'Branding'

Brand politics

Viewpoints

Brand politics

2016 will be remembered as the year when political norms were turned on their head, but should brands join the debate or remain politically neutral?
Brandstanding : Backlash Brands : Ben & Jerry's
Chanel tops luxury brands on Pinterest

Big Ideas

Chanel tops luxury brands on Pinterest

Chanel tops luxury brands on Pinterest
Pinterest : Chanel : Curulate
Two heads, and many more, are better than one

Big Ideas

Two heads, and many more, are better than one

Two heads, and many more, are better than one
New York : Social Media Week : Victors & Spoils
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
Should we welcome a future in which every store front reads ‘Powered by Amazon’?

Viewpoints

Should we welcome a future in which every store front reads ‘Powered by Amazon’?

What does the new Tuft & Needle store's wholesale adoption of the e-commerce giant’s technology mean for retail?
Retail : Food And Drink : Homewares
Why lab-grown diamonds are the future of luxury jewellery

Viewpoints

Why lab-grown diamonds are the future of luxury jewellery

As luxury consumers become more interested in the provenance of their purchases, Alan Frampton, director of ethical brand Cred Jewellery, says it’s...
Diamonds : Luxury : Sustainability
Brain Dead's Brooks Brothers California capsule collection re-invents Americana

Daily Signals

Brain Dead's Brooks Brothers California capsule collection re-invents Americana

Streetwear brand Brain Dead and legacy American luxury brand Brooks Brothers have collaborated on an unexpected capsule collection, Brooks Brothers...
Fashion : Luxury : Design
Stat: American Gen Z love influencer brands like no other group

Daily Signals

Stat: American Gen Z love influencer brands like no other group

In an exclusive report released in December 2023, Morning Consult suggests that Gen Z adults are the most likely to buy from a brand founded by an ...
Retail : Pop Culture & Media : Society
Thought-starter: Why are luxury brands investing in podcasts?

Daily Signals

Thought-starter: Why are luxury brands investing in podcasts?

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.
Luxury : Media : Advertising
Backlash Culture

Daily Signals

Backlash Culture

Global – Backlash Culure is a call to arms for companies to take a more combative stance against the consumer zeitgeist.
Backlash Culture : S/S 16 Trend Briefing : Positive Friction
Stephanie Phair : Designer discount fashion

Viewpoints

Stephanie Phair : Designer discount fashion

The Outnet managing director Stephanie Phair talks about designer discount fashion. 
The Outnet : Stephanie Phair : Discount Luxury
James Ogilvy : Lessons in Luxury

Viewpoints

James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury. 
Digital Media : James Ogilvy : Brand Personality
Hasna Kourda on how AI will drive more mindful purchasing

Big Ideas

Hasna Kourda on how AI will drive more mindful purchasing

The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...
Fashion : Artificial Intelligence : Retail
Social networking is changing how brands engage with consumers

Big Ideas

Social networking is changing how brands engage with consumers

Social networking is changing how brands engage with consumers
Social Networks : Blogs : Marketing
Brexit: Partisan Brands

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit : Brandstanding : New Bricolage Living
Instacart gamifies grocery shopping with Caper Cart upgrades

Daily Signals

Instacart gamifies grocery shopping with Caper Cart upgrades

Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart ...
Retail : Technology : Society
Stat: Beauty retail sales hit record high in China

Daily Signals

Stat: Beauty retail sales hit record high in China

China’s beauty market is booming, with the National Bureau of Statistics reporting that retail sales of cosmetics from January to May 2024 totalled...
Beauty : Retail : Society
Krug and Indagare launch champagne-focused culinary tours

Daily Signals

Krug and Indagare launch champagne-focused culinary tours

Champagne house Krug and luxury travel agency Indagare have partnered to launch a series of culinary experiences highlighting the best chefs and re...
Champagne : Food : Drink
Mercedes-Benz leaps into luxury real estate in Dubai

Daily Signals

Mercedes-Benz leaps into luxury real estate in Dubai

Mercedes-Benz is expanding its ambitions from the road to the home. The automotive brand will launch Mercedes-Benz Places, its first real estate ve...
Luxury : Architecture : Mobility
The Trend: Guilded Luxury

Daily Signals

The Trend: Guilded Luxury

This year, we have witnessed shifting dynamics between luxury brands and their clients, giving rise to what The Future Laboratory calls Guilded Lux...
Luxury : Travel : Hospitality
A sneaker brand for Barcelona’s street vendors

Daily Signals

A sneaker brand for Barcelona’s street vendors

Street vendor co-operative Top Manta is supporting local communities with its sustainable and socially driven footwear brand Ande Dem.
Retail : Fashion : Streetwear
Ace of Air’s eco-packaging taps into circular beauty

Daily Signals

Ace of Air’s eco-packaging taps into circular beauty

Ace of Air is a new beauty and wellness brand offering an entirely circular model to tackle the industry’s waste issues.
Health And Wellness : Beauty : Sustainability
Fortify+’s sanitised skincare protects against bacteria

Daily Signals

Fortify+’s sanitised skincare protects against bacteria

Skincare brand Fortify+ has unveiled a line of products that it claims sanitise skin and meet consumers’ heightened hygiene concerns.
Beauty : Health And Wellness : Skincare
Stat: Consumers prioritise wellness across all sectors

Daily Signals

Stat: Consumers prioritise wellness across all sectors

It is important to consumers that brands focus on wellness, according to research by Ogilvy, with 73% of consumers considering it an essential stra...
Health And Wellness : Retail : Stat
Verishop is a one-stop affordable luxury platform

Daily Signals

Verishop is a one-stop affordable luxury platform

A new e-commerce platform is tapping into the retail opportunity presented by Generation Z and Millennial luxurians on the hunt for niche yet acces...
Luxury : Retail : Fashion
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