LS:N Global

News

Anti-authenticity Marketing: Beyond Borders Network Evening

London – Last night LS:N Global welcomed multidisciplinary creatives to Elder Street for our Design in the Age of Anti-authenticity Network Evening.

Anti-authenticity Marketing : Communication : Beyond Borders

Viewpoints

Ana Andjelic: Is the future of luxury about technology or tradition?

Modern luxury is deeply, inherently and organically intertwined with digital technology, says luxury analyst Ana Andjelic

Apple : Lanvin : Chanel

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

News

Look and see: Studio creates magazine for optician brand

Barcelona – One look at its cover and onFocus appears to be another indie magazine, but a quick look at the content and it becomes clear: this is n...

Perfect Vision : Branded Content : Barcelona

Viewpoints

Bridget Jung: Today’s big ideas are gifts, not possessions

How are advertisers dreaming up big ideas in today’s complex, high-tech media environment?

Creativity : Big Ideas : Co-creation

News

Mum knows best: Jaeger celebrates mothers and daughters

London – British clothing brand Jaeger has emphasised how its clothes are timeless and for any generation in its Mothers & Daughters autu...

Jaeger : The Athena Woman : Flat Agers

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.

Fantasy : Storytelling : Neo-Tolkienism

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

News

In the pink: Perrier-Jou‘t shows its bright idea

Miami – Perrier-Jouët’s iconic packaging has famously always featured traditional Art Nouveau motifs, but for Design Miami/ 2013 the brand has take...

Art : Wind Data : Wind Speed

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.

Health : Sports : Surfing

Big Ideas

H&M previews Paris runway collection with pop-up tent

H&M showcase its latest high-end line in the Meatpacking district

Luxury : Preview : Laboratory

Big Ideas

Paris Motor Show 2012 Preview

The Paris Motor Show is one of the industry’s key events and has the largest public attendance of any auto show in the world – 1,263,467 walked thr...

Cars : F-Type : Luxury SUV

Micro Trends

Show Your Working

Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...

Craftsmanship : Moleskine : Mechanism

News

Boot camp: Ace takes new step with Converse

Ace : Converse : Sneakers

Big Ideas

Beauty matters for post recession man

L'Oréal : Anti-ageing : Male Cosmetics

Micro Trends

Ostalgia

Ostalgie : Russian : Polish

Design Directions

Victors & Spoils

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, defines crowdsourcing as ‘the act of taking a job...

Consumers : Testing : Creative

Big Ideas

Traditional toys set to be under the tree this Christmas

Toys : Tradition : Rubik's Cube

Big Ideas

Younger drinkers could help revive flagging wine industry

Wine : Mintel : Drinks Well

Viewpoints

Moritz Waldemeyer : Design is going hi-tech and collaborative

Designer and engineer Moritz Waldemeyer talks about design going hi-tech and collaborative.

Design : Moritz Waldemeye : Zaha Hadid

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...

China : Jigsaw International : Hong Kong

Markets

The State of Streetwear

LS:N Global unpacks the state of streetwear and where the lucrative but crowded category is headed.

Fashion : Luxury : Youth

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...

Gen Z : Fashion : Youth

Markets

Eyewear Market

After the shock of Covid-19, the eyewear market has its sights on enhancing physical retail, more inclusive optical designs and wellbeing-led eyeca...

Fashion : Design : Intersectionality

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