LS:N Global

Daily Signals

Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.

McDonald's : Happy Goggles : Virtual Reality

Big Ideas

Behind the seams

Paris – Dior has launched its own virtual reality experience, Dior Eyes.

Dior Eyes : DigitasLBi Labs France : Virtual Reality

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Big Ideas

The VR challenge

Global – Phone manufacturer HTC is demonstrating its commitment to developing the social potential of virtual reality (VR) with the launch of a ne...

Virtual Reality : HTC : Virtual Empathy

Big Ideas

Immersive browsing

US – Oculus has announced an immersive virtual reality internet browser.

Oculus Rift : Virtual Reality : Facebook

Design Directions

Land’s End

British app developer ustwo’s first virtual reality game Land’s End offers a glimpse into the future of VR.

Ustwo : Land's End : Virtual Reality

Viewpoints

Interfaces of the future must focus on human needs

Virtual interfaces that were once Hollywood fantasies are fast becoming a reality. But, asks Lee Fasciani, founder and creative director of Territo...

Artificial Intelligence : Intuitive Interfaces : Territory Projects

Daily Signals

Tech start-up enables in-store VR shopping

A new virtual reality (VR) system will allow consumers to make in-store purchases without stepping foot into a physical shop.

Technology : Retail : Digital

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Viewpoints

Neil Christie: Wieden + Kennedy

How advertisers can win in the attention economy.

Advertising : Marketing : Virtual Reality

Big Ideas

Facebook to acquire Oculus Rift maker in $2bn deal

Facebook has announced it will acquire the virtual reality hardware start-up.

Facebook : Oculus Rift : Virtual Reality

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.

Technology : Design : Digital

Daily Signals

The Venn room brings Programmable Realities home

Multidisciplinary studio SpacePopular is exploring how the rise of virtual reality as a widespread communication platform will change our home inte...

Media : Technology : Virtual Reality

Viewpoints

Charles Nduka: Emteq

Why tracking users’ emotions is crucial to the success of virtual reality.

Emteq : Virtual Reality : Emotion Tracking

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...

Workplace : Virtual Reality : Far Futures

Daily Signals

Sobering reality

US – Johnnie Walker has created a hard-hitting campaign that uses virtual reality to examine the human impact of drink-driving.

Virtual Reality : Johnnie Walker : Drink-driving

Big Ideas

Stream it all

Global – BitTorrent Now is a new app that enables users to stream music and video content.

BitTorrent Now : Radio Renaissance : Media Futures

Daily Signals

Preview: Virtual Empathy

Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.

Virtual Reality : Gen Viz : E-motional Economy

Daily Signals

Preview: Listening Clubs

With the rise in vinyl sales and streaming memberships, new listening clubs are opening that take music appreciation to the next level.

Music : Streaming : Retail

Viewpoints

Neil McFarland: VR gaming

Director of games at digital design studio ustwo talks about his VR game for the Samsung Gear system.

Gaming : Ustwo Studio : Samsung Gear VR

Daily Signals

Dutch Design Week 2015: Digital Wonderland

Eindhoven – Masters student Allison Crank has re-imagined the shopping centre as an Escher-esque digital wonderland in her virtual reality retail c...

Dutch Design Week 2015 : DDW 15 : Allison Crank

Micro Trends

Listening clubs

Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.

Music : Streaming : Retail

Daily Signals

Today’s top stories, including a school-system approach to fitness

In today’s daily digest: a new law in France to combat Photoshopped imagery, Swarovski’s VR experience and other stories.

Retail : Wellness : Fashion

Daily Signals

Another dimension: ECAL project merges the real and the virtual

France – Simon de Diesbach of École Cantonale d’Art de Lausanne (ECAL) design school has created an immersive experience that bridges the gap betwe...

OccultUs : Simon De Diesbach : ECAL University Of Art And Design Lausanne

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