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Big Ideas
Brands work on new sustainable platform for Millennials
Collectively.org is a new platform on sustainability geared towards motivating Millennials to action.
The Anarconomy Decade
:
Unilever
:
Brandstanding
Viewpoints
Gary Card : Retail theatre design
Designer and illustrator Gary Card talks about retail theatre design.
Retail Theatre
:
Designer
:
Set Design
Big Ideas
Adidas gains ground on Nike in Chinese market
Adidas gains ground on Nike in Chinese market
Adidas
:
China
:
Nike
Viewpoints
Peter Gold : Omni-channel enhances the physical store experience
Peter Gold, EMEA head of cross-border retail at CBRE, talks about omni-channel and the store experience.
Omni-channel
:
Peter Gold
:
CBRE
Big Ideas
US beer-lovers set for a taste of the Amazon
US beer-lovers set for a taste of the Amazon
Brazil
:
São Paulo
:
Craft Brew
Micro Trends
Lab Talk
Call it the technological revolution. Silicon Valley and London’s Silicon roundabout have made guerrilla businesses, collaborative research and dev...
Laboratory
:
Innovation
:
Research
Big Ideas
Burger King unveils Whopping taste of nostalgia
Burger King unveils Whopping taste of nostalgia
Burger King
:
Whopper
:
Original
Big Ideas
Brands spot Chinese premium water opportunity
Brands spot Chinese premium water opportunity
China
:
Evian
:
Kunlun Mountains
Big Ideas
Non-white births in US become majority
Non-white births in US become majority
Ethnographic
:
Population
:
Births
Big Ideas
Budweiser campaign shows brand is on track
Budweiser campaign shows brand is on track
Budweiser
:
Beer
:
Advertising
Big Ideas
Adidas bucks price trend in India with $1 shoes
Adidas bucks price trend in India with $1 shoes
Adidas
:
Footwear
:
$1 Shoe
Big Ideas
Uniqlo contest calls on ewe to join its flock
Uniqlo contest calls on ewe to join its flock
Tagging
:
Sheep
:
Photo Sharing
Big Ideas
Adding meat to the bones of stem-cell research
Adding meat to the bones of stem-cell research
GM Food
:
Farming
:
Genetically Modified
Big Ideas
US smartphone users offer a rich opportunity
US smartphone users offer a rich opportunity
Shopping
:
Mobile
:
Online
Big Ideas
Organic cotton sales could reach $6bn, says report
Organic cotton sales could reach $6bn, says report
Organic
:
Organic Cotton
:
C&A
Big Ideas
Consumers turning to crafted beers
Consumers turning to crafted beers
Beer
:
Craft Beer
:
Brewers' Association
Big Ideas
Sensorial Sustainability
What a brand feels like matters as much as, if not more than, what it says. It isn’t messaging but experiences and spaces that drive trust. In a po...
Sustainability
Daily Signals
Stat: UK consumers unmoved by branded NFTs
While brands across sectors have been rushing to create non-fungible tokens (NFTs), many consumers are not yet convinced by branded NFTs.
Stat
:
Statistic
:
Stats
Podcasts
Podcast: Ozlem Tuskan on Resilience, Agility and The Power of Soft Skills
Martin Raymond talks resilience, agility and the power of soft skills to Ozlem Tuskan, founder of the conscious female coaching and entrepreneur ac...
Podcast
:
Ozlem Tuskan
:
Resilience
Viewpoints
What exactly do consumers see in clear drinks?
Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks
:
Clear Drinks
:
Coca Cola
Viewpoints
Could porn make tv less sex-phobic?
An extraordinary new kind of television, merging porn and fiction, could change how we perceive sex on tv.
Media
:
Culture
:
Digital
Viewpoints
Do we need to move beyond gendered sex toys?
Why the feminisation of the industry risks alienating Generation Z consumers.
Gender Neutral
:
Female Sexual Health
:
Wellness
Daily Signals
Eco-merchandise
Global – Christopher Kane has created an eco-conscious fashion collection to coincide with the launch of Disney’s Beauty and the Beast film.
Disney
:
Christopher Kane
:
Sustainability
Big Ideas
Gucci focuses on retail partnerships in US
Gucci focuses on retail partnerships in US
Fashion
:
Gucci
:
Saks Fifth Avenue
Big Ideas
Shanghai Motor Show Preview 2011
Promising more exhibitors, space and global launches than ever before – including the new Volkswagen Beetle and concepts from Mercedes and BMW – th...
China
:
Beetle
:
Motorshow
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