'communications'

Vaseline launches world’s first skincare product for transgender women

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Vaseline launches world’s first skincare product for transgender women

Vaseline has taken a significant step towards inclusivity with the release of the Transition Body Lotion, the first skincare product specifica...
Inclusivity : Health : Beauty
Stat: Public trust in AI is sinking across the board

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Stat: Public trust in AI is sinking across the board

A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.
AI : Technology : Trust
Stat: British Gen Z workers treat employers like bad dates

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Stat: British Gen Z workers treat employers like bad dates

Job ghosting, a trend previously associated with dating, has now infiltrated the professional realm, with Gen Z job-seekers treating potential empl...
Workplace : Youth : Society
Asahi’s vending machines suck in CO2 for sustainability

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Asahi’s vending machines suck in CO2 for sustainability

Japanese beverage giant Asahi is using vending machines, one of Japan’s most ubiquitous devices, to help cut its carbon emissions.
Vending Machines : CO2 Emissions : CO2
Stat: Half of working UK adults fail to take full annual leave

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Stat: Half of working UK adults fail to take full annual leave

British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all o...
Stat : Stats : Statistic
Apple joins the Great Resignation in its ad trilogy

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Apple joins the Great Resignation in its ad trilogy

The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...
Advertising & Branding : Media And Entertainment : Society
Canada legalises psilocybin and MDMA for medical use

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Canada legalises psilocybin and MDMA for medical use

Previously outlawed recreational drugs are making their way into medical institutions.
Health And Wellness : Mental Health : Psychedelics
Stat: England’s homes produce more carbon than its cars

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Stat: England’s homes produce more carbon than its cars

For the first time, the National Housing Federation has calculated that the carbon emissions produced by homes in England are exacerbated by poor i...
Sustainability : Society : Home
Benefit’s Twitch channel is beautifying gaming

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Benefit’s Twitch channel is beautifying gaming

Beauty brand Benefit Cosmetics is making a foray into the gaming world with the launch of a branded channel on streaming service Twitch.
Beauty : Media And Entertainment : Gaming
H&M’s pride campaign unlocks LGBT+ history

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H&M’s pride campaign unlocks LGBT+ history

The fashion retailer is highlighting the meaning behind the universal LGBT+ rainbow symbol through an awareness-building, history-led campaign.
Advertising : Intersectionality : Pride
Varo diversifies digital banking for the everyman

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Varo diversifies digital banking for the everyman

Varo is relaunching its digital banking service with a new campaign that aims to communicate its values as an inclusive bank.
Banking : Money : Fintech
Unilever’s biotech innovation points to cleaning futures

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Unilever’s biotech innovation points to cleaning futures

The FMCG firm has launched its venture Penrhos Bio, creating an organic compound that aims to solve the problem of bacterial growth on household su...
Health And Wellness : Technology : Cleaning Products
The Big Idea: Trans-positive beauty and wellness

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The Big Idea: Trans-positive beauty and wellness

While beauty and haircare are important to the Trans+ community, this audience has been largely overlooked by mainstream brands.
Beauty : Health And Wellness : Transgender
A text-based daily paper combatting news fatigue

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A text-based daily paper combatting news fatigue

The New Paper is a text-based news services that curates concise updates into a single daily message.
Technology : The Focus Filter : Apps
Coca-Cola posits an optimistic new normal

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Coca-Cola posits an optimistic new normal

Its latest campaign, Open Like Never Before, highlights the mindset shifts that have occurred during the pandemic, encouraging optimism for the fut...
Society : Campaign : Advertising
Deciem's virtual consultations connect skincare experts

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Deciem's virtual consultations connect skincare experts

Deciem's new virtual consultation feature invites consumers to digitally connect with the brand's skincare experts.
Beauty : Wellness : Skincare
Ideal turns in-store employees into live-stream broadcasters

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Ideal turns in-store employees into live-stream broadcasters

Multi-brand jeweller Ideal has moved to a digital business model, creating virtual stores in response to physical shop closures.
Retail : China : Jewllery
Dove celebrates self-love with its Girls Room series

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Dove celebrates self-love with its Girls Room series

Dove has launched a five-part scripted series to draw attention to issues commonly faced by young women.
Beauty : Self Esteem : Dove
MyBeautyBrand allows beauty buffs to set up shop

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MyBeautyBrand allows beauty buffs to set up shop

Allowing anybody to set up a store and share their favourite beauty looks, MyBeautyBrand is a new platform positioning itself as the antidote to in...
Beauty : Retail : Youth
A kombucha campaign that celebrates self-expression

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A kombucha campaign that celebrates self-expression

Health-Ade Kombucha’s latest campaign targets a new generation of health-conscious drinkers.
Drinks : Youth : Health
Thought-starter: Will peer platforms transform retail?

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Thought-starter: Will peer platforms transform retail?

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are openly shared.
Retail : E-commerce : Community
KLM calls for more sustainable travel

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KLM calls for more sustainable travel

The airline has written an open letter calling for consumers to fly responsibly in order to reduce the environmental impact of air travel.
Retail Experience
Hightype creates three-dimensional typography

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Hightype creates three-dimensional typography

The new type foundry focuses on spatial typography for technologies such as VR, AR, games and visual effects.
Technology : Design : Typology
Belstaff celebrates Scotland’s rural characters

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Belstaff celebrates Scotland’s rural characters

Belstaff has commissioned a photographic project focusing on everyday individuals living in the Highlands and islands of western Scotland.
Luxury : Fashion : Society
Dirty Lemon launches a digital honesty box

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Dirty Lemon launches a digital honesty box

The beverage brand has opened a store that invites customers to help themselves to products and pay later.
Health : Wellness :  Pricing
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