbulent Teens : Stone Island
Taking the tablet: Love Your Work on the iPad

News

Taking the tablet: Love Your Work on the iPad

Taking the tablet: Love Your Work on the iPad
App : Tablet : Magazine
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
Lamborghini and Tod's launch co-branded footwear

News

Lamborghini and Tod's launch co-branded footwear

Car-maker Lamborghini and fashion brand Tod’s have joined forces to celebrate Italian craftsmanship and innovation.
Luxury : Mobility : Fashion
Dutch Design Week 2019: A future of brand-sponsored food

News

Dutch Design Week 2019: A future of brand-sponsored food

In 2040, grocery shoppers might be presented a choice: purchase products with advertising from commercial brands or pay more for stripped-back pack...
Design : Food : Advertising
Connecting the dots

News

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.
Dotdot : Wolff Olins : Zigbee
Not-so-hot bots

Big Ideas

Not-so-hot bots

Global – A new study shows that despite the growing sophistication of artificial intelligence, consumers still value human interaction.
Chat Bots : Artificial Intelligence : Customer Service
Money in make-up

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.
Cosmetics : Generation D : Real Talk Beauty
Ross Bailey: Pop-ups are the new billboards

Viewpoints

Ross Bailey: Pop-ups are the new billboards

Ross Bailey, founder of retail property marketplace Appear Here, explains how retail and media are converging.
Retail Experience : Billboard : Pop-ups
Fast fashion in China on rapid expansion

Big Ideas

Fast fashion in China on rapid expansion

Fast fashion in China on rapid expansion
China : Fast Fashion : H&M
Cheapening the competition: Tesco introduces super-discount brands

News

Cheapening the competition: Tesco introduces super-discount brands

Cheapening the competition: Tesco introduces super-discount brands
Discounted Brands : Recession : Cheap Ranges
Stat: Fashion brands maintain consumer loyalty despite spending decline

News

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...
Fashion : Luxury : Brand
French fashion label APC branches out into beauty

News

French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...
Fashion : Beauty : Luxury
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