'Branding'

A crowd-funded forest is being planted in Brazil

Daily Signals

A crowd-funded forest is being planted in Brazil

Offset.Earth is planting a ‘protest forest’ named after Brazil’s president Jair Bolsonaro.
Sustainability : Society : Dislocated World
Symbiotic bodycare inspired by the Balkans

Daily Signals

Symbiotic bodycare inspired by the Balkans

Wellness-inspired skincare brand Saint Iris Adriatica has developed a brightening serum for both face and body.
Beauty
Stat: Modern dating is amplifying performance anxiety

Daily Signals

Stat: Modern dating is amplifying performance anxiety

Love in the Digital Age, a new study by Havas Group, reveals the impact of online dating on self-confidence, belief in love and the quest to find t...
Health : Wellness : Sex
Stat: UK consumers lack confidence with plant-based ingredients

Daily Signals

Stat: UK consumers lack confidence with plant-based ingredients

A recent survey by supermarket chain Sainsbury’s found that more than a third of those polled were lacking in knowledge when it comes to cooking pl...
Food : Health : Sustainability
Stat: UK consumer thirst grows for cocktails

Daily Signals

Stat: UK consumer thirst grows for cocktails

Fresh data from CGA and ingredients brand Funkin Cocktails reveal growing demand for cocktails in the UK, with sales rising 9.5% in 2018 to a value...
Drink : Cocktails : Flavour
The Macrotrend: Uncoupled Living

Daily Signals

The Macrotrend: Uncoupled Living

In March, The Future Laboratory’s launched three new macrotrends for 2019, including Uncoupled Living.
Uncoupled Living : Society : Travel
Lego and Snapchat collaborate for AR clothes shopping

Daily Signals

Lego and Snapchat collaborate for AR clothes shopping

To coincide with London Fashion Week, the toy brand and the app opened a Lego Wear pop-up store with no physical products.
Fashion : Retail : Technology
This natural footwear campaign satirises meat-free lifestyles

Daily Signals

This natural footwear campaign satirises meat-free lifestyles

Rombaut is promoting its sustainable shoes with a tongue-in-cheek campaign inspired by teleshopping.
Fashion : Advertising : Vegan
CES 2019: Numerized digitises physical products in 3D

Daily Signals

CES 2019: Numerized digitises physical products in 3D

French start-up Numerized creates realistic and interactive 3D visualisations of products to improve the e-commerce experience.
Retail : Fashion : Technology
Equinox expands into wellness tourism

Daily Signals

Equinox expands into wellness tourism

US – Equinox is further moving into the lifestyle space with the launch of a collection of bespoke travel experiences.
Wellness : Travel : Experience
Sketch’s website encourages you to play with your food

Daily Signals

Sketch’s website encourages you to play with your food

London – Sketch has unveiled an interactive new platform that challenges the typical format of restaurant websites.
Design : Digital : Food
Nike empowers young Mexican women

Daily Signals

Nike empowers young Mexican women

As the company celebrates 30 years of its famed Just Do It slogan, the sports brand has launched its first Nike Women campaign in Mexico.
Retail : Female Futures : Youth
Stat: Cognac exports reach record high

Daily Signals

Stat: Cognac exports reach record high

With Cognac brands making a conscience effort to diversify the spirit’s positioning, the market has witnessed growth for the fourth consecutive yea...
Drinks : Alcohol : Cognac
Stat: Open-plan workspaces are stifling interactions

Daily Signals

Stat: Open-plan workspaces are stifling interactions

According to a new study by Harvard Business School, open-plan offices – which were originally designed to foster creative collaboration among work...
Workplace : Design : Interiors
US Millennials prefer to socialise at home

Daily Signals

US Millennials prefer to socialise at home

New research from Mintel reveals that Millennials are finding joy in socialising at home. As well as being perceived as a more relaxing (74%), chea...
Drinks : Culture : Leisure
Beyond the Label

Micro Trends

Beyond the Label

Food and drink brands and retailers are fighting the lack of clarity in the industry by offering more information than that normally provided on fo...
Transparency : Target : Labels
Digital Disorders

Micro Trends

Digital Disorders

When it comes to looking after our skin, we must combat our digital habits.
Skincare : Protective : HEV Rays
Fatal fast forward

Daily Signals

Fatal fast forward

Russia – We’ve all done it – scrolled along the bottom of a YouTube video to get to the best bit. But what if that kind of impatience could cost ...
Most Terrible Fatal Car Crash Ever : YouTube : Playing Patience
In short: Satirical Mercedes film explores the meaning of luxury

Daily Signals

In short: Satirical Mercedes film explores the meaning of luxury

Los Angeles – In the second film of its short series, Fashion Creatives, Mercedes asked Los Angeles director Bo Mirosseni to examine the meaning of...
Luxury : Mercedes-Benz : Short Film
After hours: New York fashion label presents interactive night-time show

Daily Signals

After hours: New York fashion label presents interactive night-time show

New York – Lower east side fashion label ØDD has created an interactive light show that brings its store to life after hours.
ØDD : Jonathan Chomko : Creative Phygital
Identity crisis: The Sharded Self Preview

Daily Signals

Identity crisis: The Sharded Self Preview

At our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how changing values and shifting identities, and most of all technology an...
The Me-Conomy : The Sharded Self : Trend Briefing
Jackie Lee-Joe: Skype, the facilitator

Viewpoints

Jackie Lee-Joe: Skype, the facilitator

Jackie Lee-Joe, Skype’s director of audience explains the company's collaborative function.
Skype : Collaboration : Victoria Beckham
How to be hip: Illusive cool at SXSW Interactive 2014

Viewpoints

How to be hip: Illusive cool at SXSW Interactive 2014

Yahoo! and Samsung both made an expensive splash at SXSW Interactive 2014 with the aim of positioning themselves as groovy Millennial- and creati...
SXSW : South By South West : Software
US retailers add theatre with interactive windows

Big Ideas

US retailers add theatre with interactive windows

US retailers add theatre with interactive windows
Interactive : Phygital : Retail Theatre
Boots campaign drops celebrity for real women

Big Ideas

Boots campaign drops celebrity for real women

Boots campaign drops celebrity for real women
Cosmetics : Real Women : Ta Dah
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