'Branding'

Mozilla calls for EU copyright law to be modernised

News

Mozilla calls for EU copyright law to be modernised

Europe – The free-software community has created digital propaganda to influence Europe Union lawmakers.
Culture : Digital : Technology
Indian mission

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.
LG : Consumer Electronics : The Dislocated World
The Edge on interfaces

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.
Microsoft : Post-language Typography : Globalisation
Just kids

Big Ideas

Just kids

US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.
Gap : Children : Neutral Culture
Point and Pin

News

Point and Pin

Global – Pinterest has launched Pinterest Lens, a new search tool powered by your camera.
Pinterest : Social Media : Revelation Brands
Gold for tech

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.
Olympic Games : Whole-systems Thinking : Sustainability
Preview: Listening Clubs

News

Preview: Listening Clubs

With the rise in vinyl sales and streaming memberships, new listening clubs are opening that take music appreciation to the next level.
Music : Streaming : Retail
Gold standard

Big Ideas

Gold standard

New York ­­– Performance and lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.
Rhone : GoldFusion : Nanotechnology
Facebook feelings

Big Ideas

Facebook feelings

US – Facebook is prioritising its users’ emotional wellbeing by making it easier for people to block distressing adverts.
Facebook : Emotional Wellbeing : Ad-blockers
Safety in style

News

Safety in style

Sweden – Fashion brand Weekday has joined forces with Nordic insurance company If to develop a range of reflective accessories.
Obnoxious oenophile

News

Obnoxious oenophile

California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own altruistic approach to wine-making.
Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope
Driving machine

Big Ideas

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.
General Motors : Convenience Culture : Parkopedia
Lower your food-print

Big Ideas

Lower your food-print

Sweden – The supermarket brand ICA has formulated an icon-based scale to make its recipes environmentally conscious.
ICA : Whole-system Thinking : Radical Transparency
On watch

Big Ideas

On watch

US – Union Square Hospitality Group is adopting the Apple Watch in a bid to provide a better in-house service.
Apple Watch : Bricks-and-Mortar : Phygital
A lighter look at life

News

A lighter look at life

UK – Maltesers is taking a nuanced approach to disability in its new series of light-hearted anecdotal adverts.
Maltesers : Disability : Neutral Culture
U-turn

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.
UK Government : Advertising Futures : ROI
Uber loyalty

Big Ideas

Uber loyalty

US – Uber is riding out the sharing economy backlash with a new loyalty system that gives back to the community.
Uber : Local Offers : The Sharing Economy
YouTube generation

News

YouTube generation

UK – YouTube reaches more UK 16–34-year-olds on mobile than any commercial tv channel, according to a recent study.
UK : YouTube : Millennials
Stephen Laughlin: IBM

Viewpoints

Stephen Laughlin: IBM

Why retailers need to constantly experiment and embrace failure if they are to keep up with disruptors.
IBM : Revelation Brands : Stephen Laughlin
Pret a veg

Big Ideas

Pret a veg

London – Pret a Manger will open its first stand-alone vegetarian store in June 2016.
Pret A Manger : Vegetarian : Crowdsourcing
WRC 2016: Shopper discontent

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.
IBM : The Explorium : Global Customer Experience
Highway robbery

News

Highway robbery

California – A roadside installation by Volvo used power generated by passing traffic to charge its latest hybrid vehicle.
Volvo : Hybrid Cars : Grey New York
Drawing the Ligne

Big Ideas

Drawing the Ligne

New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.
Seasonless Style : La Ligne : Vogue
Know by heart

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.
The E-motional Economy : Education : San Francisco
Would you like the future with that?

News

Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's : Happy Goggles : Virtual Reality
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