'Branding'

Adaptive Beauty

Micro Trends

Adaptive Beauty

Innovative technology and packaging solutions are ushering in a new era of inclusivity for consumers with visual impairments and conditions like mu...
Beauty : Inclusivity : Japan
What’s driving our obsession with CBD?

Big Ideas

What’s driving our obsession with CBD?

Melisse Gelula, co-founder of Well + Good, explains why CBD is causing a stir and reveals its most popular use cases.
Wellness : Beauty : Food
Why community will shape the future of wellness

Big Ideas

Why community will shape the future of wellness

Katherine Johnston, senior research fellow at Global Wellness Summit, explains why wellness needs to move beyond personal goals to collective gains.
Wellness : Architecture : Interiors
Artist LaTurbo Avedon exists solely on the internet

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.
IAM : Digital Media : Marketing
Click and Connect

Micro Trends

Click and Connect

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...
Retail : Apparel : Fashion
Liyia Wu on the Chinese live-stream retail revolution

Big Ideas

Liyia Wu on the Chinese live-stream retail revolution

The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.
Retail : Digital : Media
How Wonderbly is changing the reading experience for children

Big Ideas

How Wonderbly is changing the reading experience for children

The co-founder of Wonderbly on capturing children’s imagination through personalisation and the brand’s evolution from print-only to digital.
Personalisation : Digital : Technology
Bruno Mars and Versace collaborate on new song and other stories

Daily Signals

Bruno Mars and Versace collaborate on new song and other stories

In today’s daily digest: Sephora’s social platform, air pollution affects nutritional value of food, how banks can encourage sustainability and oth...
Beauty : Luxury : Fashion
Honest Products

Micro Trends

Honest Products

In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new hyper-educated shopper is emerging.
Beauty : Skincare : Cosmetics
Mega-system Style

Micro Trends

Mega-system Style

As the branding, aesthetics and user experience of each online mega-system become hyper-familiar, designers are growing more experimental in how th...
Digital : Design : Data
Autotels

Micro Trends

Autotels

Switched-on luxury car-makers are seeking more meaningful alliances with the hotel and leisure industries in a bid to connect with their customers ...
Cars : Hotels : Collaboration
Lo-hi Retail: update

Micro Trends

Lo-hi Retail: update

Mass-market fast fashion retailers are moving into premium high street territory as they attempt to plug into the value-driven, but aspirational de...
Value : Masstige : Collaboration
Gen Z in Canada

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth : Gen Z Canada : Gen Z
Future Forecast 2024: Beauty

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...
Beauty : Future Forecast : Reports
Haircare Market 2021

Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty : Haircare : Wellness
Five ways motorcycles are bridging youth culture

Big Ideas

Five ways motorcycles are bridging youth culture

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...
Mobility : Youth : Fashion
Interactive Tech Retail

Markets

Interactive Tech Retail

Technology companies are adopting an experiential approach in stores, offering shoppers try-before-you-buy interactive environments.
Verizon : Google : Intel
Luxury: Shanghai

Markets

Luxury: Shanghai

More than a century after Shanghai’s rise to prominence, the city where the Yangtze River meets the ocean is becoming home to a new wave of interna...
Shanghai : Hurun Report : Grand Hyatt
Online luxury

Markets

Online luxury

Global online sales of luxury goods increased by 65% in 2007 to reach €1.5bn (£1.28bn), according to consultants Bain & Company. Yet, despite the m...
Online Luxury : Ledbury Research : Google
How tech is transforming artisanal luxury in India

Viewpoints

How tech is transforming artisanal luxury in India

Indian luxury expert Deepali Nandwani discusses the state of luxury in India, from Covid-19’s impact to downsized weddings and goods on demand.
Luxury : Retail : Fashion
Studio Stores

Micro Trends

Studio Stores

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.
Retail : Media : E-commerce
Nature+ Beauty

Micro Trends

Nature+ Beauty

As supplies of raw ingredients dwindle, bio-technology is stepping in to challenge beauty brands and consumers to forge new definitions of natural.
Beauty : Sustainability : Bio-technology
It’s time for brands to face the end

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology : Design : Entertainment
A gender-fluid make-up line inspired by and created for the LGBT+ community

Big Ideas

A gender-fluid make-up line inspired by and created for the LGBT+ community

Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line that expres...
Beauty : Gender Fluid : Neutral Culture
Luxury Student Market

Markets

Luxury Student Market

As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...
Luxury : Retail : Youth
Loading...
You have 3 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN