LS:N Global

Viewpoints

James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury.

Digital Media : James Ogilvy : Brand Personality

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...

Design : Brand Strategy : SXSW

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Daily Signals

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...

Fashion : Luxury : Brand

Daily Signals

French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...

Fashion : Beauty : Luxury

Daily Signals

Freetree is bringing nature into web browsers

With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...

Design : Media & Technology : Sustainability

Big Ideas

Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.

L'Oréal : Civic Brands : Beauty

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.

AOL : BUILD : Branded Content

Big Ideas

Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.

Dubai : Middle East : Luxurians

Big Ideas

Hasna Kourda on how AI will drive more mindful purchasing

The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...

Fashion : Artificial Intelligence : Retail

Big Ideas

Social networking is changing how brands engage with consumers

Social Networks : Blogs : Marketing

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.

Beauty : Engagement : Community

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...

Beauty : Retail : Ecommerce

Daily Signals

Instacart gamifies grocery shopping with Caper Cart upgrades

Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart ...

Retail : Technology : Society

Daily Signals

Stat: Beauty retail sales hit record high in China

China’s beauty market is booming, with the National Bureau of Statistics reporting that retail sales of cosmetics from January to May 2024 totalled...

Beauty : Retail : Society

Daily Signals

Krug and Indagare launch champagne-focused culinary tours

Champagne house Krug and luxury travel agency Indagare have partnered to launch a series of culinary experiences highlighting the best chefs and re...

Champagne : Food : Drink

Daily Signals

Mercedes-Benz leaps into luxury real estate in Dubai

Mercedes-Benz is expanding its ambitions from the road to the home. The automotive brand will launch Mercedes-Benz Places, its first real estate ve...

Luxury : Architecture : Mobility

Daily Signals

The Trend: Guilded Luxury

This year, we have witnessed shifting dynamics between luxury brands and their clients, giving rise to what The Future Laboratory calls Guilded Lux...

Luxury : Travel : Hospitality

Daily Signals

A sneaker brand for Barcelona’s street vendors

Street vendor co-operative Top Manta is supporting local communities with its sustainable and socially driven footwear brand Ande Dem.

Retail : Fashion : Streetwear

Daily Signals

Ace of Air’s eco-packaging taps into circular beauty

Ace of Air is a new beauty and wellness brand offering an entirely circular model to tackle the industry’s waste issues.

Health And Wellness : Beauty : Sustainability

Daily Signals

Fortify+’s sanitised skincare protects against bacteria

Skincare brand Fortify+ has unveiled a line of products that it claims sanitise skin and meet consumers’ heightened hygiene concerns.

Beauty : Health And Wellness : Skincare

Daily Signals

Stat: Consumers prioritise wellness across all sectors

It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...

Health And Wellness : Retail : Stat

Daily Signals

Verishop is a one-stop affordable luxury platform

A new e-commerce platform is tapping into the retail opportunity presented by Generation Z and Millennial luxurians on the hunt for niche yet acces...

Luxury : Retail : Fashion

Daily Signals

Thought-starter: Will resale shape the future of luxury?

Deputy foresight editor Kathryn Bishop explores how luxury brands and retailers are introducing buy-back and resale schemes to increase customer re...

Luxury : Retail : Recommerce

Daily Signals

Ecover’s scentless range parodies perfume ads

The maker of eco-friendly cleaning and laundry products gets satirical to showcase the launch of its hypoallergenic range, Ecover Zero.

Advertising : Luxury : Cleaning

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