'Branding'

Luxury label doppelgangers for four-legged friends

News

Luxury label doppelgangers for four-legged friends

Independent retailer SSENSE has collaborated with luxury fashion brands and streetwear labels on a collection of pet wear.
Luxury : Fashion : Pet
Thingtesting is powered by personal recommendations

News

Thingtesting is powered by personal recommendations

The review platform showcases new brands and the stories behind them, as well as giving paying members discounts on products and access to events a...
Retail : Review : Community
Rory is a telehealth brand for menopausal women

News

Rory is a telehealth brand for menopausal women

Ro, the health company behind men’s wellness brand Roman, will provide products for women going through the menopause.
Health : Wellness : Digital
China cycles towards a cleaner future

Big Ideas

China cycles towards a cleaner future

China – Daan Roosegaarde has worked with bicycle-sharing start-up OFO to introduce his Smog Free Bike to China’s streets.
Technology : Design : Pollution
Film series explores future of luxury and sustainability

News

Film series explores future of luxury and sustainability

London – Luxury x Sustainability is a collaborative project between students from Central Saint Martins and digital platform Nowness.
Art And Design : Digital : Luxury
Nike project almost beats two-hour marathon time

News

Nike project almost beats two-hour marathon time

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.
Sport : Fitness : Wellness
Julie Vargas: The Digital Wardrobe

Viewpoints

Julie Vargas: The Digital Wardrobe

Avery Dennison’s director of product management for digital solutions on fashion’s digital future.
Avery Dennison : Wearable Technology : Fashion
Mobility-maker

Big Ideas

Mobility-maker

Germany – Volkswagen is the latest car-maker to develop a spin-off company to help it innovate around mobility.
VW : Moia : Ride-share Market
Stretched out

News

Stretched out

Shanghai – Diesel has enlisted the help of a contortionist and some clever web design to promote its new range of flexible jeans.
Diesel : Responsive Lookbook : Gen Viz
D&AD Judging Week 2016: Thoughts on creativity for good

News

D&AD Judging Week 2016: Thoughts on creativity for good

London – LS:N Global spoke to a selection of D&AD judges from the White Pencil Creativity for Good category to understand how creatives can produce...
D&AD Judging Week : Brandstanding : D&AD Festival 2016
Hail BMW

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.
BMW : ReachNow : Seattle
Limited offer

Big Ideas

Limited offer

US – Arby’s, a national fast food chain known for its roast meat sandwiches, offered a meat-free menu for one day only.
Arby's : Fast Food : Vegetarians
In-app advertising

Big Ideas

In-app advertising

Global – Facebook's new ad format on its app is changing the way brands connect with social media users via mobile.
Facebook : Advertising : Native
Luxury waste

News

Luxury waste

London – Coca-Cola and musician will.i.am have opened the EKOCYCLE sustainable fashion and design concession at luxury department store H...
Ekocycle At Harrods : Will.i.am : Whole-system Thinking
Dr David Lewis : The science of shopping

Viewpoints

Dr David Lewis : The science of shopping

Neuropsychologist and chairman of Mindlab International Dr David Lewis talks shopping science. 
Experience : The Brain Sell : Psychology
Gina Ritchie : Sell what works

Viewpoints

Gina Ritchie : Sell what works

Liberty head of buying and merchandising for jewellery, accessories, beauty talks about selling what works.
Liberty : Curation : Gina Ritchie
New year sees surge in Chinese luxury sales abroad

Big Ideas

New year sees surge in Chinese luxury sales abroad

New year sees surge in Chinese luxury sales abroad
Chinese New Year : Window Display : Bulgari
Free People turns consumers into models

Big Ideas

Free People turns consumers into models

Free People turns consumers into models
Free People : User Curated Retail : Video
Swarovski starts sparkling romance with China

Big Ideas

Swarovski starts sparkling romance with China

Swarovski starts sparkling romance with China
China : Micro-Films : Digital Luxury Group
Tesco tries department store retailing in central Europe

Big Ideas

Tesco tries department store retailing in central Europe

Tesco tries department store retailing in central Europe
Tesco : Fitch : My Liberec
Douglas Rushkoff : Brand mythology is dead. Today it’s about the non-fiction of social currency, local economy and grassroots value creation

Viewpoints

Douglas Rushkoff : Brand mythology is dead. Today it’s about the non-fiction of social currency, local economy and grassroots value creation

Words: Miriam Rayman
Douglas Rushkoff : NYU : New York University
Brand Personality Register 2008/2009

Big Ideas

Brand Personality Register 2008/2009

Brand Personality Register 2008/2009
Value : Recession : Price
Teens: India

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...
India : Business Today : Puma
Geo-marketing

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...
Geo-fencing : Geo-tagging : LBS
Chinese Beauty Consumer Myths

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
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