LS:N Global

Viewpoints

Isabella Macpherson: Why brands need immersive theatre

Luxury brands can use immersive theatre to win over their customers, says the founder and CEO of production company Arts Co.

Corinthia Hotel : Hoxton Hotel : Content Creation

Daily Signals

Candy-coloured cocktails: Hair salon opens up pop-up bar

London – Hues of neon pink, green and purple are a fitting interior for Bleach Bar, the new pop-up bar by Bleach, the hair salon known for its rain...

Convergence : Pop-up Bar : London

Big Ideas

Beauty brand draws on search data to create targeted haircare ads

GumGum and L’Oréal know what colour your hair is from your digital history.

GumGum : L'Oréal : Ombre Hair Dye

Daily Signals

Caffeine hit: Taylors of Harrogate’s mesmerising ad

London – Coffee ads typically focus on the enticing aroma of the Java bean, but few acknowledge the effects that a drink containing caffeine can have.

Coffee : Caffeine : TV Advertising

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Instagram : Social Networks : Smartphones

Big Ideas

Screen star: Social tv takes off in Europe

Tv : Social Media : Programming

Daily Signals

Young at heart: Network Evening shares youth work

Youth Network Evening : James Wallman : Youth

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...

Internet : Social Networks : Ephemeral

Big Ideas

Boutique hotels reveal new hospitality story

Bleisure : Hawaii : Sonesta International Hotels

Markets

Teens: USA

America’s teenage population is slowly falling (the US Census Bureau says it peaked at 26m a few years ago) and summer-time youth unemployment is a...

US Census Bureau : Facebook : Formspring

Big Ideas

A lager for the more sophisticated drinker

Beer : Lager : Anheuser-Busch InBev

Big Ideas

Luxury consumers now think before they buy

MasterCard : Bain : Boston

Big Ideas

Beer purchasing predicts consumer types

Beer : Craft Beer : Recycling

Micro Trends

New value aesthetic

Value-nomics : Own-brand : Pared-down Aesthetic

Daily Signals

Everyone needs a nan: Buy knitwear from a granny of your choosing

Knitwear By Grannys : Personal Service : Interaction With Customers

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...

Gen Z : Finance : Value

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...

Beauty : Holistic : Wellness

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...

Social Commerce : Generation Z : Social Media

Big Ideas

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...

Luxury : Travel & Hospitality : Retail

Viewpoints

Leisurewear’s Circular Future

Jun Kamei, founder and CEO of UK-based Amphico, on how material innovation will accelerate the leisure sector’s move to a sustainable future.

Leisure : Sustainability : Materials

Viewpoints

Evrythng’s quest to make a trillion products traceable

Niall Murphy, CEO and co-founder of Evrythng, is on a mission to give every item manufactured each year a unique ID that will bring benefits to bra...

Retail : Technology : Traceability

Big Ideas

Four ways social media is reshaping shopping

Social networks and gaming environments are opening up as shopping platforms, prompting retailers to take their strategies into new, interactive te...

Retail : Ecommerce : Online Retail

Daily Signals

Hatch creates a beauty mask for pregnant bellies, Nestlé invests in ruby chocolate

The Muslim population’s growing disposable income, Tostito’s pre-emptive Super Bowl campaign, WeWork continues its expansion into education.

Beauty : Food : Youth

Daily Signals

Today's top stories, including Starbucks' increased presence in China

In today’s daily digest: Facebook’s Messenger for kids, Patagonia commits to a new cause, Millennials search for their inner glow, and other stories.

Drink : Youth : Beauty

Daily Signals

Lululemon offers a fresh take on masculinity and other stories

In today’s daily digest: Ichibuns delivers quality ingredients, Brewdog gives away 20% of its profits, luxury treehouse returns to nature and other...

Hospitality : Fashion : Drink

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