Daily Signals 10.09.2020

Signals

A mall that puts community wellbeing first, Facebook’s new app pays homage to early internet aesthetics, and Britons would rather type than talk.

The Commons mall prioritises urban wellness

The Commons Saladaeng, Bangkok
The Commons Saladaeng, Bangkok
The Commons Saladaeng, Bangkok

Bangkok – The Commons’ new mall in Saladaeng is a hyper-local lifestyle hub that invites city dwellers to decelerate.

For this latest venue, the studio behind the space, Department of Architecture, has focused on the wellbeing of the local community. Split into three areas – The Ground, The Market and The Platform – more than 30% is open-air public space for Saladaeng residents to enjoy. The downstairs Ground area features industrial fans, plants and seating that are modular, allowing visitors to enjoy activities, music performances and relax away from the bustle of Bangkok.

Upstairs, The Platform offers space for a range of enriching activities to help the community unwind. Divided up by time slots, the community can apply to use The Platform to practise yoga, listen to jazz, participate in art and dance workshops, and more. 'The Platform is a new concept space adopting the sharing economy approach as a driving force for the space,’ says a statement from Department of Architecture.

People living in densely populated cities are seeking spaces that allow them to take a breather and connect with others. Our Urban Wellness Market explores how city planners and urban developers are responding to this need.

A lightbulb moment for anti-viral technology

Integralis by Artemide, Italy Integralis by Artemide, Italy
Integralis by Artemide, Italy Integralis by Artemide, Italy

Italy – Lighting brand Artemide's ultraviolet technology is transforming interior lighting into a whole-space sanitiser.

Its Integralis system can be fitted into new light fixtures and is controllable via an app. This functionality enables the light to emit regular, natural light frequencies when a room is occupied, and a germ-fighting invisible UV spectrum when the room is vacant.

‘In the presence of people, emission frequencies and doses of energy that are not harmful to the eyes and skin can be used, which nonetheless act to inhibit the growth of bacteria, mould and fungi,’ explains Carlotta de Bevilacqua, CEO at Artemide. ‘The light acts mainly on surfaces but, in reality, it acts on everything it encounters in its path such as particles suspended in the air.’

Such innovations have the opportunity to improve the health and wellbeing in both the home, and public workspaces. As we identify in Pandemic–proof Properties, future buildings will increasingly integrate technologies that bring hygiene to the fore.

Facebook’s E.gg is a platform for creative self-expression

Global – E.gg is a new platform in the works from Facebook that encourages unpolished creativity in the digital realm.

Introduced by the social media giant’s New Product Experimentation (NPE) team, the E.gg platform plays tribute to early internet aesthetics, letting users create zine-style canvasses using layered text, pictures and GIFs dedicated to the things they love.

By removing 'like' counts and comments, E.gg aims to provide a low-pressure space where creativity is the solitary reward, allowing users’ experimentation, self-expression and positive interactions to flourish.

‘Our hope is that, over time, E.gg will grow ever-close to realising these ideals, and in that process carve out a small pocket in which that raw and wondrous ethos of the early internet might again find itself a bit of breathing room,’ reads a statement.

Now in beta stage, people are able to join the waiting list to be among the first to test the platform. For more on how social media use is evolving beyond self-promotion and glossy performances, explore our youth macrotrend Paradox Personas.

E.gg by Facebook

Stat: Britons choose texts over real-life conversation

Paper phone by Google Paper phone by Google

Research by YouGov reveals that more that half of Britons (55%) prefer texting to speaking on the phone.

Among study participants, fewer than a third (31%) savour the sound of someone’s voice over the written word. The age of study respondents is a key factor; 72% of Britons aged 18–39 prefer texts, compared with 61% of Generation X and 35% of Baby Boomers. Considering the reasons for this, participants stated weaknesses in social skills, verbal communication and concentration span, and a dislike of confrontation.

While the global pandemic and lockdown periods have enforced greater reliance on video technology for people to connect with friends and family, the medium of text-based communication remains convenient and appealing to many. For more on how technology is being relied on to maintain personal connections, explore our Neo-kinship macrotrend, in which we identify what and how brands can learn from families’ interpersonal, tech-driven relationships.

Previous Daily Signals Articles
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN