'Branding'

Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

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Mazda’s latest ad campaign targets Hispanic consumers – in Japanese

US – The automotive brand is focusing on the consumer demographic most ostracised by Trump’s administration.
Auto : Advertising : Culture
Subscription emails are thriving

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Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising : Digital : Media
Ian McGarrigle: World Retail Congress

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Ian McGarrigle: World Retail Congress

The state of world retail in 2017.
World Retail Congress : E-commerce : Dislocated World
Steven Lammertink: Cirqle

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Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink : Influencer Marketing : Cirqle
Suzie Wokabi​: SuzieBeauty

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Suzie Wokabi​: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi​ : Suzie Beauty : Kenya
LDF Network Evening 2015: Daniela Walker

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LDF Network Evening 2015: Daniela Walker

London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...
Advertising : Marketing Campaigns : Heritage
Staging a hoax

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Staging a hoax

Barcelona – Creative studio achos is showing how being the little guy can be fun, after it staged an elaborate hoax that stunned the creative ...
Achos : #creathieves : Hoax
US winemakers reach out to young mothers

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US winemakers reach out to young mothers

US winemakers reach out to young mothers
Wine : US : Mothers
British Gas expands crowdsourcing initiative

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British Gas expands crowdsourcing initiative

British Gas expands crowdsourcing initiative
British Gas : Crowdsourced : Open Everything
Chengdu sets the pace in luxury retail sales

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Chengdu sets the pace in luxury retail sales

Chengdu sets the pace in luxury retail sales
Cartier : Hermès : Chengdu
Selling direct to consumers online set for growth in Europe

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Selling direct to consumers online set for growth in Europe

US – Manufacturers of consumer grocery products are set to benefit from a new addition to the multi-channel retail marketplace.
Grocery Market : Social Selling : Multichannel Retail
More than half of global consumers want better service

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More than half of global consumers want better service

More than half of global consumers want better service
Accenture : Service : BRICs
Heroes in the hood: Local ambassadors connect brands with communities

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Heroes in the hood: Local ambassadors connect brands with communities

Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors : Connect Brands With Communities : Community Advertising
Stat: Fashion brands maintain consumer loyalty despite spending decline

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Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic...
Fashion : Luxury : Brand
French fashion label APC branches out into beauty

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French fashion label APC branches out into beauty

Parisian ready-to-wear label APC has joined the ranks of fashion brands with beauty ambitions. The brand has introduced its debut bodycare line com...
Fashion : Beauty : Luxury
Freetree is bringing nature into web browsers

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Freetree is bringing nature into web browsers

With its graphic identity, Freetree, a browser extension that allows online shoppers to plant trees while making purchases, is aiming to bring the ...
Design : Media & Technology : Sustainability
Make it worth it

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Make it worth it

Global – L’Oréal Paris is highlighting its philanthrophic credentials with the launch of its Worth It Rewards programme.
L'Oréal : Civic Brands : Beauty
Building the future of content

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Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL : BUILD : Branded Content
Tourism boom sees luxury brands flock to Dubai

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Tourism boom sees luxury brands flock to Dubai

With tourism and retail spending booming, Dubai is attracting a flood of luxury brands.
Dubai : Middle East : Luxurians
WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

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WPP BrandZ Top 100 Most Valuable Chinese Brands 2014

Now in its fourth year, the annual BrandZ ranking of China’s 100 most valuable domestic brands offers key insights into new consumer trends in the ...
China : Scandal : Ostentatious
Starbucks establishes film production company

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Starbucks establishes film production company

Starbucks is venturing into entertainment with the launch of an in-house production company, Starbucks Studios.
Food : Drink : Media
Radisson wants to revolutionise room service with on-site cloud kitchens

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Radisson wants to revolutionise room service with on-site cloud kitchens

The Radisson Hotel Group has branched out into food delivery services by opening cloud kitchens on hotel premises.
Food : Travel & Hospitality : Technology
Resale platform Vestiaire Collective bans fast fashion

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Resale platform Vestiaire Collective bans fast fashion

Paris-based Vestiaire Collective has issued a list of banned fast fashion brands that it believes jar with its certified B Corp status.
Fashion : Sustainability : Resale
Dissolvable bodywash sheets are a real Plus

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Dissolvable bodywash sheets are a real Plus

US – Plus is an innovative bodycare brand offering waterless, foam sheets as a sustainable alternative to plastic-bottled soaps.
Beauty : Waterless : Sustainability
Charitable thinking

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Charitable thinking

US – Starbucks is showing its propensity for philanthropy with its first original content video series.
Starbucks : Branded Content : Brandstanding
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