'Branding'

Diesel boosts everyday apparel with anti-microbial shield

Daily Signals

Diesel boosts everyday apparel with anti-microbial shield

Diesel's Upfreshing capsule collection boasts an anti-bacterial and anti-microbial product and droplet barrier.
Fashion : Retail : Diesel
Augmenting isolation with virtual homeware

Daily Signals

Augmenting isolation with virtual homeware

Crosby Studios has created an augmented reality sofa for people to experience during social isolation.
Retail : Technology : Augmented Reality
Omnipollo brings craft beer to the art world

Daily Signals

Omnipollo brings craft beer to the art world

Omnipollo, a Swedish craft brewer, has opened its first permanent brewery as a cultural hub to reflect the creative output of its founders.
Drinks : Craft Beer : Brewery
 TikTok opens doors to its moderation practices

Daily Signals

TikTok opens doors to its moderation practices

Short-form video platform TikTok is building a Transparency Centre to continually improve its content moderation practices.
Transparency : Media : Entertainment
Adidas’ smart insole shapes virtual skills

Daily Signals

Adidas’ smart insole shapes virtual skills

Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.
Adidas : Sports : Techology
Media Kitchens

Micro Trends

Media Kitchens

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.
Food : Drinks : Media
The Markup calls out big tech’s bad behaviour

Daily Signals

The Markup calls out big tech’s bad behaviour

A new investigative journalism site, The Markup, is focusing on how big tech is affecting our lives.
Technology : Data Collecion : The Markup
Stat: Money is a matter for Millennial parents

Daily Signals

Stat: Money is a matter for Millennial parents

While they consider finances before starting a family, they’re struggling to build up enough savings to support the increasingly high cost of bring...
Society : Finance : Financial Wellness
Empirical Spirits cans its post-category drinks

Daily Signals

Empirical Spirits cans its post-category drinks

The Danish distiller has launched two canned creations, designed to make its products more widely accessible.
Drinks : Spirits : Ready-to-drink
Chinese tourists are crucial for post-Brexit tourism

Daily Signals

Chinese tourists are crucial for post-Brexit tourism

China-focused digital creative agency Qumin’s first live event highlights the impact of China’s internet eco-system on the modern Chinese traveller.
Luxury : Travel : China
Blindlee wants you to video call potential dates

Daily Signals

Blindlee wants you to video call potential dates

The new London-based dating app is positioning video calling as a way to break the ice and cut through swipe fatigue.
Youth : Dating : Technology
The Trend: Programmable Realities

Daily Signals

The Trend: Programmable Realities

In March 2019 we debuted Programmable Realities, one of our three cross-sector macrotrends that examined how technology – combined with new materia...
Media : Technology : Entertainment
The Interview: Atika Malik on new Indian femininity

Daily Signals

The Interview: Atika Malik on new Indian femininity

At Cannes Lions 2019, we discussed the damaging stereotypes that Indian women face in the media with Atika Malik, chief operating officer at Cheil ...
Youth : Advertising : Media
This lingerie range seeks to save lives

Daily Signals

This lingerie range seeks to save lives

A new range of bras aims to promote early detection of breast cancer and educate young women about checking their breasts.
Fashion : Wellness : Health
RedMart is the world’s first edible cooking show

Daily Signals

RedMart is the world’s first edible cooking show

Eat This Show offers viewers the chance to order the food they see on the live stream.
Food : Entertainment : Media
Everlane gives cashmere a second life

Daily Signals

Everlane gives cashmere a second life

The ReCashmere collection will halve the carbon footprint of traditional sweaters.
Fashion : Sustainability : Materials
Orange juice served in a cup made from orange peel

Daily Signals

Orange juice served in a cup made from orange peel

Feel the Peel is a circular bar that freshly squeezes orange juice while crafting a bioplastic cup from the peel.
Food : Technology : Sustainability
Nike invites young athletes to push their limits

Daily Signals

Nike invites young athletes to push their limits

Nike’s You’re It campaign is a rallying cry to young girls to push their performance limits.
Youth : Sport : Leisure
Lufthansa puts carbon-offsetting in travellers’ hands

Daily Signals

Lufthansa puts carbon-offsetting in travellers’ hands

The airline has created Compensaid, an online platform that lets travellers view and offset the carbon footprint of their air travel.
Travel : Sustainability : Air Travel
British Airways is using VR to calm nervous flyers

Daily Signals

British Airways is using VR to calm nervous flyers

The airline is trialling virtual reality (VR) to improve and modernise its in-flight entertainment offering.
Travel : Technology : Entertainment
These charity ads help to alleviate eco-guilt

Daily Signals

These charity ads help to alleviate eco-guilt

The Marine Conservation Society (MSC) is inviting people to donate money every time they forget their re-usable bags, bottles and cups.
Sustainability : Plastic : Supermarket
Artisan vodka distilled from grains grown in Chernobyl

Daily Signals

Artisan vodka distilled from grains grown in Chernobyl

Scientists in the UK and Ukraine have collaborated to create an artisan vodka made from rye grown in the Chernobyl exclusion zone.
Drink : Vodka : Spirits
Funkin shakes things up with nitro cocktail cans

Daily Signals

Funkin shakes things up with nitro cocktail cans

The beverage brand is bringing self-mixing cans to the ready-to-drink cocktail market.
Drink : Convenience : Technology
Shame Plane calculates the startling impact of flying

Daily Signals

Shame Plane calculates the startling impact of flying

The interactive platform allows people to see the environmental impact of air travel with advice on the lifestyle changes that can offset their jou...
Travel : Hospitality : Sustainability
Shisheido debuts at-home personalised skincare

Daily Signals

Shisheido debuts at-home personalised skincare

Optune is a personalised skincare system that offers 80,000 potential product formulations matched with an individual user’s daily skin conditions ...
Beauty : Algorithmic Beauty : Technology
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