LS:N Global

Big Ideas

Two heads, and many more, are better than one

Big Ideas

iPhone moms present new challenge to brands

Smartphones : Iphone : Women

Daily Signals

Stat: Dune report evaluates the profitability of fashion NFTs

As a flood of fashion brands jumped on the non-fungible token (NFT) bandwagon in 2022, blockchain analytics platform Dune investigated how well the...

Stat : Stats : Statistic

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?

Brandstanding : Backlash Brands : Ben & Jerry's

Big Ideas

Chanel tops luxury brands on Pinterest

Pinterest : Chanel : Curulate

Big Ideas

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...

Design : Brand Strategy : SXSW

Viewpoints

Why lab-grown diamonds are the future of luxury jewellery

As luxury consumers become more interested in the provenance of their purchases, Alan Frampton, director of ethical brand Cred Jewellery, says it’s...

Diamonds : Luxury : Sustainability

Daily Signals

Brain Dead's Brooks Brothers California capsule collection re-invents Americana

Streetwear brand Brain Dead and legacy American luxury brand Brooks Brothers have collaborated on an unexpected capsule collection, Brooks Brothers...

Fashion : Luxury : Design

Daily Signals

Stat: American Gen Z love influencer brands like no other group

In an exclusive report released in December 2023, Morning Consult suggests that Gen Z adults are the most likely to buy from a brand founded by an ...

Retail : Pop Culture & Media : Society

Daily Signals

Thought-starter: Why are luxury brands investing in podcasts?

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.

Luxury : Media : Advertising

Daily Signals

Backlash Culture

Global – Backlash Culure is a call to arms for companies to take a more combative stance against the consumer zeitgeist.

Backlash Culture : S/S 16 Trend Briefing : Positive Friction

Viewpoints

Stephanie Phair : Designer discount fashion

The Outnet managing director Stephanie Phair talks about designer discount fashion.

The Outnet : Stephanie Phair : Discount Luxury

Viewpoints

James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury.

Digital Media : James Ogilvy : Brand Personality

Daily Signals

The Make it Black campaign uplifts Black-owned businesses

The Make it Black campaign established by the Pull Up For Change initiative unites nine beauty brands to fiscally support Black-owned business.

Beauty : Retail : Packaging

Daily Signals

Learn: Covid-19 Contingency Planning

Examine the immediate impacts of Covid-19 across key sectors, and the best-in-class case studies and future considerations for your organisation.

Covid-19 : Retail : Society

Daily Signals

Gymshark’s educational workplace waste plan

Gymshark has introduced a recycling initiative to empower employees to better tackle their workplace waste.

Sustainability : Health : Society

Daily Signals

Stat: Word of mouth is causing brand boycotts

Negative word of mouth is damaging businesses across the world, according to a new study by Ford and Harris Insights.

Society : Brand : Activism

Daily Signals

BMW is trialling in-car food ordering

The car-maker is working with restaurant technology firm Olo to improve convenience for US consumers.

Mobility : Food : Technology

Daily Signals

Lidl customers can open an at-home micromarket

The supermarket’s latest campaign invites loyal customers to open up a Lidl shop in their own home.

Food : Retail : Drink

Daily Signals

Pampers launches smart diapers

The baby care brand has partnered with Google’s sister company Verily to create diapers that monitor babies’ diapering, feeding and sleep.

Youth : Technology : Health

Daily Signals

This range of kids’ yoghurts targets brain nutrition

Ingenuity Brands, a start-up dedicated to brain-based nutrition, has launched a line of yoghurts to support childhood brain development.

Youth : Food : Health

Daily Signals

Volcom commits to traceable organic cotton

Farm to Yarn is a socially conscious raw materials initiative that supports cotton farmers in India.

Fashion : Supple Chain : Culture

Daily Signals

Pura Still is a new spiked still water

A new brand of alcoholic still ‘water’ plays on the trend for spiked seltzer by offering health-conscious consumers an uncarbonated, low-alcohol dr...

Drinks : Water : Alcohol

Daily Signals

Haeckels wants to clean beaches around the world

The Margate-based beauty brand has turned its local Beach Clean initiative into a global loyalty program.

Beauty : Sustainability : Civic Brands

Daily Signals

Backlash Brands: An introduction

London – LS:N Global senior journalist Daniela Walker introduces Backlash Brands, the first of three macrotrends from Backlash Culture.

Backlash Brands : Positive Friction : Trend Briefing SS 2016

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent