'Branding'

Feets’ foot masks encourage male self-care

News

Feets’ foot masks encourage male self-care

Feets is a new brand that encourages men to take better care of their feet.
Health : Wellness : Beauty
Stat: Chinese shoppers could snub US goods on Singles’ Day

News

Stat: Chinese shoppers could snub US goods on Singles’ Day

AlixPartners’ annual Eastern Promise online survey suggests that local brands will dominate this year’s Singles’ Day, with 66% of consumers indicat...
Retail : Localism : China
Coca-Cola’s public service advert features no products

News

Coca-Cola’s public service advert features no products

Coca-Cola is seeking to raise awareness of the medical profession in China with its short film, Half and Half.
Society : Drink : Retail
Stat: The 2020s will be the Chinese Decade for luxury

News

Stat: The 2020s will be the Chinese Decade for luxury

Research by Équité predicts that by 2030, China could account for 50% of the global luxury market.
Luxury : Covid-19 : Coronavirus
East meets west for Farfetch’s influencer strategy

News

East meets west for Farfetch’s influencer strategy

Farfetch is pairing British designers with Chinese influencers as a way of boosting sales in the region.
Retail : Technology : Digital Fashion
Stat: UK fathers take on more childcare during lockdown

News

Stat: UK fathers take on more childcare during lockdown

New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.
Society : Parenting : Covid-19
Covid-19: Why this bookshop is now a travel agent

News

Covid-19: Why this bookshop is now a travel agent

With its bookstore and café closed, Wild Detectives is positioning its range of books as immersive travel experiences.
Retail : Hospitality : Travel
Re-imagining hype: post-Covid menswear mindsets

Viewpoints

Re-imagining hype: post-Covid menswear mindsets

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with luxury and clout, amplifying a future of w...
Fashion : Luxury : Covid-19
Stat: Lockdown boosts live-stream retail in China

News

Stat: Lockdown boosts live-stream retail in China

According to research by Taobao Live, Alibaba Group’s dedicated live-streaming channel has continued to grow during the Covid-19 pandemic.
Covid-19 : Coronavirus : Retail
Stat: The text commerce opportunity for brands

News

Stat: The text commerce opportunity for brands

Email is no longer the optimal way to reach consumers, according to the 2020 Mobile Consumer Engagement Study by Sinch.
Retail : Technology : E-commerce
Stat: Sales grow of sustainability-marketed goods

News

Stat: Sales grow of sustainability-marketed goods

Research from New York University’s Center for Sustainable Business (CSB) reveals shoppers aren’t just talking about wanting to shop more sustainab...
Sustainability : Retail : Stat
Stat: Consumers want food with functional benefits

News

Stat: Consumers want food with functional benefits

Recent research by Tastewise has found that 37% of consumers are using food as tool to achieve their health goals.
Food : Technology : Health
Stat: Consumers are looking to optimise their eyes

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Stat: Consumers are looking to optimise their eyes

Consumer concern about the impact of always-on living, toxic materials and poor diet on their eyesight is leading to growth in the eye health suppl...
Health : Wellness : Eye Health
​Stat: Children under ten are making money from hobbies

News

​Stat: Children under ten are making money from hobbies

One-fifth of UK children aged nine and under are making money from their hobbies.
Money
Stat: Chinese seniors find it easy to make new friends

News

Stat: Chinese seniors find it easy to make new friends

In China, stereotypes about lonely pensioners are largely misguided, according to a study by Mintel.
Society : Lonely : Friendships
Stat: More consumers are buying vegan beauty products

News

Stat: More consumers are buying vegan beauty products

British consumers are increasingly opting to buy vegan and cruelty-free cosmetics, according to a recent survey of 2,200 women by beauty e-commerce...
Beauty : Vegan : Sustainability
Galeries Lafayette hires influencers as salespeople

News

Galeries Lafayette hires influencers as salespeople

The new Galeries Lafayette department store, which opened last month, has unveiled a digital-first training programme for its shop floor...
Retail : Luxury : Customer Service
Puma designs an augmented reality shoe

News

Puma designs an augmented reality shoe

The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.
Fashion : Technology : Programmable Realities
Samsung’s new campaign imagines a tech utopia

News

Samsung’s new campaign imagines a tech utopia

The technology company highlights potential breakthrough technologies in a new global campaign.
Technology : Virtual Reality : Digital
Ikea is testing a furniture rental service

News

Ikea is testing a furniture rental service

The retailer has announced it will begin testing a new rental model for several furniture categories, starting in its Swiss market.
Retail : Interiors : Sharing Economy
Veg Power positions greens as the enemy of children

News

Veg Power positions greens as the enemy of children

Vegetables are being touted as the enemy in a playful ad campaign designed to get kids to eat their greens.
Food : Health : Advertising
Will adaptogens destroy our ecology?

Viewpoints

Will adaptogens destroy our ecology?

Increasing global demand for adaptogens and Ayurvedic herbs is putting plant species under strain. It’s time for brands to step up with more sustai...
Health : Wellness : Adaptogenic
Stat: Brands are missing an ethical meat opportunity

News

Stat: Brands are missing an ethical meat opportunity

In the 12 months to September 2018, just 3% of prepared meal launches globally had an ethical animal claim.
Food : Sustainability : Retail
Thought-starter: Is certification the answer to fashion’s ethical issues?

News

Thought-starter: Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Fashion : Sustainability : Manufacturing
Kiehl’s takes a Netstalgic approach to beauty

News

Kiehl’s takes a Netstalgic approach to beauty

The skincare brand has released an ad that parodies the internet’s obsession with beauty regimes.
Beauty : Digital : Youth
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