'Branding'

Healthy home cooking

Big Ideas

Healthy home cooking

UK – Weight Watchers UK has developed a subscription-based healthy meal kit.
Weight Watchers : Convenience Culture : Food & Drink
Countering cuts

Big Ideas

Countering cuts

London – Central Saint Martins and the Tate Exchange programme have recently collaborated to explore what the future of art education in the UK mi...
Art : Education : CSM
Cara David: YouGov

Viewpoints

Cara David: YouGov

Tracking the world’s wealthiest consumers and their spending habits.
YouGov : Luxury Futures Forum : Ultra High Net Worths
Insta-shop

Big Ideas

Insta-shop

US – Instagram is evolving from a social media platform into a shopping destination with its new shoppable tags.
Instagram : Shopping Habits : E-commerce
Ice-breaker

Big Ideas

Ice-breaker

Global – Facebook Messenger now prompts beta users to talk to each other about shared interests.
Facebook : Awakening Tech : Chat Bots
Ready for battle

Daily Signals

Ready for battle

Toronto – Challenging the traditional tone of charity advertising, children’s hospital SickKids Foundation shows the bravery of children.
Advertising : Charity : Canada
Video: Snap to it

Big Ideas

Video: Snap to it

Global – MTV is one of the first brands to innovate with video on Snapchat’s Discover publishing platform.
MTV : Snapchat : Gen Viz
Hear no evil

Daily Signals

Hear no evil

Global – A new campaign by Adidas urges viewers to ignore social media chatter to unlock their full potential.
Trolling : Social Media : Adidas
Sustainable sipping

Daily Signals

Sustainable sipping

US – Clothing brand Reformation has worked with Bon Appétit wine editor Marissa A Ross to create a web series on sustainable wine.
Reformation : Wine : Sustainability
Just add coffee

Daily Signals

Just add coffee

New York – Dairy brand Organic Valley has opened a pop-up milk bar that parodied artisanal coffee culture.
Anti-authenticity Marketing : Milking It : Coffee
Dressed by data

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.
Ivyrevel : Stockholm : Artificial Intelligence
Chic catch

Big Ideas

Chic catch

US – High-end hunting brands expect to benefit from young urbanites looking for the thrill of the catch.
Kuiu : Under Armour : Jason Hairston
Tech trip

Big Ideas

Tech trip

Global – Google has launched a comprehensive travel-planning service for mobile that features price comparison, travel tips and bookable flights an...
Google : Destinations : Travel
Preview: New Urban Guilds

Daily Signals

Preview: New Urban Guilds

Global – As the luxury sector bids to fight back against the digital era, new retail districts are emerging that give people a sense of place.
Place-making : Luxury Consumers : Shopping District
Own it

Big Ideas

Own it

London – LS:N Global looks at two new car-sharing services to be launched this week that will change the way people move around the city.
London : Uber : Drover
Hospitality joins click-to-buy movement on Instagram

Big Ideas

Hospitality joins click-to-buy movement on Instagram

Conrad Hotels & Resorts has introduced a like-to-buy button on its Instagram page, making it the first hospitality brand to do so.
Conrad Hotels & Resorts : Instagram : Cashless Futures
Mikkel Rasmussen: Seeing brands through the eyes of the consumer

Viewpoints

Mikkel Rasmussen: Seeing brands through the eyes of the consumer

Michael Rasmussen, director of ReD Associates’ European division, explains why brands can learn more from the ancient science of anthropology.
ReD Associates : Mikkel Rasmussen : Christian Madsbjerg
Fortnum & Mason collection goes on sale at Lane Crawford

Big Ideas

Fortnum & Mason collection goes on sale at Lane Crawford

Piccadilly luxury retailer Fortnum & Mason has joined forces with Hong Kong department store retailer Lane Crawford on a new range of pro...
Fortnum & Mason : Lane Crawford : China's New Emerging Affluents
Carry on: Samsonite shows its lighter side

Daily Signals

Carry on: Samsonite shows its lighter side

Brussels - Luggage brand Samsonite has released a series of online videos that showcase the innovative features behind its latest range, in tongu...
Samsonite : Luggage : Saatchi & Saatchi
Falling sales of celebrity scents cause a stink at Elizabeth Arden

Big Ideas

Falling sales of celebrity scents cause a stink at Elizabeth Arden

Elizabeth Arden has reported its biggest ever quarterly loss because of a sharp decline in sales of celebrity perfumes.
Me-brands : Justin Bieber : Taylor Swift
Taco Bell moves upmarket with new fast casual offer

Big Ideas

Taco Bell moves upmarket with new fast casual offer

Fast food chain Taco Bell is to open a premium taco restaurant called US Taco Co.
Taco Bell : Fast Casual : Yum Brands
Beaut-camp beauty: Mama Mio appeals to Body Temples fans

Daily Signals

Beaut-camp beauty: Mama Mio appeals to Body Temples fans

Bologna – With the rise of the Body Temples trend, sports and traditional sports lifestyle categories are being redefined with new sleek, aspirat...
Mio : Sport : Skincare
Luke Mitchell: What young people want from technology

Viewpoints

Luke Mitchell: What young people want from technology

Luke Mitchell, head of insight at youth insight agency Voxburner, reveals the findings of its YouthTech report.
Tablets : Technology : Storytelling
Luxury revamp for Macy's New York flagship store

Big Ideas

Luxury revamp for Macy's New York flagship store

Luxury revamp for Macy's New York flagship store
Heritage : Resurrection Stores : Historic
Skin science: Simple luxe skincare for day and night

Daily Signals

Skin science: Simple luxe skincare for day and night

Melbourne – Australian beauty brand ManeNocte is a system of bioactive emulsions to be used day and night to protect and repair skin. Combining hol...
Luxury Beauty : Bioactive : Manenocte
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