Bikes, buttons and brews: Cape Town's all-in-one space

07 : 11 : 2013 Restaurant : South Africa : Cape Town

Cape Town – South African bike shop, bar, café and men’s clothing retailer The House of Machines can be described as eclectic, but the word does not completely encapsulate everything about the space.

The House of Machines is what happens when you bring together many ideas in a thoughtful and seamless way. It is a collaboration between beer salon Brewers & Union co-owner Brad Armitage, bike builder Drew Madacsi and fashion designer Paul van der Spuy.

The space features a coffee shop that becomes a bar on Thursday and Friday evenings, a clothing section and a glass-walled machine workshop in the back, where motorcyclists can buy retro-styled customised racers, cruisers and more.

‘We wanted a space that offered up the experiences and products that we couldn’t find elsewhere,’ Armitage tells LS:N Global. ‘We were very conscious of the fact, that as a concept, it is hard for the regular punters to define, but once you get in, and have coffee and watch the place unfold, you realise that at its heart, The House of Machines is a space that offers a sense of community for those that appreciate this lifestyle. It’s a very personal selection of elements, yet we feel that neither one overrides the other – they all work together.’

The House of Machines’ hybrid nature means that it caters for bikers and non-bikers, and welcomes anyone in with the smell of Evil Twin coffee and the promise of healthy food.

For more on hybrid spaces, read our Symbiotic Branding macrotrend.

Discover More Daily Signals
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
The China Playbook: Why China’s demographics are reshaping the market

Daily Signals

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premi...
China : Generations : Demographics
Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

Daily Signals

Stat: Millennials, Gen Z and generative AI are changing the future of US travel planning

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of gene...
Travel : Technology : Statistic
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN