'branding'

Luxury brands must target online video users

Big Ideas

Luxury brands must target online video users

Luxury brands must target online video users
Forrester Research : Luxury : Online Video
Beauty brands to engage consumers in 2010

Big Ideas

Beauty brands to engage consumers in 2010

Beauty brands to engage consumers in 2010
Brand Keys : Estée Lauder : Clinique
Stat: Consumers wouldn’t care if brands disappeared

News

Stat: Consumers wouldn’t care if brands disappeared

Brands are failing to prove they are necessary to consumers’ lives, according to the Havas Group’s Meaningful Brands 2019 report.
Brand Purpose : Civic Brands : Culture
Bored Australian consumers dump brands on social media

Big Ideas

Bored Australian consumers dump brands on social media

Bored Australian consumers dump brands on social media
Content : Deals : Feedback
Interbrand’s Best Global Brands report highlights leadership role

News

Interbrand’s Best Global Brands report highlights leadership role

Brand management consultancy Interbrand has published its annual Best Global Brands report, offering insight into the meaning and direction of bran...
Society : Technology : Retail
Cheap trips: Supermarket tries tourism

News

Cheap trips: Supermarket tries tourism

Cheap trips: Supermarket tries tourism
Budget Holidays : Cheap Brands : Tourism
Retro redesign: Wall’s sausages get a new casing

News

Retro redesign: Wall’s sausages get a new casing

Retro redesign: Wall’s sausages get a new casing
Retro Design : Food : Traditional
Stat: Consumers want positive marketing amid Covid-19

News

Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.
Society : Security : Brand Communications
Stat: WeChat becomes the world’s fastest-growing brand

News

Stat: WeChat becomes the world’s fastest-growing brand

The all-in-one China-founded app has grown 1,540% in terms of brand value in the past five years.
Retail : WeChat : Apps
Study shows brand connections are personal

Big Ideas

Study shows brand connections are personal

Study shows brand connections are personal
Consumer : Brands : Human Behaviour
Face-to-face contact is brands’ new Facebook

Big Ideas

Face-to-face contact is brands’ new Facebook

Face-to-face contact is brands’ new Facebook
In Person : Conviviality : Starcom MediaVest Group
Heron Preston : Successful brand collaborations depend on brands taking a back seat

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations. 
Naked Communication : Youth Culture : Heron Preston
Facebook to let people tag brands in photos

Big Ideas

Facebook to let people tag brands in photos

Facebook to let people tag brands in photos
Photo Tags : Contests : Competitions
Stat: Branded residences are building global momentum

News

Stat: Branded residences are building global momentum

The market for branded residences has grown significantly in 2019, according to a recent report from Savills.
Luxury : Stat : Statistics
Preview: Civic Brands

News

Preview: Civic Brands

Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.
Civic Brands : Brandstanding : Collaborative Brands
Going back in time: Citizen imagines the past in latest watch ad

News

Going back in time: Citizen imagines the past in latest watch ad

Tokyo – Japanese watch brand Citizen has created an advertisement featuring faux historical ads that highlight the brand’s heritage and focus on it...
Citizen : Watch : History
Dana Thomas : Soul-searching at the top luxury brands

Viewpoints

Dana Thomas : Soul-searching at the top luxury brands

Author Dana Thomas talks about soul-searching at the top luxury brands. 
Dana Thomas : Deluxe: How Luxury Lost Its Lustre : Luxury Market
Nearly a third of US consumers say brands are increasingly important

Big Ideas

Nearly a third of US consumers say brands are increasingly important

Nearly a third of US consumers say brands are increasingly important
Nike : Advantage : Outperform
Brands dominate when consumers talk products

Big Ideas

Brands dominate when consumers talk products

Brands dominate when consumers talk products
Television : Samsung : Volkswagen
D&AD Judging Week 2016: Thoughts on entertainment

News

D&AD Judging Week 2016: Thoughts on entertainment

London – LS:N Global spoke to a selection of D&AD judges on how branded content, virtual reality and the digital world are changing entertainment.
Futuretainment : Branded Content : D&AD Judging Week
Inauthentic green cleaning products don't wash with customers

Big Ideas

Inauthentic green cleaning products don't wash with customers

Inauthentic green cleaning products don’t wash with customers
Cleaning Brands : Clorox : Greenworks
Stat: Generation Z research brands before buying

News

Stat: Generation Z research brands before buying

Generation Z consumers are increasingly informed by their values when it comes to engaging with brands.
Generation Z : Statistic : Post-purpose Brands
Sharing versus promoting

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...
Social Media : Ogilvy : Consumer Engagement
Lego overtakes Ferrari as the world’s most powerful brand

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego : Powerful Brands : The Immortal Brand
Rich Webley: Dragonfish

Viewpoints

Rich Webley: Dragonfish

How brands can benefit from changing their internal cultural code.
Workplace : Culture : DragonFish
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