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'Branding'
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The Big Idea: Paradigms 2024: Future of Branding
At the 2024 Paradigms summit in Rome, designers from around the world gathered to explore the future of branding.
Design
:
Advertising & Branding
:
Society
News
A data-driven tool for optimal sonic branding
Creative music agency MassiveMusic has teamed up with music testing service SoundOut to launch a sonic branding tool.
Technology
:
Media
:
Audio
News
Stat: Instagram remains preferred social platform for branding
According to a survey conducted by Glossy and Modern Retail for Q1 2023, consumer brands and retailers chose Instagram as the best social media cha...
Advertising & Branding
:
Retail
:
Media & Entertainment
News
Democratic branding: Netherlands makeover reaches out to the public for ideas
Democratic branding: Netherlands makeover reaches out to the public for ideas
Democratised Branding
:
Netherlands
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Paint The World Orange
News
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip
TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture
:
Brand Trips
:
Influencer Culture
News
Fairmont launches global campaign celebrating everyday moments of magic
Fairmont Hotels & Resorts has unveiled a new global brand campaign Make Special Happen, spotlighting the luxury hospitality brand’s legacy of h...
Luxury
:
Hospitality
:
Advertising
News
Brooklyn Film Festival rebrands cinema as good screen time
In response to growing digital fatigue, the Brooklyn Film Festival, which concluded on 8 June 2025, unveiled a new visual identity that reframes ci...
Technology
:
Wellness
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Branding
News
SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity
On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...
Pop Culture & Media
:
Technology
:
Branding
News
ATP Tour launches bold campaign to boost tennis beyond the majors
The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...
Sport
:
Leisure
:
Advertising
News
Manchester City brings grassroots spirit to kit launch
Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports
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Design
:
Creative
Big Ideas
Brand Innovation Debrief: Refy
By blending minimalist innovation, community-driven marketing and immersive brand experiences, viral beauty brand Refy is proving it’s here to stay.
Refy
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Beauty
:
TikTok
News
Elixir gives craft coffee a futuristic twist
Creative studio Futura has created branding inspired by the coffee creation process.
Drinks
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Coffee
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Branding
News
Perceptions of innovation are changing
Eight brands that were thought of as top innovators last year are now deemed by consumers to be inactive, according to the 2019 Most Innovative Tec...
Technology
:
Branding
:
Innovation
News
A futuristic brand identity for a Greek pharmacy
Placebo is a modern pharmacy that has recently undergone a sci-fi-inspired rebranding by the agency Luminous Design Group.
Health
:
Wellness
:
Branding
Design Directions
All About Tea
Tea has an image problem. Traditional tea brands can be too fusty. Contemporary tea brands are too green. How you can create a fresh identity for t...
Branding
:
Proper Tea
:
All About Tea
News
Glastonbury’s Shangri-La swaps social for soil in analogue relaunch
For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...
Sustainability
:
Culture
:
Design
Viewpoints
What will Amazon’s HQ2 mean for future cities?
Why a future with branded cities could offer an opportunity for civic action.
Amazon
:
Branding
:
Future Cities
Viewpoints
We’re living in the age of the Meme Brand
Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...
Branding
:
Advertising
:
Gen Z
Viewpoints
Transforming cult food brands for global audiences
It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...
Food
:
Branding
:
Restaurants
News
Stat: Brand disloyalty is growing
When it comes to brand loyalty, consumers are proving to be increasingly fickle. New data from Nielsen shows that only 8% of consumers are committe...
Branding
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Loyalty
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Retail
News
Carlsberg UK gets honest about its beer
The brewery brand has launched an honest consumer-facing campaign in a bid to redeem its flagship beer.
Drinks
:
Advertising
:
Branding
News
Mastercard unveils its sonic brand identity
The financial services brand has created an audio brand expression to encourage brand recognition across physical, digital and voice touchpoints.
Finance
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Branding
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Technology
Viewpoints
What does Facebook’s music licensing mean for brands?
UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.
Music
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Branding
:
Facebook
News
Emotive Feels is an interactive dictionary of feelings
Brand strategy and design agency Emotive Brands has launched an interactive dictionary – Emotive Feels – to explore the meaning of common emotions.
Media
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Technology
:
Society
News
Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism
A card game uses humour to highlight how we’ve reached peak brand activism.
Entertainment
:
Society
:
Branding
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