'branding'

Counting the environmental cost of e-commerce

Daily Signals

Counting the environmental cost of e-commerce

Fashion Revolution, the global movement championing reform in the fashion industry, has launched a campaign to raise awareness of the environmental...
Fashion : Retail : Sustainability
Omega creates a watch strap from synthetic spider silk

Daily Signals

Omega creates a watch strap from synthetic spider silk

Following years of biotechnology research, the textile is finally being used in a consumer-facing product.
Luxury : Jewellery : Materials
The Interview: Katherine Johnston on the future of wellness

Daily Signals

The Interview: Katherine Johnston on the future of wellness

Following the launch of the latest Wellness Economy Monitor, we caught up with senior research fellow, Katherine Johnston, at this year’s Global We...
Beauty : Health : Wellness
Rejuvenation Haircare

Micro Trends

Rejuvenation Haircare

A new generation of haircare tools are actively working to improve hair quality and health, making hair damage from heat styling a thing of the past.
Beauty : Wellness : Haircare
Thought-starter: Are social platforms the new stores?

Daily Signals

Thought-starter: Are social platforms the new stores?

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products, says for...
Retail : Social Media : Digital
 Life House is a Silicon Valley-backed luxury hotel

Big Ideas

Life House is a Silicon Valley-backed luxury hotel

Co-founder and CEO Rami Zeidan on how this nascent technology-driven hotel chain will unite guests and locals to create a community around luxury s...
Luxury : Travel : Technology
A play kit that transforms everyday objects into toys

Daily Signals

A play kit that transforms everyday objects into toys

Social enterprise Toyi has designed a maker kit enabling children to turn everyday items, such as water bottles and old boxes, into unique toys.
Youth : Play : Conscious Play
This Black Friday, REI will invest in health research

Daily Signals

This Black Friday, REI will invest in health research

In addition to the closing all of its stores on Black Friday, the outdoor retailer will fund a study that aims to show the link between nature and ...
Wellness : Culture : Advertising
Thought-starter: Why cosmetics should be non-binary

Daily Signals

Thought-starter: Why cosmetics should be non-binary

The co-founders of inclusive cosmetics brand Fluide, talks to foresight editor Daniela Walker about the importance of creating a makeup line that e...
Beauty : Transgender : Inclusivity
Private White VC introduces a transparent pricing strategy

Daily Signals

Private White VC introduces a transparent pricing strategy

The luxury menswear label has launched a Pricing Manifesto that rethinks traditional fashion mark-ups.
Retail : Luxury :  Pricing
Ganni launches biodegradable plastic accessories

Daily Signals

Ganni launches biodegradable plastic accessories

Scandinavian fashion brand Ganni has launched a new range of clothing and accessories made from biodegradable plastic.
Fashion : Sustainability : Plastics
Acorns’ metal debit card evokes the value of money

Daily Signals

Acorns’ metal debit card evokes the value of money

Fintech start-up Acorns has launched its first physical product, a debit card designed to remind users to spend cautiously.
Finance : FinTech : Technology
Thought-starter: Is the at-home hair colour kit due a refresh?

Daily Signals

Thought-starter: Is the at-home hair colour kit due a refresh?

Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.
Beauty : Hair Colour : Hair Dye
Asics’ pitch black running track eliminates modern distractions

Daily Signals

Asics’ pitch black running track eliminates modern distractions

London – In collaboration with UNIT9 and Edelman Deportivo, footwear retailer Asics has created Black Out, a running track designed to train the mi...
Fitness : Health : Retail
Girlswear for Boys

Micro Trends

Girlswear for Boys

The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are flipping the narr...
Fashion : Youth : Retail
Brands are exploring creative applications of safety sound technology

Daily Signals

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential o...
Auto : Product Design : Technology
Neil Christie: Wieden + Kennedy

Viewpoints

Neil Christie: Wieden + Kennedy

How advertisers can win in the attention economy.
Advertising : Marketing : Virtual Reality
The Soil Association wants UK beauty brands to come clean

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.
Beauty : Wellness : Retail
Cultural touchpoints

Big Ideas

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.
DNA Unwrapped : Travel : Genetics
Panic over

Daily Signals

Panic over

Quebec – Recently launched on Kickstarter, Ripple promises to help keep people safe through its wearable device.
Ripple : Personal Appsistants : Millennials
Sobering reality

Daily Signals

Sobering reality

US – Johnnie Walker has created a hard-hitting campaign that uses virtual reality to examine the human impact of drink-driving.
Virtual Reality : Johnnie Walker : Drink-driving
Bright spark

Daily Signals

Bright spark

Global – Jaguar previewed its first I-PACE concept electric car with an ad that addresses a dislocated world.
Jaguar : The Dislocated World : I-PACE
Lynk & Co

Design Directions

Lynk & Co

Lynk & Co is a new car brand that puts digital connectivity and sharing at the heart of its design.
Lynk & Co : Volvo : Auto
Voting for all

Big Ideas

Voting for all

US – Boost Mobile is taking a stand in the forthcoming presidential election by allowing people to vote in its stores.
Boost Mobile : Brandstanding : US Presidenital Election
Hugh Duffie: Sandows

Viewpoints

Hugh Duffie: Sandows

Why coffee is experiencing a ready-to-drink revolution.
Coffee : Ready To Drink : Sandows
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