LS:N Global

Daily Signals

Stat: At-home socialising becomes the new normal

A new global study by Accenture highlights how people are seeking brands that tailor their products and services to the Homebody Economy.

Retail : Society : Covid-19

Daily Signals

Monpure’s skintellectual approach to hair loss

The sustainable hair and scalp product line is designed to be part of an everyday skincare regime.

Beauty : Health And Wellness : Haircare

Daily Signals

The Future Laboratory braces retailers for a new normal

The Future Laboratory’s latest campaign brings to life the ways retail businesses can thrive during and beyond Covid-19.

Retail : Coronavirus : Covid-19

Daily Signals

Covid-19: Emily Crisps turns bad timing into social media gold

Emily Crisps has released a satirical range of outdoor billboard adverts that mock its marketing misfortune.

Food : Advertising : Campaign

Daily Signals

Creators AR is a marketplace for digital artists

Creators AR is the first Etsy-like marketplace for people who design and build customisable filters.

Social Media : Retail : Technology

Daily Signals

Covid-19: A craft beer created in response to coronavirus

Otherside Brewing Co has created a new sub-brand inspired by the coronavirus pandemic.

Alcohol : Convenience Culture : Home Entertainment

Daily Signals

UK schools introduce free period products

In a bid to combat period poverty, UK students across all primary and secondary schools will now benefit from free sanitary products.

Health : Wellness : Period

Daily Signals

The future of work culture could be live-streamed

Public Works is a new project that transforms workplaces into live entertainment.

Media : Digital : Workplace

Daily Signals

Hybrid skincare for busy Gen X lifestyles

Iris&Romeo hopes to streamline beauty consumers’ lives with its collection of ‘do-it-all hybrid’ skincare.

Beauty : Skincare : Miminialism

Daily Signals

Thought-starter: Is the future of gaming on the cloud?

A new era of gaming is on the horizon, argues Josh Walker, fuelled by big brand data centres, digital communities and on-demand services.

Gaming : Technology : Entertainment

Daily Signals

Starbucks trials cups tailored to local recycling

The global coffee brand is continuing its sustainability drive with the roll-out of greener take-away cups that can be recycled in local facilities.

Drinks : Coffee : Sustainability

Daily Signals

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Food : Advertising : Loyalty

Daily Signals

Thought-starter: Is the future of luxury non-binary?

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...

Luxury : Youth : Retail

Daily Signals

Thought-starter: Can re-usable packaging appeal to luxury consumers?

Beauty and personal care brands are upgrading the eco-friendly element of refillable packaging to be a little more luxurious.

Beauty : Personal Care : Sustainability

Daily Signals

Solve champions downloadable fashion

Solve, a sustainable fashion brand, has launched a downloadable collection of handbags that consumers can create with pre-owned materials.

Fashion : Design : Sustainability

Daily Signals

Thought-starter: Could father-son be a clothing category?

Arman Motlagh, creative director of Unauthorized, discusses how new attitudes to masculinity are creating fresh opportunities for fashion brands an...

Fashion : Youth : Retail

Daily Signals

A September issue that sheds light on disability

US – Amid growing inclusivity in the fashion industry, Teen Vogue has dedicated its September issue covers to three disabled models.

Youth : Beauty : Fashion

Daily Signals

Supreme’s latest collector’s item is the New York Post

The newspaper’s Monday edition, emblazoned with Supreme’s logo, became an instant must-have accessory for streetwear fans.

Fashion : Media : Marketing

Daily Signals

Thought-starter: Has the notion of luxury become meaningless?

The concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. Strategic research director Sebastien v...

Luxury : Campaigns : Retail

Daily Signals

Carlo Ratti imagines our future streets

The architecture and design firm has joined forces with Google-owned Sidewalk Labs to create a modular, more adaptable paving system.

Design : Infrastructure : Architecture

Daily Signals

Bacardi creates an interactive music video for IGTV

US – Following the launch of Instagram’s new long-form video platform IGTV, Bacardi is using co-creation to determine the type of content its follo...

Drinks : Alcohol : Instagram

Daily Signals

A casino where your personal data is currency

An installation at Future Fest 2018 allowed players to exchange personal data for betting chips.

Health : Health Data : GDPR

Big Ideas

Indian beauty consumers favour natural ingredients

India – Distrustful of artificial ingredients, Indian consumers are increasingly interested in the provenance of their beauty products.

Beauty : Wellness : Food

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.

Transport : Big Data : Civic Brands

Viewpoints

Pegor Papazian: Bazillion Beings

How in the future artificially intelligent systems will become consumers in their own right.

Bazillion Beings : Chat Bots : Artificial Intelligence

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