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Big Ideas
Brands court Chinese shoppers on bulletin boards
Brands court Chinese shoppers on bulletin boards
China
:
La Fondazione Altagamma
:
Netizens
Big Ideas
Museum of London has a swipe at NFC technology
Museum of London has a swipe at NFC technology
Interactive
:
Augmented Reality
:
Exhibition
Big Ideas
On tap: US Google Wallet service on the cards
On tap: US Google Wallet service on the cards
Google
:
Smartphone
:
Foot Locker
Big Ideas
Bored Australian consumers dump brands on social media
Bored Australian consumers dump brands on social media
Content
:
Deals
:
Feedback
News
Branding bacteria
San Francisco – Nerd has upgraded its branding to better communicate the properties of its personalised skincare products.
Microbiome
:
Skincare
:
Mybiome
Viewpoints
Rei Inamoto: This is micromedia’s moment
We are entering an age of micro-communication, says Rei Inamoto, chief creative officer at AKQA.
AKQA
:
Emoji
:
Instagram
News
Emoji style: Brands have fun with iconic designs
New York – Why say things with words when you can say them with an emoji? That is the premise behind the new line of emoticon-emblazoned loafers&...
Emojis
:
Gen D
:
New York
News
Lost in translation: News Machine's tweet message
Lost in translation: News Machine’s tweet message
Twitter
:
Headline
:
Tape Recorder
News
The museum beckons: Beacon technology goes high culture
Antwerp – Digital communications agency Prophets has collaborated with Rubens House, the former home and current museum of artist Peter Paul Ruben...
Beacon Retail
:
IBeacon
:
Museums
News
Growing wood: kitchen utensils come to life
Growing wood: kitchen utensils come to life
Natural
:
Show Your Working
:
Danish
News
Stat: Creators of ChatGPT say AI will affect higher-income jobs first
A new study released by researchers from OpenAI and the University of Pennsylvania suggests those who hold a bachelor’s or master’s degree and work...
Workplace
:
Society
:
Technology
News
Stat: Expectations accelerate for customer service online
With more people having relied on e-commerce solutions as a result of the pandemic, a study by OpenText finds that there is now an even greater exp...
Technology
:
Retail
:
Society
News
A positively messy rebranding for Karma Kitchen
Droga5 has tuned in to the honest side of catering with a vibrant and playful rebranding for Karma Kitchen.
Food
:
Branding
:
Design
News
A footwear collection celebrating Slack
Lifestyle brand Cole Haan has partnered with business communication platform Slack to launch a footwear collection developed entirely remotely.
Fashion
:
Design
:
Technology
News
Brands are exploring creative applications of safety sound technology
Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential o...
Auto
:
Product Design
:
Technology
News
Stat: Using emojis can improve mental health, according to users
Emojis are a vital part of everyday communication in the US, with a new survey from Adobe uncovering insights into the role they play in self-expre...
Stat
:
Stats
:
Statistic
News
Four Seasons Hotels experiments with in-suite hologram technology
Hologram hotel clerks might sound like a futuristic dream, but this is now a reality at The Beverly Wilshire hotel.
Travel & Hospitality
:
Luxury
:
Health & Wellness
News
Stat: Brazil’s appetite for science-backed clean beauty is growing
The majority of Brazilian consumers are now aware of clean beauty, but as the market grows brands will have to make sure their claims are backe...
Beauty
:
Technology
:
Society
News
Stat: Affluent US consumers drive media engagement
As the media landscape becomes increasingly complex, research by Ipsos reveals that well-off consumers are still keen to engage with a variety of e...
Stat
:
Stats
:
Statistic
News
A dental retainer for controlling tech
Tong is a wearable mouth device that allows people to operate computers using their tongue.
Technology
:
Intuitive Interfaces
:
Design
News
Thought-starter: Is data reliance affecting brand creativity?
Mike Buonaiuto, executive director of communications agency Shape History, considers the impact of algorithms on creativity.
Data
:
Charity
:
Algorithms
News
Animated architecture
Italy – Audiovisual installation Shape in Scapes demonstrates how projection mapping can be used to communicate the placemaking process.
Studio Antimateria
:
Sonic Landscapes
:
Placemaking
News
Stat: Gen Z feel pressure to align food habits with identity
Global communications firm Ketchum’s recent survey of 2,000 children and those aged 13 and above explores the distinctive food habits of Generation...
Food & Drink
:
Society
:
Gen Zen
Big Ideas
Publicis plans AI-powered professional assistant
Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.
Workplace
:
Artificial Intelligence
:
Technology
News
Touch point
South Korea – Dot is the first smartwatch made specifically for the blind and visually impaired.
Dot
:
Smartwatch
:
Awakening Tech
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