'Branding'

Vehicle for change

Big Ideas

Vehicle for change

Saudi Arabia – Taxi service Uber offered free lifts to female voters to increase participation in the country’s first election open to women.
Uber : The Athena Woman : Saudi Arabia
Emojional journey

News

Emojional journey

New York – Carly Rae Jepsen’s non-linear music video enables users to direct the action by selecting from a range of emojis, turning passive viewer...
Emojis : Transmedia Music Videos : Choose Your Own Adventure
Revelation Brands

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...
Discovery : Chance : Serendipity
Grow your own

Big Ideas

Grow your own

Copenhagen – Internationally renowned restaurant Noma plans to close and re-open as an urban farm in the heart of the city.
Noma : René Redzepi : Urban Farm
Banking’s equal future

News

Banking’s equal future

Melbourne – ANZ Bank is working hard to end gender inequality in the finance industry with its latest campaign.
ANZ Bank : Jane Campion : Equal Future
Twisted trailers

News

Twisted trailers

Melbourne – The Melbourne International Film Festival (MIFF) has added a shocking twist to the movie-trailer trope.
McCann Melbourne : Melbourne International Film Festival : MIFF
Getting to know you

Big Ideas

Getting to know you

Chicago – Choice Cuts is a service that helps subscribers discover new music via SMS.
Choice Cuts : Text-only : Discovery
DIY design

Big Ideas

DIY design

Stockholm – The Ikea Democratic Design Day 2015 revealed the furniture retailer’s plans to take back hacks.
Ikea : Democratic Design Day : Hacks
Personal shopper

Big Ideas

Personal shopper

US – Online shoppers have gained a powerful ally in Paribus, a service that automatically reimburses consumers when prices change.
Paribus : Amazon : Geometry Global
Forever offline

Big Ideas

Forever offline

UK – Over one-tenth of the population has never used the internet, according to a recent survey by the Office for National Statistics.
UK : Office For National Statistics : South East
Poll position

News

Poll position

London – Why have a phone-in vote when you can do the real thing? asks Channel 4 as it prepares to close E4 for the general election.
E4 : General Election : Brandstanding
Special delivery

News

Special delivery

Milan – Prada has teamed up with American director Autumn de Wilde on a series of cinematic shorts celebrating its iconic Galleria bag.
Prada : The Postman Dreams : Battlefield
Waste cuisine

Big Ideas

Waste cuisine

Amsterdam – The Unwanted Animal Kitchen is a meat-serving food truck that poses a serious dilemma to vegetarians everywhere.
The Unwanted Animal Kitchen : Food Truck : Meat Waste
Sharp rise in video posts on Facebook marks shift towards visual newsfeeds

Big Ideas

Sharp rise in video posts on Facebook marks shift towards visual newsfeeds

In a shift towards visual language, Facebook has revealed that worldwide its users have shared 75% more video posts per person in the past year. I...
Facebook : Video : Generation I
Hayley Tatum: Customer service in an omni-channel world

Viewpoints

Hayley Tatum: Customer service in an omni-channel world

Seamlessness across the board is the key to being a successful omni-channel retailer, according to Hayley Tatum, executive people director at Asda.
World Retail Congress 2014 : Omnichannel : Asda
Passenger pains: Virgin America releases six-hour advert

News

Passenger pains: Virgin America releases six-hour advert

US – Sitting through a six-hour flight is bad enough, but watching someone else’s takes the experience to a different level.
Virgin America : Frustration Marketing : BLAH Airlines
POSTroma

Design Directions

POSTroma

A digital installation in Diesel’s new flagship store in Rome embodies the living, changing nature of the city. 
Living Architecture : POSTroma : Digital Installation
Meal-delivery service teams up with Jawbone to help consumers count calories

Big Ideas

Meal-delivery service teams up with Jawbone to help consumers count calories

Meal-delivery service Munchery has announced a partnership with wearable technology brand Jawbone to create a seamless link between what people eat...
Munchery : Jawbone : Self Quantification
Clerkenwell Design Week 2014: Top five not to be missed

Big Ideas

Clerkenwell Design Week 2014: Top five not to be missed

Expanding into new venues and introducing a new show, Platform, this year’s Clerkenwell Design Week (CDW) will focus on tactile fabrics, nature-i...
Clerkenwell Design Week : Furniture : Interiors
Looking forward: CEW examines the future of beauty

News

Looking forward: CEW examines the future of beauty

New York – Cosmetic Executive Women, the non-profit-making beauty professionals organisation, has hosted its first Future Focus summit in New York,...
CEW : Flat Agers : New York
Design Trends Futures Webinar

Viewpoints

Design Trends Futures Webinar

The Design Trends Futures Webinar explored the design directions that have emerged from The Polarity Paradox.
Vectorism : Sinistry : Eruptia
Polarity perfume: New scent responds to extremes

News

Polarity perfume: New scent responds to extremes

London – British milliner Stephen Jones launched a new fragrance and fashion film, Wisteria Hysteria, which captures the complex and polarised land...
Stephen Jones : Fragrance : Fashion Film
Booming buyers: The Flat Age Society preview

News

Booming buyers: The Flat Age Society preview

London – In its forthcoming Trend Briefing in March, LS:N Global will be considering The Polarity Paradox, an examination of global demographic shi...
The Polarity Paradox : Consumer Trends : The Flat Age Society
John Lewis to offer traditional high-street services

Big Ideas

John Lewis to offer traditional high-street services

John Lewis to offer traditional high-street services
Shopping : John Lewis : Revivalism
Coca-Cola launches clean water and community-building initiative

Big Ideas

Coca-Cola launches clean water and community-building initiative

Coca-Cola launches clean water and community-building initiative
Africa : Biomass : Ekocenters
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