'Branding'

A taste of culture

News

A taste of culture

Cognac, France – A new cultural institution by Cognac brand Martell aims to foster creativity in the region.
Martell : Cognac : Fondation D’enterprise Martell
Preview: Band Brands

News

Preview: Band Brands

Merchandise has become a booming industry that has expanded well beyond its roots.
Merchandise : Music : Fashion
Smarter shopping

News

Smarter shopping

US – Condé Nast is moving into the realm of retail with the launch of its luxury e-commerce site.
Style.com : Social Commerce : Condé Nast
Beyond words

News

Beyond words

Manchester – Creative agency Alphabet has developed the branding and spatial design for Japanese tea house Cha.ology.
Tea House : Post-language Typography : Cha.ology
Brexit: Bricolage versus Backlash

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.
Brexit : Consumer Mindset : Globalisation
Ready for the close-up

News

Ready for the close-up

Vancouver – The Glamoury is a beauty salon that harks back to the golden age of Hollywood.
The Glamoury : Salon : Glasfurd And Walker
Stay for a while

News

Stay for a while

San Francisco – Publisher Dwell’s redesigned website enables readers to share their love of modern design and collaborate on projects.
Dwell : Beta : Website
Mark Palmer: Vegetarian adventurers

Viewpoints

Mark Palmer: Vegetarian adventurers

Pret A Manger's group marketing director explains why more brands need to take co-creation seriously.
Pret A Manger : Vegetarian : Co-creation
Hip to be square

News

Hip to be square

UK – The new visual identity for creative college Ravensbourne puts students’ work centre stage.
Ravensbourne : NB : Brand Identity
Marcus Rothoff: Autonomous Driving

Viewpoints

Marcus Rothoff: Autonomous Driving

The project leader of Volvo’s Drive Me initiative on making cities compatible with autonomous vehicles.
Volvo : Marcus Rothoff : Gothenburg
Short and Sweet

Big Ideas

Short and Sweet

Global – Hearst Corporation has created a straight-to-Snapchat magazine with brief articles and shoppable style advice for the scrolling gener...
Snapchat : Media Futures : Hearst Publishing
Pocket concierge

News

Pocket concierge

New York – Travellers to selected cities can now unlock curated insider content from local experts and tastemakers with digital concierge app Porte...
Porter & Sail : Concierge App : Digital
Space investors

Big Ideas

Space investors

New York – Space is the new frontier for venture capitalists who are pouring funding into space start-ups.Funding for space start-ups is higher&nbs...
Frontier Technology : Start-up : The Immortal Brand
Gin school

News

Gin school

London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.
Hendrick’s Gin : Gin And Tonic : New Gent
Fast fashion hackers

News

Fast fashion hackers

Amsterdam –­ Fashion label Van Slobbe Van Benthum (VSVB) has launched a Hacked collection made from upcycled clothing.
Hacked : VSVB : Hotel Droog
Preview: Backwards Forecasts

News

Preview: Backwards Forecasts

Global – This week’s microtrend profiles the artists and designers looking back from the perspective of the future.
Rory Sutherland : The Future Chronicles
Beauty talk

News

Beauty talk

London – LS:N Global’s Beauty Futures Forum is an annual bulletin on the next 3–5 years in the beauty and wellness sector.
Beauty : Trends : Forum
Game, set and match: Björn Borg blends gaming culture with fashion promotion

News

Game, set and match: Björn Borg blends gaming culture with fashion promotion

Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.
Björn Borg : First Person Lover : Gamification
Pollster YouGov creates site enabling brands to search for average fans

Big Ideas

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.
YouGov : Profiles : The New Value Economy
Nearly half of Britons are interested in virtual retail

Big Ideas

Nearly half of Britons are interested in virtual retail

A new survey reveals that British consumers are interested in the future of virtual reality retail. 
Awakening Tech : Virtual Retail : The Future Laboratory
Whisky with a twist: Glass creates seasonal display of sounds and visuals

News

Whisky with a twist: Glass creates seasonal display of sounds and visuals

Tokyo – A new interactive whisky glass generates sounds and visuals when touched by the drinker.
Whisky : Japan : Suntory HIBIKI
Lost in a good book: Mr Porter offers a lesson in lifestyle

News

Lost in a good book: Mr Porter offers a lesson in lifestyle

London – For the latest issue of its e-magazine The Journal, online retailer Mr Porter commissioned Los Angeles artist Seth Armstrong to ...
Luxury Matrix : Mr Porter : Sports Illustrated
Immersive eating: Restaurant exudes faction mentality

News

Immersive eating: Restaurant exudes faction mentality

Hong Kong – New restaurant Bibo is using a heady mixture of fact, fiction and narrative to create a compelling art space and restaurant.
Bibo : Hong Kong : Travel
Frustration Marketing

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.
Grant Leboff : Adam Morgan : Seth Godin
Working class: Artisans reveal creative process in Milan

News

Working class: Artisans reveal creative process in Milan

Milan – While beautiful design is guaranteed at Milan Design Week, few visitors see the work that goes into the final products. Workmates Depicted ...
Milan : Salone Internazionale Del Mobile : Save Our Artisans
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