LS:N Global

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

Global Events : Branding : Pop Culture & Media

Daily Signals

The Big Idea: Paradigms 2024: Future of Branding

At the 2024 Paradigms summit in Rome, designers from around the world gathered to explore the future of branding.

Design : Advertising & Branding : Society

Daily Signals

A data-driven tool for optimal sonic branding

Creative music agency MassiveMusic has teamed up with music testing service SoundOut to launch a sonic branding tool.

Technology : Media : Audio

Daily Signals

Stat: Instagram remains preferred social platform for branding

According to a survey conducted by Glossy and Modern Retail for Q1 2023, consumer brands and retailers chose Instagram as the best social media cha...

Advertising & Branding : Retail : Media & Entertainment

Daily Signals

Democratic branding: Netherlands makeover reaches out to the public for ideas

Democratised Branding : Netherlands : Paint The World Orange

Podcasts

Podcast: Leila Fataar on Building Culture-Led Brands

In the latest episode of Back to the F**kture!, Leila Fataar, founder of Platform13 and author of Culture-Led Brands, discusses how brands can stay...

Culture : Branding : Marketing

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.

Beauty : Wellness : Cosmetics

Daily Signals

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.

Pop Culture : Brand Trips : Influencer Culture

Daily Signals

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.

Global Events : Pop Culture & Media : Beauty

Daily Signals

Fairmont launches global campaign celebrating everyday moments of magic

Fairmont Hotels & Resorts has unveiled a new global brand campaign Make Special Happen, spotlighting the luxury hospitality brand’s legacy of h...

Luxury : Hospitality : Advertising

Daily Signals

Brooklyn Film Festival rebrands cinema as good screen time

In response to growing digital fatigue, the Brooklyn Film Festival, which concluded on 8 June 2025, unveiled a new visual identity that reframes ci...

Technology : Wellness : Branding

Webinars

RSVP: Future Forecast 2026 On-demand Webinar

Join us on 4 December for an overview of our Future Forecast 2026 report, which explores 50 game-changing trends poised to shape 2026 and beyond.&n...

Luxury : Retail : Beauty

Daily Signals

Elixir gives craft coffee a futuristic twist

Creative studio Futura has created branding inspired by the coffee creation process.

Drinks : Coffee : Branding

Daily Signals

Perceptions of innovation are changing

Eight brands that were thought of as top innovators last year are now deemed by consumers to be inactive, according to the 2019 Most Innovative Tec...

Technology : Branding : Innovation

Daily Signals

A futuristic brand identity for a Greek pharmacy

Placebo is a modern pharmacy that has recently undergone a sci-fi-inspired rebranding by the agency Luminous Design Group.

Health : Wellness : Branding

Design Directions

All About Tea

Tea has an image problem. Traditional tea brands can be too fusty. Contemporary tea brands are too green. How you can create a fresh identity for t...

Branding : Proper Tea : All About Tea

Viewpoints

What will Amazon’s HQ2 mean for future cities?

Why a future with branded cities could offer an opportunity for civic action.

Amazon : Branding : Future Cities

Viewpoints

We’re living in the age of the Meme Brand

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...

Branding : Advertising : Gen Z

Viewpoints

Transforming cult food brands for global audiences

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality that connects with audiences – anywhere in...

Food : Branding : Restaurants

Daily Signals

Stat: Brand disloyalty is growing

When it comes to brand loyalty, consumers are proving to be increasingly fickle. New data from Nielsen shows that only 8% of consumers are committe...

Branding : Loyalty : Retail

Daily Signals

Carlsberg UK gets honest about its beer

The brewery brand has launched an honest consumer-facing campaign in a bid to redeem its flagship beer.

Drinks : Advertising : Branding

Daily Signals

Mastercard unveils its sonic brand identity

The financial services brand has created an audio brand expression to encourage brand recognition across physical, digital and voice touchpoints.

Finance : Branding : Technology

Viewpoints

What does Facebook’s music licensing mean for brands?

UK music lawyer Alex Brammer says brands must tread carefully when it comes to using music in their social media posts.

Music : Branding : Facebook

Daily Signals

Emotive Feels is an interactive dictionary of feelings

Brand strategy and design agency Emotive Brands has launched an interactive dictionary – Emotive Feels – to explore the meaning of common emotions.

Media : Technology : Society

Daily Signals

Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism

A card game uses humour to highlight how we’ve reached peak brand activism.

Entertainment : Society : Branding

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