'Branding'

Stat: Women’s elite sports set to hit revenue milestone in 2024

News

Stat: Women’s elite sports set to hit revenue milestone in 2024

Deloitte predicts a ground-breaking revenue increase in women’s elite sports to over £782.9m ($1bn, €911.7m) in 2024, a 300% surge since 2021.
Sports : Leisure : Advertising
AmorePacific makes vegan leap into ingestible beauty

News

AmorePacific makes vegan leap into ingestible beauty

South Korean beauty titan AmorePacific’s Vital Beautie brand has unveiled a ground-breaking retinol-based dietary supplement.
Beauty : Health : Wellness
Seductive Opulence

Design Directions

Seductive Opulence

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft al...
Wellness : Luxury : Seduction
Stat: Young luxury consumers most concerned with hard-to-get items

News

Stat: Young luxury consumers most concerned with hard-to-get items

A November 2022 report by direct-to-consumer platform ESW, formerly known as eShopWorld, suggests shoppers buying luxury outside of their own count...
Luxury : Gen Z : New Luxury Millennials
Nike to bring branded digital creations to e-sport platforms

News

Nike to bring branded digital creations to e-sport platforms

Nike Virtual Studios and EA Sports have announced a new partnership in June 2023 with digital creations imagined by Nike making their way into virt...
NFT
Regal Springs turns miracle rain of fish into business venture for locals

News

Regal Springs turns miracle rain of fish into business venture for locals

Sustainable fish farming firm Regal Springs and ad agency Ogilvy have joined forces with the residents of Yoru to catch hundreds of fish falling fr...
Food & Drink : Seafood : Sustainability
Maison Pixel’s undies turn bums into newest streaming platforms

News

Maison Pixel’s undies turn bums into newest streaming platforms

Underwear expert Maison Pixel has joined forces with creative agency Atlantic New York to create undies that turn bums into screens.
Media : Technology : Sex Education
Dove’s new Cost of Beauty campaign addresses youth mental health crisis

News

Dove’s new Cost of Beauty campaign addresses youth mental health crisis

Beauty brand Dove has launched a new video for its campaign to raise awareness of young people’s precarious mental health.
Health & Wellness : Youth : Media & Entertainment
VerseLuxe brings luxury jewellery to Web3

News

VerseLuxe brings luxury jewellery to Web3

Cathy Hackl, an acclaimed tech business executive and the proclaimed ‘Godmother of the metaverse’, is officially launching her own brand, VerseLuxe.
Luxury : Media & Entertainment : Technology
Leave No Hate

Viewpoints

Leave No Hate

In a world of fake news and hate-fuelled algorithms, entrepreneur Sue Fennessy imagines a power-for-good platform where members are rewarded for th...
Technology : Media And Technology : Social Media
CES 2023: Kohler’s shower infusion system brings the spa home

News

CES 2023: Kohler’s shower infusion system brings the spa home

In the run-up to CES 2023, fittings brand Kohler Studios has revealed a bathroom upgrade that promises to elevate showers through aromatherapy for ...
Technology : Health & Wellness : Beauty
Givaudan brings co-creation to the Chinese fragrance market

News

Givaudan brings co-creation to the Chinese fragrance market

For Western brands, the Chinese fragrance sector remains a largely untapped market, with strong potential for growth.
Beauty : Technology : AI
A gentle workout programme for post-partum parents

News

A gentle workout programme for post-partum parents

Nike may be famous for its ‘Just Do It’ slogan, but with its (M)ove Like a Mother campaign, the sportswear company is encouraging a gentler attitud...
Health And Wellness : Society : Pregnancy
Stat: UK citizens embrace cycling to cut costs

News

Stat: UK citizens embrace cycling to cut costs

With many UK citizens cutting daily costs amid rising inflation, recent figures from the Department for Transport reveals the link between cycling ...
Mobility : Finance : Society
Stat: Free-from diets are becoming increasingly costly

News

Stat: Free-from diets are becoming increasingly costly

The cost of living crisis is affecting grocery shopping habits among Britons, with new research highlighting the effect this is having on people wi...
Design : Retail Experience : Food And Drink
Stat: Global loneliness levels are on the increase

News

Stat: Global loneliness levels are on the increase

While pandemic lockdown periods exacerbated feelings of social isolation, Gallup’s 2022 Global Emotions Report reveals that feelings of sadness and...
Technology : Health & Wellness : Society
Stat: Fruit and vegetable imports are damaging the planet

News

Stat: Fruit and vegetable imports are damaging the planet

While plant-based diets are commonly touted as being better for the environment than animal-based diets, a recent study suggests that low-carbon ea...
Stat : Stats : Statistic
Stat: US chicken consumption is soaring

News

Stat: US chicken consumption is soaring

For years, pork and beef have been among the most consumed animal proteins in the world, but poultry consumption is catching up fast.
Stat : Stats : Statistic
Stat: Cash-strapped UK citizens struggle to afford hygiene products

News

Stat: Cash-strapped UK citizens struggle to afford hygiene products

With the rising cost of living increasingly having an impact in the UK, many citizens are struggling to afford hygiene products.
Society : Health & Wellness : Finance
This clothing line visualises positive global trends

News

This clothing line visualises positive global trends

Visual artist Stefan Sagmeister is harnessing data to design clothing that inspires radical optimism.
Fashion : Design : Society
This climate crisis campaign uses war-time language

News

This climate crisis campaign uses war-time language

Non-profit branding and advertising agency Among Equals is aiming to broaden support for the UK’s Climate and Ecological Emergency Bill (CEE Bill) ...
Sustainability : Design : Society
Unilever innovates with carbon-capture laundry capsules

News

Unilever innovates with carbon-capture laundry capsules

FMCG conglomerate Unilever is expanding its environmental efforts with the launch of its carbon recycled laundry capsules. The first product of its...
Sustainability : Health & Wellness : Technology
Beauty, Health & Wellness Futures 2021 On-demand Event

Webinars

Beauty, Health & Wellness Futures 2021 On-demand Event

Watch our on-demand event for practical insights, exclusive debates, discussions, and an executive summary of the beauty, health and wellness lands...
Health & Wellness : Beauty : Society
Stat: US daters seek commitment over promiscuity

News

Stat: US daters seek commitment over promiscuity

Many Americans are prioritising long-term partnerships in the inter-Covid period.
Statistics : Uncoupled Living : Relationship
A crypto campaign to boost US dog adoptions

News

A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.
FinTech : Pet : High-End Pets Market
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