'Branding'

An artisanal Indian whisky targeting Dubai drinkers

News

An artisanal Indian whisky targeting Dubai drinkers

Sustainable and artisanal Indian whisky brand Godawan has been launched in Dubai in a bid to place Indian premium spirits on the map.
Sustainability : Food & Drink : Society
Blume’s adaptogenic milk adds function to barista coffee

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Blume’s adaptogenic milk adds function to barista coffee

Tuning into demands for more functional coffee options, superfood company Blume has introduced an Adaptogenic Milk Blend as an alternative to exist...
Food & Drink : Society : Health & Wellness
A period campaign actively provoking anger

News

A period campaign actively provoking anger

Social enterprise Hey Girls has launched a campaign to intentionally make viewers angry, with the goal of provoking action against period poverty.
Health And Wellness : Society : Period Poverty
A vitamin brand harnessing the power of astrology

News

A vitamin brand harnessing the power of astrology

Cosmos Vita is a new multivitamin brand fostering a community around holistic healthcare and astrology.
Health And Wellness : Astrology : Generation Z
This orbital hotel makes space tourism a reality

News

This orbital hotel makes space tourism a reality

Orbital Assembly Corporation is developing plans for the construction of the world’s first space hotel.
Travel : Hospitality : Technology
Tovala is a smart take on meal subscriptions

News

Tovala is a smart take on meal subscriptions

US – The start-up’s smart oven enables users to easily cook high-quality meals.
Food : Technology : Wellness
Dirty Lemon takes its products into the real world

News

Dirty Lemon takes its products into the real world

New York – The brand has launched a pop-up bar to introduce consumers to its full range of drinks.
Drinks : Wellness : Retail
Generation Z entrepreneurs: Faster, better, stronger

Viewpoints

Generation Z entrepreneurs: Faster, better, stronger

Why brands need to swap prescription for playfulness if they want to attract the best Generation Z employees.
Recruitment : Gen Viz : The Future Of Work
Why beauty apps need to move from diagnosis to analysis

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Why beauty apps need to move from diagnosis to analysis

Global – As beauty consumers continue to demand personalisation, brands are creating tools that offer ongoing analysis.
Beauty : Digital : Technology
Made in America

News

Made in America

New York ­– The Ensign is a new e-commerce platform dedicated to American menswear designers.
Menswear : New York : Civic Brands
Jewel in Bulgari’s crown

News

Jewel in Bulgari’s crown

Piedmont, Italy – Bulgari has opened the largest jewellery factory in Europe, designed to achieve environmentally friendly certification.
Bulgari : Italy : Whole-system Thinking
Communal commuting

News

Communal commuting

London – Ideo has designed a shareable car concept that would help consumers to limit their impact on the environment.
Ideo : Civic Brands : The Sharing Economy
Imagining the Future Nightclub

Viewpoints

Imagining the Future Nightclub

How are brands responding to the decline of the night-time economy and its effect on the cultural make-up of European cities?
Nightlife : 24-hour Economy : Europe
Transparent health

News

Transparent health

US – New health and wellness start-up Care/of is targeting the on-demand vitamins and supplements market with its transparent and tailor-made service.
Care/of : Convenience Culture : Health
Walk on the wild side

News

Walk on the wild side

New York – Canal Street Market seeks to redefine the traditional street market by offering the community a new lifestyle experience.
Canal Street Market : Placemaking Futures : Destination Retail
Msg 4 gr8 fashion

News

Msg 4 gr8 fashion

London – Fashion graduate Abzal Issa Bekov is generating a sense of intrigue with his opt-in advertising campaign.
Backlash Brands : Opt-In Culture : Text Commerce
The beauty menu

News

The beauty menu

Montréal – The Natural Curator is a new natural beauty retail platform that taps into an haute cuisine aesthetic.
Beauty Futures Report 2016 : The Natural Curator : Modern Luxury
Livestream transparency

News

Livestream transparency

Buenos Aires – Hand-made flatpack furniture company Sudacas is showing its items being made from start to finish in a radically transparent Kicksta...
Sudacras : Radical Transparency : Transperiences
Check-in chat

Big Ideas

Check-in chat

Global – Facebook’s Messenger app now integrates KLM flight information and boarding passes.
KLM : Facebook : Messenger
Preview: Regenerative Consumption

News

Preview: Regenerative Consumption

Global – Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Patagonia : Patagonia Provisions : Harper Macaw
Joyous occasion

News

Joyous occasion

New York – Independent fragrance design studio Joya has opened its first store, which celebrates the behind-the-scenes making process.
Explorium Retail : Transpierences : Fragrance
Melbourne events: A round-up

News

Melbourne events: A round-up

Australia – Our recent Melbourne events introduced guests to the cultural shifts resonating across the Asia-Pacific region.
Australia : The Future Laboratory : Events
GQ launches YouTube series with rapper 2 Chainz

Big Ideas

GQ launches YouTube series with rapper 2 Chainz

GQ has launched a YouTube video series, called Most Expensivest Shit, where rapper 2 Chainz trials outrageously luxurious goods.
YouTube : New Emerging Affluents : GQ Magazine
Luxury retailers flock to Melbourne

Big Ideas

Luxury retailers flock to Melbourne

Melbourne is the focus as French luxury brands expand their retail presence in Australia. 
Hermès : Melbourne : Flagship Store
Smartphone cameras go on show via the catwalk

Big Ideas

Smartphone cameras go on show via the catwalk

Smartphone cameras go on show via the catwalk
New York : Bruce Weber : Lumia 1020
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