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Big Ideas
Shop the ship
Global – Online retailer Gilt.com is taking to the water with a collection of pop-up shops on cruise ships.
Gilt.com
:
Celebrity Reflection
:
Celebrity Silhouette
News
Driving change
US – A new tv ad by Ram Trucks taps into the global sentiment that ordinary people should be celebrated.
The Just Nots
:
Ram Trucks
:
#RamGivesThanks
News
Code-breakers
US – Secret Code is a customisable book that aims to empower young girls to break down workplace stereotypes.
Tiny Tot Feminism
:
Coding
:
Female Futures
Big Ideas
Sun salutation
UK – New research shows that solar panels generated more electricity than coal in Britain over a six-month period.
Solar Panels
:
Renewable Energy
:
Tesla
Big Ideas
Do-It-Yourself wine
UK – Vinfusion aims to broaden consumers’ wine horizons by allowing them to create their own flavour combinations.
Countertop Culture
:
Vinfusion
:
Cambridge Consultants
News
Sustainable footprints
US – Adidas has released a new range of sustainable trainers made from plastic bottles.
Whole-system Thinking
:
Adidas
:
Parley For The Oceans
Big Ideas
They’re worth it
Global – Ultra-high-net-worth (UHNW) individuals may be the saviours of a faltering luxury sector.
Luxury Consumer
:
Luxury Futures
:
UHNWI
News
Head in the game
US – Adidas has developed a hoodie that is designed to help athletes to stay focused.
Adidas
:
Zero Negative Energy
:
#FindFocus
Big Ideas
Chatbot money manager
London – Plum is a new Facebook Messenger chatbot that helps users save their money.
Plum
:
Mobile Money
:
Facebook Messenger
Big Ideas
Chained to the source
China – Walmart is introducing blockchain in order to ensure the provenance of its meat.
Walmart
:
Blockchain
:
Food Safety
Big Ideas
Little Italy
Italy – Eataly is creating a culinary theme park to enable city dwellers to experience the farm-to-table concept first hand.
Eataly
:
The Learning Economy
:
Farm-to-table
Big Ideas
Not cashing in
US – In a continuing bid to redefine how transparent a company can be, Everlane has lowered the price of its cashmere clothing to keep in line with...
Everlane
:
Transparency
:
E-commerce
News
Plane simple
California – In celebration of International Peace Day, Google has released an app that enables users to send virtual paper planes across the world.
Google
:
Revelation Brands
:
Android
News
Behind the curtain
Paris – Before its first catwalk show by a female creative director, Dior celebrated the women behind the scenes of the collection.
Anti-Authenticity Marketing
:
Dior
:
Paris Fashion Week 2017
News
Real Talk Talk
UK – Talk Talk’s latest advert uses hidden cameras to show how technology can bring a family closer together.
Emotional Tech
:
Talk Talk
:
Candid Camera
Big Ideas
Driving advertising home
US – Energy company Geostellar is extending its advertising reach by recruiting Uber and Lyft drivers as sales representatives.
Uber
:
The Sharing Economy
:
Uber Advertising
News
Holiday for real
Global – Virgin Holidays has created its first live streamed travel ad.
Virgin
:
Live-streamers Tribes
:
Advertising
News
LDF 2016: Public Living
London – Forests by Asif Khan and Mini Living proposes a much needed change in public-space planning.
LDF 2016
:
MINI Living
:
Placemaking Futures
Viewpoints
Fabled and GPStudio: Phygital Retail
How to create a seamless phygital shopping experience in-store and online.
Creative Phygital
:
Fabled
:
Marie Claire
Communities
Fastronomic Foodies
For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who prepare, replace and source the best ingredie...
Convenience Culture
:
Fast Food
:
Soylent
News
LDF 2016 Preview: Celebratory cocktails
London – Brompton Design District has commissioned notable design alumni to create cocktails that celebrate its 10th anniversary.
LDF 2016
:
Brompton Cocktail
:
Brompton Cocktail Re-imagined
Big Ideas
E-motion Tracker
London – Blissify is a new Google extension that tracks facial movements to determine the negative emotions elicited by websites.
Blissify
:
Google Chrome Extension
:
Alexander Taylor
Big Ideas
Mr Robot returns
US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.
Mr. Robot
:
Night School Studio
:
Mobile Game
News
Lyrical genius
Japan – The Lyric Speaker is designed to help music lovers build deeper connections with their favourite songs.
Lyric Speaker
:
Emotions
:
Audio-visual
News
Mantle marketing
London – The Tate Modern has paid homage to artist Georgia O’Keeffe by collaborating with one of today’s biggest feminist icons.
Tate Modern
:
Exhibition
:
Marketing
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