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Macro Trends
The Learning Economy
Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators
:
Lifelong Learning
:
Immortal Brand
Design Directions
The Estée Edit
Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.
Estée Lauder
:
Sephora
:
Skincare
Design Directions
Dream Adventures
Expedia’s latest campaign uses 360-degree cameras and live streaming technology to bring locations such as the plains of Argentina and&nb...
Expedia
:
Projection Mapping
:
Dream Adventures
Markets
Flat Age Men's skincare
The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.
Skincare
:
Baby Boomer Beauty
:
Anti-ageing
Micro Trends
Layaway Luxury
Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...
Fashion Rental
:
Installemnt Plans
:
Second-hand
Markets
Mezcal makeover
Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal
:
Mexico
:
Los Amantes
Design Directions
Creative Lab
Ever since working with Andy Warhol in the 1980s, vodka brand Absolut has understood the importance of collaboration. But in the Brandtocratic era,...
Berlin
:
Flexible Architecture
:
MADE
Micro Trends
Untethered Retail
As brands anchor themselves online and physical stores become costly, fixed retail spaces are increasingly threatened with redundancy. A new set of...
Pop-up
:
Transient
:
Stores
Communities
Generation Jones
Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co
:
DeLonghi
:
Gaggia
Daily Signals
Hinge teams up with writers on Substack to tell ‘real love stories’
Dating app Hinge is expanding its storytelling strategy with the second instalment of its No Ordinary Love campaign.
Dating
:
Substack
:
Pop Culture And Media
Daily Signals
Stat: Work and financial pressures eclipse culture wars for Gen Z
A new youth poll by the John Smith Centre at Glasgow University reveals that UK Gen Z’s top concerns are economic, not ideological.
Gen Z
:
Finance
:
Sustainability
Daily Signals
Stat: Women increasingly turn to Reddit for health support
Women’s health conversations on Reddit are rising fast, according to a new study by Weber Shandwick Collective’s Women’s Health Center of Excellence.
Health & Wellness
:
Society
:
Pop-culture & Media
Daily Signals
The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts
Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...
Design
:
Sports & Leisure
:
Beauty
Daily Signals
The Viewpoint: Embracing True-Age Beauty in China
Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty
:
China
:
Ageing
Daily Signals
JD Sports celebrates modern families in Christmas campaign
JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.
Society
:
Identities
:
Home
Daily Signals
Gen Z drive hype for Daze’s AI-powered messaging app
Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.
Youth
:
Pop-culture & Media
:
Technology
Daily Signals
Uber launches airport shuttle in New York
Ride-hailing app Uber is offering an affordable £13.83 ($18, €16.53) shuttle service from Manhattan to LaGuardia Airport.
Mobility
:
Travel & Hospitality
:
Society
Daily Signals
Supernatural adds group-based workouts to VR fitness app
VR fitness platform Supernatural has introduced a new feature called Supernatural Together, where users participate in real-time group workouts.
VR Fitness App
:
Society
:
Technology
Daily Signals
Stat: Shoulder season travel is booming
As many as 44% of UK adults have opted for a break during the shoulder season, with 23% taking annual leave at this time, a report by yacht charter...
Travel
:
Hospitality
:
Mobility
Daily Signals
Paolo Carzana transforms Hackney garden into a fashion sanctuary
Paolo Carzana’s spring/summer 2025 collection, How to Attract Mosquitoes, stood out from the usual spectacle of London Fashion Week by offering a d...
Fashion
:
Luxury
:
Design
Daily Signals
Stat: TikTok is increasingly shaping Gen Z’s political views
US research shows that nearly half (48%) of TikTok users aged 18–29 use the platform to keep informed about politics, while 52% use it to keep up w...
Youth
:
Pop-culture & Media
:
Society
Daily Signals
Google partners with Netflix to create shoppable Emily in Paris experience
Google has become the title sponsor of Netflix’s popular series Emily In Paris, marking a significant step into the world of shoppable content for ...
Pop Culture
:
Media
:
Technology
Daily Signals
Rolling Stone Africa launched with Afrobeat legend on the cover
Rolling Stone magazine has launched Rolling Stone Africa, marking a significant expansion of the publication’s legacy of celebrating ground-breakin...
Media
:
Pop Culture
:
Africa
Viewpoints
Cracking the Algorithm Code
As the seemingly omnipresent power of global tech giants reaches new levels, a revaluation of individual liberty and agency is under way.
Algorithms
:
Big Data
:
Technology
Webinars
Innovation Debrief 2024–2025 On-demand Webinar
Watch the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.
Webinar
:
The Future Laboratory
:
Foresight
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