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Daily Signals

This study challenges the status quo on branding

A recent study has revealed a counter narrative to widespread thinking about effective logos and brand identities.

Branding : Retail : Advertising

Daily Signals

Thought-starter: What role does branding have in placemaking?

Chris Chapman, head of art at Droga5 London, discusses creating the visual identity for Coal Drops Yard, a new retail and cultural space in London.

Retail : Branding : Culture

Daily Signals

Swish branding: Tinned food given a smart upmarket identity

Buenos Aires – Argentinian branding agency Empatía has created a new look for a Swedish seafood brand.

Boutique It All : Food Packaging : Seafood

Daily Signals

Thought-starter: Will sound branding become hyper-personal?

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.

Branding : Media : Sound

Daily Signals

A quiet drink: Tequila branding cuts the noise

Monterrey – Design studio Manifiesto Futura has created the packaging and visual identity for Tiqo, a tequila-based drink.

Branding : Tigo : Manifesto Futura

Daily Signals

Thought-starter: Is the future of branding sonic?

As we move towards a screenless future, junior creative researcher Livvy Houghton explores how brands will utilise sound as both an identifier and ...

Technology : Branding : Digital

Daily Signals

Democratised branding: New brand shaped by consumer opinions

Branding : Democracy : Crowd-sourcing

Viewpoints

Why sound is the next frontier for branding

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.

Branding : Technology : FinTech

Daily Signals

Health freeze: Branding draws inspiration from cold temperatures

San Pedro Garza García, Mexico – Branding for a cryotherapy clinic doesn’t sound like the most exciting endeavour, but design studio Anagrama ...

Anagrama : Mexico : Boreálica

Daily Signals

The Art of Scent: Branding with a Synthetic twist

New York – Graphic designer Michelle Wang has developed a branding concept for the Art of Scent exhibition featuring 12 scents that played a pivota...

Branding : Geometric Design : Olfactory

Daily Signals

Responsible urban branding for Regent’s Place

DixonBaxi’s new identity for Regent’s Place reflects the diverse community of the neighbourhood and promotes ecological integrity.

Future Cities : Branding : Society

Daily Signals

Impossible Foods introduces new branding

Impossible Foods, fulfilling a promise made in 2023 to overhaul its marketing, has revealed new branding and packaging for its meat alternatives in...

Design : Advertising & Branding : Food

Viewpoints

Flexibility must sit at the heart of place branding

Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable vision for its future.

Branding : Architecture : Placemaking

Viewpoints

The human-less future of creative branding

Yali Saar, founder and CEO of Tailor Brands, discusses the positive impact that AI will have on the future of branding, copywriting and social mark...

Branding : Design : Artificial Intelligence

Big Ideas

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the...

Entertainment : Design : Creativity

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...

Civic Branding : Branding : Democratised Branding

Daily Signals

Stat: Audio branding captures young people’s attention

Brands with a sonic identity are proving popular among young people, finds a UK study from audio branding agency DLMDD and YouGov.

Retail : Branding & Advertising : Sonic Identity

Daily Signals

Innom’s punchy branding rejuvenates convenience stores

Innom is a new type of corner shop in Norway merging grocery store, kiosk and bakery.

Food & Drink : Design : Advertising & Branding

Daily Signals

The LA28 Olympics’ branding is for everybody

Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.

Advertising & Branding : Design : Diversity

Daily Signals

Eurostar gets a branding refresh by DesignStudio

The Eurostar Group enlisted DesignStudio to create a new visual identity, better portraying the group’s multi-faceted personality since the company...

Travel & Hospitality : Design : Advertising & Branding

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...

Drink : Food : Design

Viewpoints

Peter Guber : Storytelling in branding

Author Peter Guber talks about storytelling in branding.

Peter Guber : Storytelling : Branding

Big Ideas

Branding in the Age of Elasticity

As the US enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root. 

Branding : Advertising : Design

Daily Signals

Hylo’s minimal branding links sport and sustainability

Design agency Otherway is supporting sportswear brand Hylo in achieving a shoe with sustainability at the fore.

Advertising & Branding : Retail : Sustainability

Daily Signals

Good Shit kebabs shun worthy vegan branding

The plant-based kebab shop is taking inspiration from the art of protests in its branding in a bid to reframe associations with veganism.

Food & Drink : Advertising & Branding : Design

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