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Behaviours
Emerging Youth: UAE
The UAE’s Gen Z are leading the nation’s evolution by redefining tradition to mirror their own values and vision.
Youth
:
UAE
:
Gen Z
News
Future Society’s perfumes revive scents of extinct flowers
Future Society, a pioneering perfume brand, is turning to science and DNA sequencing to recreate the scents of extinct flowers.
Beauty
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Heath
:
Technology
News
Kengo Kuma redesigns Fendi accessories with natural materials
Presenting its spring/summer 2024 menswear collection in June 2023 in the Tuscan countryside, Fendi joined forces with the Japanese architect Kengo...
Fashion
:
Sustainability
:
Luxury
News
Glengoyne’s whisky box forces drinkers to switch off
Recognising the common distraction of digital devices during in-person social interactions, the brand has unveiled a whisky box that blocks phone ...
Drink
:
Food
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Society
News
Farfetch forgoes trends for longevity fashion
Expanding beyond its roots as a multi-brand e-tailer, the luxury company is launching its own label for timeless staple products.
Fashion
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Retail
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Luxury
News
Jinx’s direct-to-dog billboards for pet food
Dog food brand Jinx is targeting pet's line of sight via mini billboards placed at animal eye level.
Retail
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Advertising
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DTC
News
A technology retail space for digital respite
Tablet brand reMarkable is offering consumers a space for stillness and reflection as an antidote to digitised living.
Retail
:
Enlightened States
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Experiential Spaces
Viewpoints
Transparency means business in the Covid age
Covid-19 brings an opportunity for brands to radicalise a generation of recycling moderates into consumers that demand transparency from retail bra...
Packaging
:
Retail
:
Sustainability
Viewpoints
Covid-19 has brought chaos – and vast new possibilities
With existing systems crumbling, businesses will need to quickly recalibrate, using fear as a positive catalyst to create future-fit strategies.
Retail
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Society
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Covid-19
Viewpoints
AI has a dirty secret: its carbon footprint
Technology brands serious about sustainability must consider the environmental impact of incessant digital development.
Technology
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Artificial Intelligence
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Sustainability
Viewpoints
The new rules of affluent Chinese travel
With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for experiences and ...
China
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Travel
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Hospitality
Viewpoints
How gaming is building future workplace skills
Javier Chan Ruiz, CEO of Processim Labs, on how customised gaming simulations will help to sharpen skills in the future workforce.
Workplace
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Education
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Gaming
Big Ideas
With RFID tags, biohacking could become less invasive
Tim Cannon, CEO of Livestock Labs, explains how brands can allay fears over biohacking technologies and deliver products with tangible health benef...
Health
:
Wellness
:
Far Futures
Big Ideas
Data is not as neutral as it seems
Sound artist and researcher of critical data analytics Wesley Goatley discusses the importance of democratising data to better serve those who are ...
Sustainability
:
Data
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Placemaking
Micro Trends
Elite Athletes
New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement to an Olympic level.
Luxury
:
Travel
:
Wellness
Viewpoints
Why we need to stop using the term Girl Boss
How the ‘pinkification’ of entrepreneurship is damaging women in the workplace.
Workplace
:
Equality
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Entrepreneurship
Micro Trends
Seeing Sound
Podcasts are adapting to a visual-first culture.
Podcasts
:
Transmedia Futures
:
Audio
News
Mutual exchange
Ethiopia – Camper has teamed up with the Ethical Fashion Initiative to create a range of shoes made entirely by local artisans.
Camper
:
Ethical Fashion Initiative
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Whole System Thinking
Micro Trends
The New Letter
Publishers are rethinking newsletters to keep younger audiences engaged.
Newsletters
:
Email
:
Opt-in Culture
Micro Trends
The Art of Sipping
The idea of slowly sipping and savouring straight liquor is making a comeback.
Sipsmith
:
Bacardi
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Alcohol
News
Space stay
Zurich – The Kameha Grand Zurich hotel invites guests on a journey through the cosmos with its new Space Suite.
Kameha Grand Zurich
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Michael Najjir
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Space Suite
News
Anti-authenticity Marketing: Beyond Borders Network Evening
London – Last night LS:N Global welcomed multidisciplinary creatives to Elder Street for our Design in the Age of Anti-authenticity Network Evening.
Anti-authenticity Marketing
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Communication
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Beyond Borders
Viewpoints
Ana Andjelic: Is the future of luxury about technology or tradition?
Modern luxury is deeply, inherently and organically intertwined with digital technology, says luxury analyst Ana Andjelic
Apple
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Lanvin
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Chanel
Micro Trends
Mimicry Marketing
Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...
YouTube
:
Pre-roll Advertising
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D&AD
News
Look and see: Studio creates magazine for optician brand
Barcelona – One look at its cover and onFocus appears to be another indie magazine, but a quick look at the content and it becomes clear: this is n...
Perfect Vision
:
Branded Content
:
Barcelona
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