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Merrell simplifies wellness in new campaign

Responding to the abundance of unnecessary wellness products targeted at women, Merrell’s new campaign suggests a simple alternative for self-care:...

Health & Wellness : Society : Sports & Leisure

News

The Interview: How Homage is prioritising Black hospitality

In the spring, we spoke to Damon Lawrence and Chimene Jackson of hotel disruptor Homage about the centring of the Black experience in the hospitali...

Tourism : Travel & Hospitality : Covid-19

News

Alibaba’s voice device helps office productivity

Chinese e-commerce giant Alibaba is entering the field of voice assistant technology with Tingwu, an AI-powered device that can transcribe business...

Technology : Media & Entertainment : Society

News

Eddie Bauer’s video series celebrates outdoor identities

Eddie Bauer, the outdoor clothing company, is expanding its reach through a series of films that explore diverse identities and outdoor exploration...

Fashion : Health & Wellness : Sports & Leisure

News

Stat: Brands must lead the way on environmental transparency

As global awareness of greenwashing claims continue to rise, the EY Future Consumer Index by Ernst & Young (EY) finds that a growing number of cons...

Stat : Stats : Statistic

News

Edition roots luxury media in diversity

Entertainment company Roc Nation and global publishing company Modern Luxury Media are partnering to launch a disruptive multimedia platform called...

Luxury : Media & Entertainment : Society

News

Ikea’s trash collection reframes waste

The big-box retailer’s Trash Collection comprises reclaimed furniture that has been salvaged from the street and will be sold in a new second-hand ...

Retail : Society : Reclaimed

News

Freda is de-gendering period products

Period care brand Freda is drawing attention to the importance of period inclusivity, with its new range of de-gendered period products.

Health & Welllness : Inclusivity : Periodcare

News

This meditative playlist soothes climate anxiety

Europe – European energy company Vattenfall is tapping into people’s eco-concerns with a Spotify playlist centred on climate progress.

Health & Wellness : Music : Climate Change

News

Nuud chewing gum is bold about responsibility

Nuud is a biodegradable chewing gum brand tackling the issue of single-use plastic in the category.

Food : Design : Plastic-free

News

Ribena’s rebranding ramps up its recycling efforts

Design and innovation company Seymourpowell has worked with drinks brand Ribena on a rebranding to better communicate its sustainability initiatives.

Food And Drink : Branding : Sustainability

News

A celebration of nature’s wellbeing benefits

The National Trust is raising awareness of how nature can enrich people’s lives through a new campaign entitled Everyone Needs Nature.

Health And Wellness : Society : Covid-19

News

Leadership: How to respond to anti-black violence

How white managers can respond to anti-black violence by Michael W Kraus of Yale Insights.

Society : Black Lives Matter : Equality

News

Covid-19: A virus-proof suit for post-pandemic partying

Production Club has designed a virus-proof, half-body suit concept to allow socialising without distancing.

Covid-19 : Coronavirus : Fashion

Viewpoints

What lies in store for retail post-Covid-19

Jeff Kindleysides, founder of design studio Checkland Kindleysides, discusses Covid-19’s impact on experiential retail, brand communications and th...

Retail : Society : Brand Communication

News

Covid-19: This tracker documents real-time product shortages

A science and tech researcher has created a live coronavirus shortage and economic impact tracker using Google Maps.

Covid-19 : Retail : Transparency

News

Tinder explores the nature of black love

Tinder recently commissioned Black Love Is, a film from Director X celebrating black love in all of its forms.

Society : App : Dating

News

The Campaign: Clear Channel’s civic ads

In the past year, outdoor media company Clear Channel stepped up with a series of advertising campaigns that used urban digital billboards for posi...

Media : Technology : Civic Brands

News

The Campaign: The New Order by Selfridges

Selfridges’ The New Order campaign, launched in July, was designed to showcase how the digital and physical worlds can collide.

Retail : Fashion : Digital

News

TypeCase is a tactile keyboard for the differently abled

The accessible keyboard has just five buttons, instead of 50.

Technology : Inclusivity : Design

News

Facebook introduces new company branding

The social media company has designed new branding to distinguish the Facebook company from the Facebook app.

Media : Technology : Branding

News

Thought-starter: Is the future of branding sonic?

As we move towards a screenless future, junior creative researcher Livvy Houghton explores how brands will utilise sound as both an identifier and ...

Technology : Branding : Digital

News

Thought-starter: It is time for brands to recognise LGBT+ parents

LGBT+ parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.

Parenting : Society : LGBTQ+

News

Virtual reality doesn’t have to be visual

Daniel Sabio’s talk explored what an audio-driven virtual reality (VR) experience for the blind could be like.

Gaming : Entertainment : Technology

News

Thought-starter: How can shoe brands be more sustainable?

Following in the footsteps of fashion, deputy foresight editor Kathryn Bishop explores how the shoe industry is embracing sustainability, not only ...

Fashion : Sustainability : Footwear

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