'Branding'

Ikea’s heritage meatball gets an eco-update

Daily Signals

Ikea’s heritage meatball gets an eco-update

Multinational furniture company Ikea’s latest meatball will not be served in its cafeterias, but rather in the gardens of its customers.
Sustainability : Advertising & Branding : Design
Stat: Banning junk food ads reduces calorie intake

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Stat: Banning junk food ads reduces calorie intake

According to research conducted by PLOS Medicine, restricting fast food advertising on public transport reduces the average intake of high-fat, sal...
Advertising & Branding : Society : Health & Wellness
TikTok induces FOMO with suspenseful campaign

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TikTok induces FOMO with suspenseful campaign

The platform's latest campaign celebrates how viral videos spread offline and ignite cultural conversations, even among people who do not have the ...
Media & Entertainment : Society : Advertising & Branding
Star Wars takes over Amazon Locker for 4 May

Big Ideas

Star Wars takes over Amazon Locker for 4 May

Disney has teamed up with Amazon to celebrate Star Wars day on 4 May.
Amazon : Disney : Symbiotic Branding
Big W embraces the beautiful chaos of parenting in new campaign

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Big W embraces the beautiful chaos of parenting in new campaign

Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday ...
Advertising & Branding : Parenting : Retail
WWF highlights underwater warming through thermal technology

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WWF highlights underwater warming through thermal technology

During COP29 in Baku, WWF unveiled In Hot Water, a powerful stop-motion film spotlighting the devastating impact of rising ocean temperatures and m...
Sustainability : Advertising & Branding : Society
Walmart celebrates Black fathers as superheroes in Father’s Day campaign

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Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
Bold billboards challenge breast cancer sex taboos

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Bold billboards challenge breast cancer sex taboos

London streets now host provocative billboards with the message 'Cancer won't be the last thing that f*cks me', commissioned by GirlvsCancer and cr...
Health & Wellness : Society : Advertising & Branding
Stat: TV viewers don’t hate ads, but they want new ad experiences

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Stat: TV viewers don’t hate ads, but they want new ad experiences

Where does the tv ad landscape stand? New research has found that a staggering 94% of tv viewers would be less inclined to avoid commercials if the...
Advertising & Branding : Youth : Media & Entertainment
Stat: Influencer marketing spending soars on TikTok

Daily Signals

Stat: Influencer marketing spending soars on TikTok

In the past decade, well-known social media platforms like YouTube and Instagram have attracted the most influencer marketing investment.
Advertising & Branding : Youth : Media & Entertainment
Hackney Church undergoes a religious redesign

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Hackney Church undergoes a religious redesign

Design studio Omse has unveiled a new visual identity that rebrands Hackney Church as a ‘cathedral of creativity’.
Advertising & Branding : Society : Rebranding
Two splendid: The concept of retail sharing

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Two splendid: The concept of retail sharing

Two splendid: The concept of retail sharing
Aesop : Symbiotic Branding : Curate
Flip side: Iceland tourism campaign is personal

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Flip side: Iceland tourism campaign is personal

Flip side: Iceland tourism campaign is personal
Advertising : îlafur Ragnar Gr’msson : The Brooklyn Brothers
Apple patents transformative iPhone Branding & Packaging

Big Ideas

Apple patents transformative iPhone Branding & Packaging

Apple patents transformative iPhone Branding & Packaging
Apple : Iphone : IPad
Rurban vintage: Menswear branding in the bag

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Rurban vintage: Menswear branding in the bag

Rurban vintage: Menswear branding in the bag
Menswear : STAG :  Caleb Owen Everitt
Fantastic food: Branding a fictional bakery

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Fantastic food: Branding a fictional bakery

Fantastic food: Branding a fictional bakery
Fictional Characters : Bakery Art : Edible Toys
Sweet talking: Mexican honey Branding & Packaging rebranded

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Sweet talking: Mexican honey Branding & Packaging rebranded

Sweet talking: Mexican honey Branding & Packaging rebranded
Packaging : Label Design : Brand Design
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Daily Signals

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
Ikea re-imagines iconic blue bag as a portable pillow

Daily Signals

Ikea re-imagines iconic blue bag as a portable pillow

Swedish furniture giant Ikea has re-imagined its iconic blue Frakta bag with the launch of the limited-edition Resten bag in Singapore.
Health : Wellness : Design
Cannes Lions 2019: Branding means more than surface decoration

Daily Signals

Cannes Lions 2019: Branding means more than surface decoration

An assortment of the world’s most respected experts explored how brands must build purpose to remain relevant in uncertain times.
Activism : Civic Brands
Tesco’s latest campaign celebrates the iconic meal deal

Daily Signals

Tesco’s latest campaign celebrates the iconic meal deal

Tesco is spotlighting its beloved meal deal with a fresh campaign celebrating an upgraded version of the popular lunchtime offering.
Food & Drink : Society : Retail
Cadbury unveils nostalgic memory bar boxes for dementia patients

Daily Signals

Cadbury unveils nostalgic memory bar boxes for dementia patients

Cadbury and Alzheimer’s Research UK (AR UK) have partnered with VCCP London to distribute 4,000 Memory Bar Chocolate Boxes to individuals with deme...
Food & Drink : Design : Health & Wellness
Stat: Over-60s have largest positive impact on US wine sales

Daily Signals

Stat: Over-60s have largest positive impact on US wine sales

As the US wine industry braces for recession, Silicon Valley Bank has released its annual report, which expects sales volumes to stabilise in 2023 ...
Stat : Stats : Statistic
Visual treat: Lierac adds colour-coded Branding & Packaging

Daily Signals

Visual treat: Lierac adds colour-coded Branding & Packaging

Visual treat: Lierac adds colour-coded Branding & Packaging
Packaging : Prescription : Lierac
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