'virtual reality'

Awakening Tech

Macro Trends

Awakening Tech

Our digital and offline worlds are converging. We have become bedfellows with robots, we take advice from gadgets, we ask mega-systems ...
Sensor Technology : Data Surge : Internet Of Things
IAM 2021: The Future of Community is Inter-Citizenship

Big Ideas

IAM 2021: The Future of Community is Inter-Citizenship

Solutions were not enough at this year’s IAM Weekend, as thinkers gathered to imagine better internet(s), care systems and inter-species perspectives.
Digital : Technology : Media
Have brain-computer interfaces come of age?

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.
Digital : Media : Gaming
Streamlined Shopping

Micro Trends

Streamlined Shopping

Despite the speed and ease of online shopping, consumers are unwilling to completely relinquish physical stores.
Retail Experience : Online Shopping : Endless Aisles
The Learning Economy

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators : Lifelong Learning : Immortal Brand
Future Forecast: Fashion in 2018

Daily Signals

Future Forecast: Fashion in 2018

Consumers will embrace avatar influencers as never before, while identity politics will make designers rethink their customer base.
Fashion : Retail : Luxury
Why Generation Z are creating activist-tainment

Viewpoints

Why Generation Z are creating activist-tainment

Tamseel Hussain, founder of Pluc TV, on how a ‘generation of misfits’ is driving more purposeful social media storytelling for India and beyond.
Youth : Media : Entertainment
Looking Back: Luxury in 2017

Daily Signals

Looking Back: Luxury in 2017

Neuroscience’s transformational effect on the hospitality industry, Mercedes-Benz’s overtures to Millennials, the rise of adventure travel and othe...
Luxury : Retail : Hospitality
Today’s headlines, including a cohesive visual identity for online and offline

Daily Signals

Today’s headlines, including a cohesive visual identity for online and offline

In today’s daily digest: Pure Filth’s nutritionally validated fast food, a medically verified digital pill, Ocado’s automated warehouses, and other...
Design : Health : Food
Family in 2050

Viewpoints

Family in 2050

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive future while...
Health : Wellness : Technology
Civic Ads

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.
Media : Advertising : Global
Conscious Cities

Big Ideas

Conscious Cities

Architecture is increasingly drawing on neuroscience to understand how we perceive and interact with spaces.
Architecture : Neuroscience : The E-motional Economy
Emerging Youth: Saudi Arabia

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...
Saudi Arabia : Gen Z : Middle East
Not Your Parents’ Car

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility : Youth : Sustainability
Game-Fi Rising

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming : Finance : Technology
Four key themes from CES 2019

Big Ideas

Four key themes from CES 2019

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of AI, embedding transparency into technolo...
CES 2019 : Technology : Artificial Intelligence
Smartphone shopping

Markets

Smartphone shopping

As sales of smartphones rose by a quarter in the UK last year, a new report sheds light on British consumer expectations for the near future of mob...
Smartphones : Google Shopper : RedLaser
Immaterial Fashion

Macro Trends

Immaterial Fashion

As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...
Fashion : Sustainability : Digital
Why are we teaching humans how to code and machines how to learn?

Viewpoints

Why are we teaching humans how to code and machines how to learn?

An overemphasis on teaching children technical proficiency could undermine their future skill sets.
Education : Technology : Youth
The Financial Times puts readers in the driving seat and other stories

Daily Signals

The Financial Times puts readers in the driving seat and other stories

In today’s daily digest: Sonos focuses on music’s emotional power, why genetic modification can be a good thing, the future of manufacturing and ot...
Mobility : Advertising : Food & Drink
I was promoted by Artificial Intelligence

Big Ideas

I was promoted by Artificial Intelligence

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...
Workplace : Recruitment : Digital
What if bots started developing their own social behaviours?

Viewpoints

What if bots started developing their own social behaviours?

The long-term impact of robot culture and AI needs to be better investigated by the media and advertising industries.
Technology : Digital : Artificial Intelligence
Snapbots

Design Directions

Snapbots

Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.
Snapchat : Revelation Brands : Geo Quests
Co-founder Chris Sanderson to speak at British Luxury Summit

Daily Signals

Co-founder Chris Sanderson to speak at British Luxury Summit

Walpole’s British Luxury Summit 2023 will take place on Monday 15 May at The Londoner in Leicester Square, with over 300 guests and speakers in att...
Luxury
Amazon augments the hair salon experience

Daily Signals

Amazon augments the hair salon experience

E-commerce giant Amazon is venturing into the beauty space with a branded salon to trial digital haircare products and services.
Beauty : Technology : Algorithmic
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