LS:N Global

Daily Signals

Against Airbnb

Europe – HomeAway takes aim at competitor Airbnb by suggesting that the sharing economy isn’t all it’s cracked up to be.

Viewpoints

Ivor Williams: App therapy

Co-founder of Humane Engineering talks about his Cove app that uses music to process emotions.

Awakening Tech : Cove : Wellbeing Apps

Daily Signals

Heard this one before

Japan – Deja vu is an interactive music video that enables viewers to engage with the producer’s creative concept.

Japan : Deja Vu : Kamra

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.

Washington DC : LexiCandy : Carol Glenn

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...

Ex Machina : Tinder : Catfish Marketing

Daily Signals

Health freeze: Branding draws inspiration from cold temperatures

San Pedro Garza García, Mexico – Branding for a cryotherapy clinic doesn’t sound like the most exciting endeavour, but design studio Anagrama ...

Anagrama : Mexico : Boreálica

Daily Signals

Smart shirt: Ralph Lauren unveils biometric clothing

US - Ralph Lauren has teamed up with wearable tech company OMsignal to become the first luxury firm to offer 'smart' clothing.

Tech Luxe : Wearable Technology : Ralph Lauren

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.

Storytelling : Brand Experience : Apple

Daily Signals

Shared skies: Lamps connect people across the globe

Treviso, Italy – Patch of Sky is a series of ambient lamps that enable people to share the colour of the sky above them with loved ones far away.

Fauna Fetish : Lighting : Fabrica

Viewpoints

Elaine Cook: The secret life of data

Elaine Cook, Intel UK strategic marketing director, explains what serendipity can do for data.

Data : Total Retail : Analytics

Viewpoints

Minsu Kim : Interactional food

Royal College of Art graduate Minsu Kim talks about interactional food.

Minsu Kim : Royal Academy Of Art : Food Design

Viewpoints

Dr Rachel Edwards-Stuart : The science of flavour-matching in food and drink

Food and flavour scientist Dr Rachel Edwards-Stuart talks about the science of flavour-matching.

Science : Dr Rachel Edwards-Stuart : Food Pairing

Big Ideas

Cereal Branding & Packaging is on Target for 80's revival

Cereal Branding & Packaging is on Target for 80’s revival

General Mills : Cereal : Atari

Big Ideas

Hugo Boss book details links with Third Reich

Munich : Patriotism : World War 2

Big Ideas

Turning brand awareness into an Urban Thrill

Air Wick : Dettol : Durex

Daily Signals

Swap shop: Stores plan exchange visits

Colette : KesselsKramer : KK Outlet

Big Ideas

Facebook fan pages turn into e-shops

Facebook : E-commerce : Brand Loyalty

Big Ideas

Consumer culture affects endangered species; brands take note

Wildlife : Environmentalism : Traffic

Big Ideas

Solar opportunity for expanding African mobile market

Africa : Mobile : Zain Africa

Daily Signals

Intelligent mobiles: New mobile design combines phone with keys

Mobile Phones : Cars : Keys

Webinars

May 2025: What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

What's New? : The Future Laboratory : LS:N Global

Daily Signals

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...

Beauty : Wellness : Brazil

Daily Signals

Lunge elevates luxury pet accessories with fashionable brand identity

New York-based pet accessories brand Lunge is redefining luxury pet products with its collaboration with design agency Porto Rocha.

Pet Industry Trends : Lunge : Visual Identity

Daily Signals

Stat: Survey gauges consumer mindsets this holiday season

Businesses and consumers alike are still feeling the squeeze of the cost of living crisis. Market research company Zappi has found that consumers w...

Society : Cost Of Living : Advertising

Daily Signals

Fiat’s commitment to colour celebrates the essence of Italy

Italian car brand Fiat has made a bold statement by declaring an end to boring grey cars and launching a vibrant ad campaign that showcases the bra...

Mobility

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